Most of us have experienced the feeling of frustration when it comes to online security protocols. You need to log-in to an account, but you’ve forgotten your password. When you choose an option to reset your password, you are asked to answer one of your security questions. But you forget which movie you said was your favorite while you were growing up. You take a guess, but unfortunately it’s the wrong one and you find yourself locked out of your account. At this point, you’re annoyed and wonder why accessing your account is so difficult in the first place. Historically, the attempt to balance customer security and convenience has been one of the biggest challenges online businesses have faced. As consumer expectations for smooth online experiences increase, businesses aim to deliver security protocols that make customers feel safe and protected, while allowing for easy and convenient access. According to our recent Global Fraud and Identity Report, 66 percent of consumers like security protocols when they transact online because it makes them feel protected. In fact, the lack of visible security was the number one reason customers abandoned a transaction. However, while consumers may tolerate the nuisance of common barriers to accessing their accounts, including forgetting their password or having to re-renter other security controls like CAPTCHA or two-factor authentication, higher friction doesn’t necessarily mean better security or a better overall experience. If businesses were able to offer a frictionless customer experience that was as secure, if not more secure, than the experience today, they could potentially increase overall revenue and growth. One-third of the consumers we surveyed said they would do more transactions online if there weren't so many security hurdles to overcome. And the number rose even higher in different age groups. For instance, the percentage rose to 42 percent when it came to millennials. We believe that a fundamental shift in the thinking is required. No longer, should businesses attempt to balance security against consumer convenience, but rather, we believe that with the right use of technology, analytics and data, both goals can be simultaneously achieved. In the name of both security and convenience independently, we are already seeing data-driven, artificial-intelligence powered systems operating behind the scenes. We believe that a merging of these two functions will yield significant benefits for the business as a whole. For this to work, businesses will need to gain and maintain the customer's trust without the familiar perception of security. Customers want to be recognized and businesses want to address the growing fraud they are experiencing. Solutions that combine device and behavioral intelligence with other data points such as biometrics, processed via advanced machine-learning, could help businesses in the future, simultaneously recognize their customers more accurately, and do so without challenging them. Winning companies will move from balancing security against convenience, to achieving both goals via a synergistic approach, and ultimately will evolve trust through technology, data and analytics.
I’m delighted that we’ve today announced our proposed acquisition of Compuscan, a successful and trusted provider of credit information and analytics services to organisations across South Africa, Namibia, Botswana, Mozambique, Ethiopia, Lesotho and Uganda, as well as in the Philippines and Australia. As part of the proposed acquisition, we are also pleased to include Scoresharp, Compuscan’s thriving credit risk management consultancy. Established in South Africa in 1994, Compuscan was the country’s first credit bureau for the micro finance sector, providing vital assistance at a time it was most needed. Compuscan has since become a key player in this sector and grown into a company that operates across nine countries offering creditinformation services, decision analytics services, marketing services and loyalty/rewards services. The proposed acquisition will complement and extend the services already provided by Experian in the South African market, as well as creating significant opportunities for further growth, innovation and financial inclusion across the wider African region. We now enter a standard regulatory review process through which the competition regulator will review the proposed acquisition. South Africa is a vital hub for our regional strategy and the proposed acquisition is just one of the investments we’re making to build our presence here. We recently confirmed the upcoming launch of our new analytics platform Ascend across EMEA, with South Africa planned to be one of the first markets to benefit from its arrival. We’re excited about the potential of this acquisition not only to accelerate our innovation plans, but also to use the combined Compuscan, Scoresharp and Experian organisation to help drive financial inclusion across Africa. We look forward to welcoming the Compuscan and Scoresharp teams to Experian in due course and to bringing all of the benefits of a combined organisation to our clients and consumers across the region.
For each of the past six years, Experian’s position on the Orange County Register’s list of Top Workplaces has continued to rise, and it’s cause for real celebration across our workforce. This marks a special year for us, as Experian North America was awarded the #1 spot on the list. “Our team members bring their own backgrounds, perspectives, and approaches to work, which together helps us make smarter decisions, develop better products and ultimately deliver more value to consumers,” according to Craig Boundy, former CEO of Experian North America. “This #1 ranking validates our commitment to embracing a truly inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be who they are, professionally and personally.” The Power of YOU As part of this commitment, we’ve created an environment where everyone is comfortable bringing their whole self to work, regardless of differences or backgrounds. It’s about advancing a culture that not only respects differences, but actively celebrates them. We call this The Power of YOU. We celebrate our diversity through a range of fun and engaging cultural events, social clubs and volunteer opportunities with nonprofit organizations. As an example, this year we launched a variety of Employee Resource Groups (ERGs), including: Military Veterans and Patriots group African American group, Asian American group Hispanic and Latino group Namaste (Indian) group Experian Pride Network group Pictures of employees at various ERG events The Power of YOU initiative builds on the Women in Experian (WiE) group, which was formed two years ago and is focused on improving gender balance across all levels of the organization. Spearheaded by a global team of female leaders from across the business, the group focuses on helping women achieve their ambitions and build successful careers. Each month, employees meet to plan initiatives ranging from guest speakers and lunch-and-learn events to job shadowing and mentorship programs to International Women’s Day activities. Humans of Experian Another exciting initiative is Humans of Experian. This video series highlights the personal stories of employees across the organization. Each story shares an employee’s unique experiences and perspectives and illustrates what it means to be a part of our organization that values and celebrates inclusion and diversity. You can see their stories here: Innovation and Business Success Our culture of diversity and inclusion has enabled Experian to grow and evolve while remaining at the forefront of innovation. For more than 40 years, Orange County has been the heart of our North America operations. We’ve remained focused on developing a culture that achieves and sustains higher performance while giving back to the community, and we’ve strengthened the business across every front. As a result, we continue to have a positive impact on consumers, businesses and the economy with our products, technology and innovations, from finding breakthroughs around better utilizing data to identifying ways we can make access to credit faster and simpler for millions around the world. This is the driving force behind Experian being named to Forbes’ prestigious World’s Most Innovative Companies list for the last several years as well. We’re very proud to be ranked as the #1 Top Workplace by the Orange County Register for our positive workplace culture, which attracts and retains top talent in Orange County as well as our other locations across North America. Our employees are committed to helping to create better tomorrows in our communities through technology and innovation, social responsibility, and our everyday work and business purpose.
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.