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The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services today launched the Experian Marketing Suite. Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and via any device. The Marketing Suite allows brands to identify and profile customers better, while providing added intelligence to gain a complete and current view of the customer. Paired with a flexible campaign management platform, the Marketing Suite enables marketers to create personalized interactions in real time and increase the sophistication of their marketing efforts. Consumer insights and intelligence can be linked to a brand’s own data, making it available via every communication channel in a privacy compliant and secure manner. “By leveraging our 30 years of data-driven marketing experience, combined with our expertise in data integration and intelligent customer analysis, our Experian Marketing Suite empowers brands to deliver higher customer lifetime value and benefit from long-term profitability,” said Matt Seeley, president of Experian Marketing Services. “Our goal is to stay flexible and adaptable to meet the changing needs of our clients. It’s through their direct feedback that we’ve created this Marketing Suite, providing brands with numerous competitive marketing advantages, including increased customer loyalty and improved marketing return on investment.” The Experian Marketing Suite is made up of three core elements, providing marketers with the following competitive advantages: Identity manager — Develop a comprehensive view of customers through accurately captured contact data, consumer data set enhancements and linkage across all customer interactions Intelligence manager — Understand customer behaviors and preferences through actionable customer profiles, targeted messaging and engagement strategies Interactions manager — Interact intelligently across all channels with a flexible campaign management platform that provides optimized interactions across all touch-points, analysis to optimize performance and campaign attribution The Experian Marketing Suite was launched at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nev.  At the Client Summit, executives from Experian Marketing Services unveil the company’s latest products, capabilities, actionable case studies and groundbreaking consumer research, sharing the stage with clients and partners. Learn more about the Experian Marketing Suite.

Cybersecurity is increasingly becoming a challenge across many industries. I recently spoke with Mike Gross, the director of risk strategy and professional services at 41st Parameter, about how the banking industry is changing to adapt to new mobile technology and the new forms of fraud that exist as a result. At 41st Parameter, Mike is responsible for identifying fraud trends across several industries helping clients with risk management control and measuring the performance of new risk strategies. You can read the full interview here: http://bit.ly/WzDall  To learn more about 41st Parameter please visit: https://www.experian.com/decision-analytics/41st-parameter.html 

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found that while almost half of companies personalize messages across more than one channel, organizations struggle to gain insight quickly and maintain an accurate data source. “While the majority of companies are investing in analytics and looking to improve the customer experience through personalization, many lack the data backbone necessary to support this effort,” said Thomas Schutz, senior vice president, general manager of Experian Data Quality. “Companies are able to obtain compelling types of information at impressive volumes, but most struggle with basic data quality that allows them to ensure accurate and accessible information.” Experian Data Quality also found that: • Of those that leverage personalization, 84 percent do so to improve customer engagement • Ninety-four percent of companies have challenges related to personalization • More than two-thirds of companies are investing budget into analytics and have an analytics team • Ninety-four percent of companies are linking customer information across channels, but 83 percent are having a difficult time accomplishing this “Without a foundation in data quality, organizations simply will be unable to fully achieve personalization goals,” added Schutz. “Organizations need to continue to invest in analytics, but they also should leverage resources to consolidate information and ensure its accuracy.” To obtain a copy of Maximizing personalization from Experian Data Quality, please visit http://www.qas.com/whitepapers/maximizing-personalization/contact-form.htm.