The field of data science is still in its infancy. Every day, new advancements are helping to yield more exciting results. We’re learning how data can allow cities to provide more effective services for residents, how it can help to solve vexing health riddles, and how companies can leverage data to better serve consumers. But for advancements to be achieved, collaboration between research institutions and the private sector is essential. Even more essential is ensuring that the next generation of data scientists are equipped with the latest knowledge and resources to continue to advance the field. That’s why we are excited to announce Experian’s $750,000 gift to create the Experian Assistant Professorship in Machine Learning at Chapman University, which will be used to expand machine learning opportunities at Chapman University’s Machine Learning and Assistive Technology Lab (MLAT), where Chapman researchers use big data and technology to address challenges of social significance like autism. We believe this investment is a necessary step in an ongoing commitment to ensure our Southern California community continues to fuel economic growth by ensuring that businesses like Experian have the talent to advance field of information services. The assistant professorship will be held by Erik Linstead, Ph.D., the director of the undergraduate computing programs in computer science, software engineering, and data analytics. Dr. Linstead, one of the nation’s leading authorities on big data, is also the principal investigator MLAT. Experian has learned the value of attracting data scientists with a wide degree of interests, backgrounds, and professional experiences to help assist our clients best serve consumers. Similarly, MLAT seeks to do the same. Projects that they take on range from bioinformatics and molecular biology to machine learning and artificial intelligence. Experian’s gift will help MLAT to expand their data science-focused efforts into new fields. This gift is the latest of a long series of collaborations between Chapman and Experian. Several years ago, Experian and Chapman began a partnership that involved placing graduate students training to become data scientists in internships within Experian to provide them real-world, hands on training. Since then, the partnership has blossomed to include embedding a Chapman faculty member within Experian to better ground the academic community on how data scientists work within the private sector to better shape their curriculum. We’ve also supported scholarships and programs at Chapman to ensure that the field of data science remains inclusive, diverse, and talented. Data science will inevitably continue to have a growing impact on our lives. This gift is a commitment to the future of data science and the promise of a better tomorrow that it holds. We wish a congratulations to Dr. Linstead, and look forward to a continued stream of talent emerging from Chapman to continue to advance the field and produce better outcomes for everyone. Photo of the check presentation courtesy of Christopher Simonson. Pictured (L-R): Dean of Schmid College of Science and Technology Andrew Lyon, EVP of University Advancement Sheryl Bourgeois, President of Experian Consumer Services Guy Abramo and Principal Investigator of the MLAT Lab Erik Linstead.
Spanish Translation I’m a Senior Product Manager in Experian’s Fraud and Identity Solutions department, which means I partner with data scientists to protect banks and their customers from fraud. When most people think of fraud, they envision someone trying to open a bank account in someone else’s name. However, it wasn’t until I did a series of customer visits with big banks to understand their struggles and discovered a pervasive form of fraud in the finance industry called “bust-out” fraud. In a "bust-out" fraud, an individual applies for a credit card in their own name, establishes a normal usage pattern and builds a solid repayment history. Then, when they’re ready to execute their scam, they max out all their available lines of credit from various lenders, disappear and leave the banks with the losses. Meanwhile, the money could be funneled into funding many types of organized crime, from human trafficking to drug trading and other illicit activities. What makes this type of crime all the harder to identify and catch before it occurs is that the person applying for a credit card is who they say they are. So it’s not about identity theft. To address this issue, my team and I created a solution called BustOut ScoreSM. We began by reviewing data from different banks to identify patterns where bust-outs occurred. From there, we built a score that predicts the likelihood that an individual will execute the scam — months before the scam occurs. Our clients now use this tool both when opening new accounts and as part of account management. The tool flags suspicious-looking accounts, which our team then manually reviews to evaluate if the account is truly at risk for a bust-out. If it is, we work with our clients to freeze or close out those suspicious accounts. Finding solutions to a fraud problem that hasn’t been solved is probably my favorite part of the job. I love seeing products that solve real issues affecting real people come to life — from inception to launch. Helping protect people from identity theft and fraud is what gives me purpose and meaning in my work. I am proud to use the power of data as a force for good.
There’s no arguing the importance of data to the marketing industry, but it’s equally important for marketers to leverage data in a responsible manner. On March 22, the Data & Marketing Association (DMA) held the Dynamic State of Data conference in Washington, D.C. to highlight critical public policy initiatives the industry is currently engaged in Congress and state legislatures across the country. The conference included remarks from Senator Thom Tillis (R-N.C.) and Federal Trade Commission Chairwoman Maureen Ohlhausen on their views of why data driven marketing is vital to our nation’s economic engine. Additionally, Liz Oesterle, Experian’s Senior Director for Government Affairs and Public Policy, participated in a panel discussion on the DMA’s Data Standards 2.0 initiative. The Data Standards 2.0 will tackle new high profile and emergent data issues, and update DMA’s marketing compliance standards – DMA’s Guidelines for Ethical Business Practice – focusing them to be more relevant for today’s data practices. During the panel, Oesterle outlined why industry self-regulation and the Data Standards 2.0 initiative is critical for responsible information sharing. In addition to providing business and compliance teams with certainty, Oesterle said “self-regulation helps to get in front of potential legislative and regulatory action by demonstrating to policymakers the industry is able to address any potential issues.” Stu Ingis, a Partner at Venable and DMA’s Legal Counsel, also participated in the panel. Ingis provided background on the Data Standards 2.0 initiative and discussed some of the areas in which the updates are expected to address, including cross-device tracking; data security; compliance with health and children’s data privacy; onboarding; and the Internet of Things. "Experian believes that self-regulation, like the DMA Data Standards 2.0, strengthens consumer protections, allows for responsible innovation and creates regulatory certainty,” said Oesterle. Photo courtesy of: The Data & Marketing Association
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.