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Published: March 27, 2025 by qamarketingtechnologists

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Understanding Why You Were Refused Credit

As part of Credit Awareness Week, Experian and Credit Strategy are launching a new credit refusal pathfinder to help people understand the lending process and how they can tackle a credit refusal. It can be a real pain when you make an unsuccessful credit application, especially when you can’t see why you were refused. “But I’ve got a good credit score!”, “But I pay all my bills on time!”, “But I don’t even have a credit card!” people may say. When you apply for a credit card, loan or even a mobile phone contract, it’s up to the lender to decide whether or not to offer you credit – and they have varying methods to work out if you’re eligible. New research from Credit Strategy, Experian and the CFA* has found a whopping 86% say that they should be offered a clearer explanation about why they have been declined credit. Many people completely misunderstand the credit-decision-making process; 26% of UK adults wrongly think the credit reference agency makes the decision to turn down applications for a loan, while 32% think credit reference agencies decide to approve credit cards. The reality is that lenders decide which customers to accept and refuse, with one or more credit reference agency simply providing information to help the decision. In fact, industry guidelines require lenders to tell people the main reason for refusing credit, but only if they ask. Does being refused credit affect your credit score? The research also found that 75% of the population think that being refused credit affects your credit score. Being refused for credit is not, in itself, hazardous for your credit score. While your credit report will show that you applied for a credit card – it stays on for a year – it won’t actually show whether or not you were accepted. However, credit refusal can often lead to more attempts to get credit – and making a lot of applications in a short space of time could have a serious impact on your credit score, and your ability to get credit in the future. Some common reasons to be refused credit: You’ve missed or made late credit payments recently, which show up on your credit report You’ve had a default or a CCJ in the past six years, which will show up on your credit report You’ve made too many credit applications in a short space of time in the past six months There are mistakes such as incorrect addresses or other errors on your application form You may not fall into the target bracket for the type of credit you’ve applied for Your Experian UK Credit Score tells you how lenders may view you, which is useful when you apply for credit – and is FREE FOREVER. The higher your credit score, the more chance of being accepted for credit, at the best rates. * Conducted by YouGov on behalf of Credit Strategy, Experian and the Consumer Finance Association (CFA), 10th – 13th March 2017

Mar 24,2017 by

How Do You Transform the Lending Experience?  Digitize.  Modernize.  Remove Friction.

Globalization and technological innovation are changing the way Americans work. More and more, people are taking advantage of easy-to-use technology to take care of their day-to-day tasks, be they personal or work-related. While consumers have adapted to the new digital world and continuous progress in many aspects of their lives, their credit bureaus have been hard at work shifting and navigating to the new normal of frictionless technology tools on our personal devices that most of us are embracing. However, we have to acknowledge that even with some positive changes and advancements taking place in the lending industry, the lending process overall has not always kept pace with technology and consumer expectations, with applicants stuck pushing papers in application stages that can last almost 10 weeks. Aspirations for higher education that require a student loan, building or purchasing a home through a mortgage and realizing that next big innovative idea with a small business loan are hamstrung by a remnant of the 20th century – the paper-based loans processes. So today, Experian and Finicity are announcing a partnership that promises to transform the consumer and lender experience and bring it into the 21st century. By partnering with Finicity, we are leveraging our combined capabilities – their industry-leading 16,000 developed integrations throughout the financial services field and Experian’s Decisioning as a Service platform, to be the first credit bureau that can digitize the loan asset and income verification steps of the underwriting process for consumers and lenders. For consumers, this digital transformation of key steps of the loan underwriting process can mean increased time and money savings by helping to decrease the cost of lending. Loan approval speed can move up to 85 percent faster, taking the process from as many as 70 days to as few as 10 days. The access to faster lines of credit enables consumers to get the keys to their new home sooner and removes obstacles to opening a business. Instead of filling out, printing, photocopying and compiling document upon document, consumers need to only permission lenders to verify their income and assets. The new lending process also opens new opportunities for the millions of Americans who may be “credit invisible.” Tens of millions of Americans lack access to credit either because they haven’t ever accessed credit or have a weak credit history. Yet, most consumers have a checking and savings account, as well as other payment obligations such as rent, and utility and phone bills, which can demonstrate they are capable of repaying a loan. Finicity’s extensive integrations fill this gap by capturing alternative data, like on-time rental payments, utility bills and other non-traditional transaction information, which creates a more comprehensive picture of consumers. By looking at predictive alternative data, we are leveraging and harnessing the power of data to help underserved populations, including millennials, minorities and immigrants build their futures by accessing credit to start a business, obtain a mortgage or finance higher-education pursuits. What does this mean for lenders? It means providing customers with a better experience throughout the underwriting process and significantly reducing the risk of fraud with up-to-date, accurate information. In addition, Finicity is in a final pilot testing review to obtain Day 1 Certainty by Fannie Mae. With Day 1 Certainty, lenders can validate loan application data including income and assets upfront. The results are freedom from representations and warranties, more efficient risk management and a streamlined process. At Experian, we take charge of powering opportunities seriously. We take pride – but don’t rest on our laurels – in that we’re the industry leader in technological innovation to reduce pain points for consumers and build better products for our clients. We don’t innovate for innovation’s sake. Rather, we seek to leverage technology to help more people access better tomorrows. This partnership and the product stand to benefit millions people by facilitating access to credit for the first time for many. For all consumers, it will reduce the burden the formerly burdensome loan underwriting process – and speed the approval times. For lenders, we’re reducing occurrences of fraud and allowing them to more appropriately price risk. We’re continuing to lead by digitizing the credit bureau, and undoubtedly, this announcement will be joined by other announcements that we will be making in the near term. Revolutionizing the Home-Buying Journey Introducing Income & Asset Verification

Mar 20,2017 by Alex Lintner

Helping Hospitals Prevent Medical Identity Theft to Protect Patients from Fraud

I’m a Senior Vice President of Sales, responsible for leading Experian Health’s teams as they assist hospitals, physicians, labs and pharmacies across the U.S. We provide technology for providers and patients to help keep the costs and payment processing component of healthcare easy and transparent. The part of my work I am most passionate about, however, is our efforts to decrease identity theft in healthcare. Medical identity theft is one of the fastest growing areas of identity fraud in the world. With everything moving online at a fast pace, health care providers may not always keep up with the protections needed with new technologies. Unfortunately, that means hackers can sometimes acquire a patient’s personal information – name, Social Security number, health insurance number – to illegally obtain medical services or devices, insurance reimbursements or prescription drugs. One of the biggest issues with this type of fraud is that it leaves its victims with little to no recourse for recovery. They often experience financial repercussions and discover that faulty information has been added to their personal medical files as a result. To address this issue, my team and I partnered with Experian’s Decision Analytics team to create a new tool that protects patients’ online portals in much the same way that banks have protected their online clients for years. Additionally, our team is the in process of launching a Universal Identity Matching solution – a unique PIN which acts like the Social Security Number for your health care information. As more health care companies begin to adopt it, this PIN will be the one thing you will need to carry with you, as it will be your unique identifier for all your health care experiences. A lot of processes in hospitals today are still manual, but I want to change that. I want to automate systems so hospital staff can focus on where they are most needed. I am proud to work at a company that’s at the forefront of solving the major problems in healthcare IT. Being able to provide technological solutions in an industry where you can directly see the benefit is both personally and professionally rewarding. Read more #ExperianStories from our colleagues around the world.

Mar 18,2017 by

Insights from Reuters Next: Building a More Inclusive Financial System with Data and AI

Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native.  To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues.  On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted.  What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products.  We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system.  At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working.  We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.    

Dec 13,2024 by Scott Brown

Powering the Advertising Ecosystem with Our Identity and Activation Capabilities

The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision.   Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.   With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory.      I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors.    The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers.   To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.  

Dec 04,2024 by Scott Brown

Experian Releases its 12th Annual Data Breach Industry Forecast Highlighting Five Predictions for 2025

When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.

Dec 03,2024 by Michael Bruemmer