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Experian North America CEO Victor Nichols recently was recognized by the Consumer Credit Counseling Services of Orange County, California, as its 2014 Community Hero of the Year for his commitment to consumer financial literacy. Mr. Nichols and Experian are proud to have been honored with this award. Experian has long been committed to consumer financial literacy and removing the mystery surrounding credit reports and scores, and that commitment has not wavered. More than 20 years ago, Experian became the first national credit reporting company to establish a dedicated consumer education team. Over the ensuing two decades the company has used creative outreach, combining traditional materials and online technology with powerful partnerships to reach consumers of all ages and economic circumstance with critical financial information, tools and resources. Here are just a few examples of what Experian has done and continues to do to help people become more financially capable: In 1995, Experian was a founding partner of the JumpStart Coalition for Financial Literacy, an organization that advocates for mandatory financial literacy coursework in our schools. Five years ago Experian provided a grant to JumpStart to launch the first national teacher’s conference for financial educators and continues to sponsor this event annually. In 1997, we launched Ask Experian, the industry’s first online consumer credit advice column. Published continuously since, consumers submit on average more than 1,000 questions each month. The company awards financial literacy grants in excess of $300,000 annually to support innovative consumer financial education programs conducted by non-profit organizations. Grants have facilitated programs that reach hundreds of thousands of consumers each year including high school and university students, military personnel, minority communities, the underbanked, and cities particularly hard hit by the recession. Our education partners include the National Foundation For Credit Counseling, the Center for Financial Services Innovation, the Credit Builders Alliance, the National Consumers League, the InCharge Institute, the Mission Asset Fund and Call For Action. Recently, Experian established an Education Ambassador program to train its own employee volunteers so that they can support outreach programs in communities across the country. Social media has further enabled us to talk directly with people about critical financial subjects. Our weekly #CreditChat is always a lively discussion and is open to anyone who would like to join in the conversation on Twitter every Wednesday and 12 p.m. Pacific time. Learn more about Experian’s commitment to consumers and find tips on how to live credit smart.

Experian is excited to participate in the 2014 Sundance Film Festival in Park City, Utah! We’re lucky to have some great stars stopping by our Experian Coffee Bar to answer some questions about their films. Check out the action on Sundance Channel on the following days and times: Sunday, Jan 19th at 10 am MT The Intersection of Television and Independent Film presented by Experian Confirmed Panelists: Maggie Gyllenhaal, The Honourable Woman Jason Momoa, Game of Thrones Moderated by Barbara Chai, The Wall Street Journal Monday, Jan 20th at 2 pm MT Spotlight on Female Directors presented by Experian (a discussion showcasing the impact of female directors in the film industry) Confirmed Panelists: Rory Kennedy, Last Days in Vietnam Shola Lynch, Free Angela and All Political Prisoners Judith Helfand, Cooked Lucy Walker, The Crash Reel Moderated by Indiewire's Anne Thompson, author of the upcoming The $11 Billion Year Wednesday, Jan 22nd at 1 pm MT Filmmaker Conversation presented by Experian Confirmed Panelists: Andrew Droz Palermo, Co-Director, Rich Hill Tracey Droz Tragos, Co-Director, Rich Hill If you’re attending Sundance, make sure to swing by our Experian Coffee Bar (centrally located in the middle of the action on Main Street) to grab a free coffee… and you’ll get to keep the cup! If you miss the panels in person or on TV, we’ll make sure to share a recap with you soon. Also, make sure to check out our Experian Facebook page for updates throughout the weekend. Photo: ShutterStock

Experian’s State of Credit report recently highlighted the credit savviness of four generational groups, and showed how differently they manage their financial obligations. As you’d expect, there were several intriguing findings, so we extended the research to see how these same generational groups would differ when it comes to buying a vehicle. In a recent analysis of market trends in the automotive industry, Experian Automotive looked at vehicle registrations, and examined the car buying habits of Millennials (up to 32 years old), Generation X (33-48 years old), Baby Boomers (49-67 years old) and the Silent Generation (68-85 years old). Interestingly, Millennials and Generation X had similar taste in the new vehicles they purchased, differing only in order of preference. The Honda Civic, Ford F-150, Honda Accord, Toyota Camry and Chevrolet Silverado 1500 made up the top five for Millennials, while the Generation X list consisted of the Ford F-150, Honda Accord, Chevrolet Silverado 1500, Toyota Camry and Honda Civic. Baby Boomers shared a similarity with Generation X, as the F-150 was also their vehicle of choice. The rest of the top five new vehicles for Baby Boomers were the Chevrolet Silverado 1500, Honda Accord, Toyota Camry and Honda CR-V. The top five for the Silent Generation consisted of the Toyota Camry, Ford F-150, Honda Escape, Honda Accord and Hyundai Sonata. Other findings from the analysis included: • Twenty-five percent of new vehicles financed by the Silent Generation were leases • Generation X and Baby Boomers purchased vehicles with the highest average values in the quarter, $29,494 and $28,764, respectively • Baby Boomers purchased the highest percentage of Hybrid vehicles (47 percent), while Millennials purchased the lowest (9 percent) • Baby Boomers purchased the highest percentage of new import vehicles and new domestic vehicles at 42.5 percent and 43.2 percent, respectively