There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
- There are many variations of passages of Lorem Ipsum available,
- but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, received top honors in five categories for the 2015 Email Marketing Awards. The awards competition was presented by The Marketer Quarterly, the digital magazine for marketers by marketers. Award submissions were judged by analysts from The Relevancy Group, the parent organization of The Marketer Quarterly, and by Marketing Democracy principal Chris Marriott. Experian Marketing Services received more awards than any other Email Service Provider (ESP): Best Reactivation Email — Retail: Boden, ESP — Experian Marketing Services and Movable Ink Best Reactivation Email — Consumer: American Home Shield, ESP — Experian Marketing Services and Epsilon (agency) Best Offer Email: Chico’s, ESP — Experian Marketing Services and Movable Ink Best Triggered Email — Retail: Ann Taylor, ESP — Experian Marketing Services Most Innovative Email: DIRECTV, ESP — Experian Marketing Services and RealTime Email by LiveClicker “We’re always looking to provide the most relevant, personalized content to our customers,” said Kellen Fitzgerald, brand marketing manager at Ann Taylor. “It’s great to be recognized for using our data to better the customer experience, and Experian Marketing Services really helps us optimize this strategy with its data technology and expertise.” “Even as a tried-and-true channel, email still has so much room for innovation. Working with Experian Marketing Services has helped us optimize our data-driven email strategy and focus on bringing that innovation to everything we do,” said Stephen Lamb, Director of Marketing, Digital Commerce, Chico’s FAS. “We’re excited to be recognized for this unique campaign, which resonated with customers and drove results.” “Email has always been a crucial component of the Experian Marketing Suite, and we’re honored to have been recognized in so many different categories for unique and innovative campaigns that helped our clients reach their most valuable customers,” said Ashley Johnston, senior vice president of global marketing at Experian Marketing Services. “In today’s marketing landscape, emails need to be consistent, personalized and relevant in order to attract attention. Our goal is to help our clients do just that.” Experian Marketing Services also was recognized earlier this year with seven 2015 Relevancy Ring Client Satisfaction Awards in The Relevancy Group’s 2015 report The Relevancy Ring — ESP Buyers Guide 2015. Experian® received two Gold awards in Production Services and Integration and five Silver awards in Infrastructure Stability, Creative Services, Technical Services, Deliverability Tools & Services, and Omnichannel Marketing Capabilities. Details about all the winning campaigns are featured in the cover story in Issue 8 of The Marketer Quarterly. To view the 2015 Email Marketing Awards winners, register for a free subscription to The Marketer Quarterly at http://www.marketerquarterly.com. “We’re very pleased that The Marketer Quarterly Email Marketing Awards are recognizing some of the best email creative in the business,” added Dianna Dilworth, editor of The Marketer Quarterly. “The work we reviewed in all of the submissions is a leading indication that not only is email marketing thriving, but it’s making a significant difference in the success of businesses around the globe.”
This article published in CIO Review magazine by Eric Haller, executive vice-president of Experian’s global DataLabs, discusses the science behind Big Data and how it can be used as a force for good. According to Haller, Big Data only becomes truly powerful when it is compiled, sorted, analyzed and manipulated – when it is translated into the language of business leaders and policymakers. And so the explosion of data has driven the emergence of fields built for the sole purpose of making data usable. View the full article here.
New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that during the third quarter of 2015 email volume rose 24.8 percent year over year, while engagement rates matched or exceeded those in Q3 2014. The Experian Marketing Services’ Q3 2015 Email Benchmark Report notes: 37 percent of brands had a significant year-over-year increase in transaction rates and revenues per email Unique open rates were 17.5 percent in Q3 2015, up from 16.7 percent in Q3 2014 Unique click rates remained constant at 2.1 percent in Q3 of both 2014 and 2015 Smarter data-management practices are key to higher engagement According to Experian’s analysis, email volume increased year over year across all industries except publishing. “Scale can often be a marketer’s Achilles’ heel when it comes to email — increase your volume and expect to see a decrease in engagement and effectiveness. When we see the opposite — and our latest data shows that we’re seeing a shift — it’s a sign of data stewardship, leveraging data to drive smarter marketing decisions,” said Spencer Kollas, vice president of global deliverability services at Experian Marketing Services. “Transaction rates typically tend to be more sensitive to volume changes than open and click rates. The fact that retail brands are experiencing significant increases in transaction rates despite the increased volume means that they are properly segmenting their audience based on customer needs and delivering relevant messages and campaigns.” Significant volume increases continue during the 2015 holidays The peak days of the 2015 holiday season saw large year-over-year increases in volume, led by a 68 percent increase in travel emails and a 36.4 percent increase in emails from multichannel retailers. Email volume on Cyber Monday alone was 28 percent higher than in 2014. For the peak days from the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, transactions were 22 percent higher than those seen last year. “More marketers are prioritizing deliverability tools and data-management technologies that help them deliver more relevant messages and offers to the right customers,” added Kollas. “When we look at the 2015 holiday data to date, retailers seem to be leading the industry when it comes to applying data to better segment and target messages. The engagement rates indicate that their customers are finding the offers relevant and useful, even as they hear more from these brands,” added Kollas. Flash sales had 59 percent higher transaction rates than average The Q3 2015 Email Benchmark Report featured a trend-to-watch section on flash sales, targeted sales that last less than 24 hours and promise customers great value during a limited time period. The report found that in the third quarter of 2015, flash sales had 59 percent higher transaction rates than the third quarter multichannel retail benchmark. In addition, revenue per email for flash sales was 29 percent higher than the Q3 2015 multichannel retail benchmark. A complimentary download of the full report is available here.
At Experian, we are committed to finding new, innovative ways to deliver better outcomes for our clients and their customers. With this in mind, we are delighted to announce that we have now been granted approval to supply Open Banking and PSD2 services by the FCA. The accreditation allows Experian to help people benefit from the Open Banking initiative through a new suite of products so that consumers can share data in a secure and compliant way. This will complement Experian’s existing credit bureau services. The overarching aspiration of Open Banking is to level the playing field by offering greater choice through new products – promoting greater transparency about the benefit and value of these products in the process. This accreditation from the FCA underlines our commitment to support Open Banking for the benefit of both people and organisations. One bank has already signed-up to use our Open Banking platform and we’re running several proof-of-concepts with other clients, so they can explore a range of innovative new services. Open Banking will help people to prove they can afford products, even if they have a limited credit history. The development of insightful mechanisms to manage finances and simplify applications, for everything from financial products to rented accommodation, will also reduce the time and effort required. When people choose to share bank account information with financial service providers they can receive the most appropriate products, improved services and better deals. It will be a useful tool for organisations to ensure they only lend people and small businesses what they can afford to repay. And it will be invaluable to price comparison websites, brokers and background checking providers. Open Banking will also help lenders to meet FCA regulatory obligations in affordability and reduce costs when processing applications. Adopting new data assets will be easier from both a technical and consumer support perspective. The UK is at the vanguard of a global shift in data sharing. Having a dynamic economy and particularly a dynamic financial services sector, is going to be a crucial asset as we navigate our way through social and economic changes anticipated in the years ahead.
In this article…
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It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
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How Experian can help with card fraud prevention and detection
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics,
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Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.