Following this year’s One Young World summit, we sat down with Jade Starrett, Global Talent and Engagement Director at Experian, and Abigail Lovell, Senior Vice President of Global Corporate Responsibility and Shared Marketing at Experian, to talk about the importance of the summit and how Experian’s partnership with the organisation is helping us to create a better world for our clients and partners. Q: Why does Experian participate in One Young World? A: Jade: I think it’s a really positive, inspiring initiative for us to be involved in as an organisation and it’s incredibly well aligned to our purpose of Creating a Better Tomorrow. So, I think with all the brand work that we’ve been doing over the last couple of years, there’s a huge relevance to what we do, who we are as a business, and what we’re trying to achieve. As of now, we employ 57% Gen Y across Experian and 25% of our employees across Experian are under 30. So, we’re a really young business and I think we all know that for many young people, they’re passionate about social change and they really want to make a difference in the world. A: Abigail: That’s exactly what it is – a way of connecting young people and employees to our brand purpose of Creating a Better Tomorrow. And our ambassadors do this by not just connecting with corporate responsibility leaders around the business but also with other young people around the globe from different companies. These folks are innovators and change makers who bring all of this together to come up with ideas that can positively impact the communities where we live and work. Q: What benefits have you seen from being part of One Young World for the past six years? A: Jade: There are clear benefits for the individuals themselves who participate. They come back from the summit inspired and energised by the people that they’ve met and the leaders they’ve heard. I think they also benefit from the personal growth, development and motivation that the experience also gives them. There is a societal benefit because the work that the ambassadors are leading and pioneering through the organisation positively impacts society and supports our corporate responsibility agenda. We’ve consciously aimed to try to tie in peoples’ ideas and passions with what Experian does as a business and what capabilities we can use to make a difference. A: Abigail: Yes, One Young World has really inspired change makers across our business to make a positive impact in the community. We’ve had projects that support refugees to expand our consumer education programme and to help people get more empowered around finance and credit in their own region. One Young World offers an opportunity to make a positive impact on society and consumers. "I think our aim of celebrating what we do in this CSR space more, talking about it more, communicating it more widely will help us from a talent attraction point of view, particularly with younger people." Q: Why do you think it’s important for Experian to foster a culture of innovation? A: Abigail: Innovation is on the minds of all our leadership team. It’s a key differentiator for us in the marketplace. It’s part of our DNA and is fundamental to the way we make a real impact to society and in the world. We invest in new products and services that help more people get affordable access to essential everyday services. And many of these products started as social innovation projects developed by people in our business, for example Limpa Nome (which translates to “Clean name”) in Brazil. Jade: I also think that to be really creative and innovative, you need to break your normal daily routines and ways of thinking. When you’re put into and immersed in an environment like the One Young World summit, with people who have vastly different experiences to your own, you are inspired to think differently. "Essentially if you think about Experian’s business strategy, innovation is such an important pillar of that strategy for growth. And that’s innovation in terms of social innovation like Abigail talked about, and it’s innovation across our entire business agenda." Q: How does Experian encourage young people to take that learning and bring it back into the organisation? Jade: When we first started looking at our participation with One Young World, the majority of corporates who send people and who have corporate memberships don’t do what we do. We wanted to tie it directly into the business and we wanted individuals to have real skin-in-the-game. So, it was a very conscious decision on our part to create a competition to encourage people to think “what am I passionate about”, “what is Experian trying to deliver for our clients and consumers” and “is there a need for this that we can help fill and create social change” – and use that to apply to become one of Experian’s One Young World ambassadors. A: Abigail: And the way that we do this is ahead of the One Young World summit, our ambassadors identify local social challenges that they are passionate about so they can debate and find innovative solutions with like-minded individuals at the actual summit. When they return, they are fired up, they are ready to draw on the knowledge from the summit, and then they work with the local corporate responsibility teams in the regions to put their learnings into practice to help solve some of the biggest social challenges. Q: Is there a One Young World project that really stands out for you? A: Abigail: Australian Business and Community Network (ABCN) runs the Business Class Program (formerly governed by Schools Connect Australia), a non-profit organisation in Australia that matches companies with schools in disadvantaged communities to improve educational outcomes of students. Sarah Hughes, a member of our first cohort of One Young World Ambassadors leads the programme which is now in its fifth year. This programme has seen 400 employees from Experian volunteer their time and impart their knowledge and skills to students at McClelland College and their teachers. ABCN conducted a thorough evaluation of the students’ progress and found that with Experian’s support, around 600 students showed improvements in educational outcomes. This year, Sarah integrated an exciting new award-winning digital financial literacy programme, Banqer, into the school’s curriculum and it’s being rolled out to 250 students this year. For me, this is a fantastic example of how we can work together to Create a Better Tomorrow.
The following is written by Jan Barratt, Experian. We owe everything to the millions who lost their lives in the Great War, fighting for our freedom. Without their sacrifice, the world we know would be a very different place. This November marks a whole century since the guns finally fell silent on WW1. It’s only fitting we use this landmark anniversary to remember and celebrate everything they did for us. The Games of Remembrance 2018 is an opportunity to do exactly that. Inspired by a generation’s love of football and its ability to unify, The Games of Remembrance harnesses the power of the beautiful game to remind us all of the immense bravery and sacrifice of millions. We’re proud to sponsor the Games and to play a small part in helping those memories live on and to commemorate the people who lost their lives in the conflict. Furthermore, we’re thrilled that this year’s celebration comes to Nottingham, a place where Sir John Peace, Her Majesty’s Lord-Lieutenant of Nottinghamshire, and the late Eric Barnes built up Experian from its roots almost 50 years ago. Today, we employ more than 2,000 people across the East Midlands region. We’re proud to be sponsoring the Games of Remembrance, and we are proud to be part of the Nottingham community. We remember.
We recently participated in Finovate Fall, where we joined top fintechs and financial institutions from around the world to debate about the current state of the financial services industry and more importantly, its future. A future where the so-called ‘experience economy’ will unfold and those putting the customer at the center of their innovation will thrive. But, how to get there and remain relevant in an ever-challenging environment? Committing to a culture of technology and innovation that transforms interactions between businesses and consumers is the first step. Take financial institutions and fintechs, for example. Despite their different approaches to what it takes to serve their customers better, both traditional and non-traditional industry players agree that technologies such as artificial intelligence (AI) and machine learning play a pivotal role in their respective digital transformation strategies. But with the change comes the challenge: most of organizations recognize they still struggle to fully operationalize the output of their advanced predictive analytics. To be true to our own commitment to technology and innovation and help businesses execute machine learning models within their decision processes, we have launched a new release of our flagship decisioning platform. The latest PowerCurve release integrates machine learning to deliver a faster and better analysis of data. These actionable insights will help our clients identify the opportunities presented by each of their customers quicker and more easily. Leveraging today’s technology to sustain tomorrow’s growth We believe that enabling businesses to leverage their current technology investments to support future growth is key to ensure they get the full benefit of their commitment to innovation. The latest PowerCurve capabilities allow custom plug-ins to be added at any time to support the next generation of technology and decision-making strategies while ensuring consistent, precise and personalized experiences that satisfy consumers’ demands over time. This enhanced flexibility means that businesses can get value of their current data and technology investments today and keep at pace with the latest and most effective decision management strategies across the entire customer life cycle. In addition, PowerCurve will continue to satisfy compliance requirements and provide the necessary governance and explainability that is essential in today’s market. With the updates to our decisioning platform and incorporation of machine learning capabilities, businesses will be able to make the right decisions today, resting reassured that those decisions will remain precise and relevant in the future.
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.