There’s no arguing the importance of data to the marketing industry, but it’s equally important for marketers to leverage data in a responsible manner. On March 22, the Data & Marketing Association (DMA) held the Dynamic State of Data conference in Washington, D.C. to highlight critical public policy initiatives the industry is currently engaged in Congress and state legislatures across the country. The conference included remarks from Senator Thom Tillis (R-N.C.) and Federal Trade Commission Chairwoman Maureen Ohlhausen on their views of why data driven marketing is vital to our nation’s economic engine. Additionally, Liz Oesterle, Experian’s Senior Director for Government Affairs and Public Policy, participated in a panel discussion on the DMA’s Data Standards 2.0 initiative. The Data Standards 2.0 will tackle new high profile and emergent data issues, and update DMA’s marketing compliance standards – DMA’s Guidelines for Ethical Business Practice – focusing them to be more relevant for today’s data practices. During the panel, Oesterle outlined why industry self-regulation and the Data Standards 2.0 initiative is critical for responsible information sharing. In addition to providing business and compliance teams with certainty, Oesterle said “self-regulation helps to get in front of potential legislative and regulatory action by demonstrating to policymakers the industry is able to address any potential issues.” Stu Ingis, a Partner at Venable and DMA’s Legal Counsel, also participated in the panel. Ingis provided background on the Data Standards 2.0 initiative and discussed some of the areas in which the updates are expected to address, including cross-device tracking; data security; compliance with health and children’s data privacy; onboarding; and the Internet of Things. "Experian believes that self-regulation, like the DMA Data Standards 2.0, strengthens consumer protections, allows for responsible innovation and creates regulatory certainty,” said Oesterle. Photo courtesy of: The Data & Marketing Association
I’m a Business Systems Specialist on Experian’s Information Technology Services team. While the work I do is largely behind the scenes, the data I process helps power advertising campaigns, provide accurate credit score reports to consumers and enable people who might not otherwise have access to credit to achieve their goals. The most valuable thing I can provide the businesses Experian works with is accurate data, because data is the backbone of a business. I run systems and support software that helps process the data for Experian’s products and services, and work to ensure businesses have access to the most accurate data sets. Businesses from across different sectors send us data about their consumers—like if an individual paid rent or a bill on time — that we update into our databases so that when that person applies for a loan or to rent an apartment, our data is timely and accurately reflects that individual’s true credit score. Accuracy can be the difference between a person getting a lease or having to look elsewhere. The data I help process and service is used for other business purposes as well, like advertising campaigns. Marketers will send us a list of the demographics they’re looking to reach. I help aggregate and compare those lists of demographics against the data we already have on hand to provide that client with an accurate list of addresses. Armed with that timely, accurate information, those businesses can reach their target audience and increase revenue for that quarter – and consumers benefit from more targeted messaging from companies they care about. I joined Experian more than 20 years ago, and have seen it evolve and grow from essentially a traditional credit bureau to a global information services enterprise. For me, the extent to which we as a company can provide services that empower consumers to succeed on their life’s journey has always been the end deliverable. Read more #ExperianStories from our colleagues around the world.
International Women's Day is all about celebration, reflection, advocacy, and action. At Experian, we work hard to create a culture of inclusion as we believe the diversity of our skills and life experiences allow us to better serve our clients. With this in mind, our campuses around the world curated a programme of inspiring speakers, workshops and tours to highlight the opportunities that are available to women in the technology sector. Women across Brazil, Colombia, Costa Rica, United States and the United Kingdom had the opportunity to hear from women leaders across our organisations. Below are just some of the events that took place across our regions to celebrate International Women's Day: Brazil Brazil hosted an impressive panel of influential women both from within Experian and other organisations including: Banco Original and U.N. Women. The ‘Inspiring Girls in IT’ event was attended by girls from local schools as well relatives of Experian employees. “People used to say that IT was the future and I wanted to be economically independent,” said Hewlett Packard Bell’s Claudia Braga speaking at Experian’s Women in IT event in Brazil. The panel debate and workshops gave the girls an insight into career opportunities within IT as well as a chance to learn from woman who have already forged a successful career in the sector. Colombia As well as hosting an event for young women to learn more about technical careers, our Colombia office also released a special edition of its quarterly Credit Indicators Newsletter focusing on women and credit. One of the key findings from the report found that 1 in every 5 new credit lines is given to female micro- entrepreneurs — who doubled their loans in the real sector. There’s also a whopping 62% annual growth of revenue-generating credit products for women between the first quarter of 2015 and the third quarter of 2016. “When it comes to credit and entrepreneurship in Colombia, we can certainly say the future is female,” said Mauricio Angulo, Experian’s managing director for Spanish LATAM. Costa Rica To celebrate International Women's Day, our Costa Rica campus invited four women from their IT department to share their stories on why they pursued a career in IT. The panel included: Lead de Quality Assurance and Compliance Tatiana Salazar; Software QA Analyst and President of Experian´s Employee Solidarist Association, Cindy Vargas; GSA Client Apps Manager, María Valverde; and Lead de Service and Delivery team, Monica Barrantes. England Four of our UK offices took the opportunity to celebrate International Women’s Day by holding local events as part of their 'Women in Experience' networks. In Nottingham, the team invited senior women for Experian to share their success stories with local girls; it was also a chance for the girls to find out more about Experian’s culture and career opportunities. The women in our EITS office held a lunch and learn session with young girls from the area to share job insights and offer advice on how to secure a position in the tech industry. As part of the celebration, the UK team also took the opportunity to sit down with some of the innovative women who work within Experian to glean some insight into how they overcame adversity in what is considered a male dominated industry. Laura Blackwell who works within our IT Service shared her advice on how women can secure a job in IT. “Stick to your guns, even in the face of adversity. If you enjoy doing IT, don’t let anything put you off achieving your dreams. It’s also a good idea to find a company to work for that will allow you the sort of flexibility to learn about different disciplines that I’ve found here at Experian.” United States Our team in Costa Mesa, California held a ‘Women in Experian' Expo, which included an executive speaker panel who shared their insights and thoughts on this year's event theme 'Be Bold for Change.' From awareness-raising to concrete action, attendees learned about how these executives demonstrated boldness in their careers to eliminate bias and foster inclusive work cultures. Hiq Lee, President of Experian’s Business Information Services Unit shared her own experiences on how she secured her role at Experian and offered some advice for young women in the audience on how to ask for workplace opportunities: “You are deserving of every opportunity,” said Hiq Lee, President of Experian’s Business Information Services Unit speaking to young women at Experian’s North American event. The IWD event in Costa Mesa was streamed live on Periscope and clips from sessions from both Brazil and the United States were featured on Snapchat. The team in Allen, Texas encouraged Experian employees to bring their daughters, nieces and sisters to their ‘Future Female Technologists’ event. The panel included top female Experian employees to share their insights and expertise about how to pursue a career in technology. DeMarcus Brown, who works within Enterprise Systems Management, and Jessie Montano from our Firewall team provided an update to the girls on the range of Early Career options available at Experian. We’d like to thank all of our teams from across the globe for their commitment to helping women and girls achieve their ambitions. Our role in promoting gender equality is increasingly important and we will continue to dedicate our time and resources to help women lead.
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.