How can I improve my credit score? That’s a question thousands of consumers ask Experian every day. This question is asked even more frequently now that lenders are sending an estimated 120 million credit-score disclosures each year to consumers when they are denied credit or are offered terms that are less favorable than those offered to others. These score disclosures provide consumers with basic information about the score used in a transaction and direct them to the national credit bureaus if they have any questions. However, when consumers ask Experian how they can improve their credit standing, it’s difficult to respond in an easy and consumer-friendly way. The difficulty arises because, although we want to help, the Credit Repair Organizations Act (CROA) puts substantial roadblocks between credit bureaus and consumers. What is CROA? CROA was enacted in 1996 with the goal of stamping out the deceptive practices of credit clinics, or “credit doctors.” These clinics scam consumers by promising, often for exorbitant fees, to help improve their credit by, among other things, removing negative but accurate information from their credit file. Today, CROA remains an essential piece of consumer-protection legislation. It plays an important role in shielding consumers from the unfair and deceptive practices of unscrupulous credit clinics, which is why we supported the law’s passage in the first place. However, the law has been applied by courts in ways that Congress never intended. As it currently stands, court decisions call into question the ability of nationwide credit bureaus — the very entities that are best positioned to provide information about credit scores and credit reports or to educate consumers as to how to improve them — to help consumers understand and improve their credit in a manner that is timely or practical. For example, consumers who reach out to Experian for specific advice about their personal credit report and how to improve their credit score must wait at least three business days from when they sign up to receive the information. The consumer cannot waive this waiting period no matter what. In today’s connected world, providing legitimate services three days after the consumer asks for help just doesn’t work. It’s time for Congress to update CROA to reflect current technology and market realities. CROA’s Misapplication Has Stifled Innovation in Credit Education This misapplication of CROA chills innovation and the delivery of effective consumer-education products and services. Amending CROA to make clear that credit bureaus are able to deliver new, timely and effective financial literacy tools would positively impact on the lives of individual consumers. As our nation rebuilds its economic engine after the recent recession, a large portion of the population continues to be impacted by the housing and financial crisis. It’s estimated that more than 40 percent of Americans have a low credit score, which either leads to credit denial or a higher interest rate. According to Experian’s research, 16 million consumers potentially could move beyond a subprime credit score and another 16 million consumers potentially could move into a prime credit score by taking legitimate steps that increase their VantageScore® credit score by 30 points. That’s 32 million consumers who potentially could benefit from the recovery of their credit score by using innovative education tools such as those that Experian would like to bring to the market. Credit-education tools can also help chip away at the more than 60 million consumers in our country that are considered “credit invisibles.” These individuals either have thin or no credit file, making it impossible for them to be scored. Legitimate credit-education tools can help consumers build credit profiles by understanding the responsible actions they can take to establish a financial identity and build a credit history. Credit education is not important just for individual consumers. It also is vital to small businesses because most small-business owners rely on their own personal credit standing to access capital to grow their business or hire new employees. How Can Congress Help Improve Financial Education? For these reasons, Experian® is encouraging Congress to pass H.R. 5446, the Facilitating Access to Credit Act of 2014. The bipartisan legislation introduced by Reps. Ed Royce, R-Calif., and Ruben Hinojosa, D-Texas, would exempt reputable nationwide Consumer Financial Protection Bureau–supervised credit bureaus, such as Experian, from CROA’s requirements. The legislation also would ensure that the statute’s critical consumer protections still could be enforced against unscrupulous credit clinics. Recognizing the positive impact of CROA reform on financial literacy in the communities that they represent, several national organizations have signed on to this important effort. Policy resolutions supporting reform of CROA have been adopted by the National Black Caucus of State Legislators, the National Hispanic Caucus of State Legislators, the National Bankers Association and the United States Hispanic Chamber of Commerce. Written by: Tony Hadley, Senior Vice President, Government and Regulatory Affairs at Experian VantageScore® is a registered trademark of VantageScore Solutions, LLC.
Just a little over a week ago, I was in New Orleans surrounded by interesting, engaging and financially-savvy people with a common interest. All of these people were brought together for FinCon Expo, which took place from September 18-21. It was not only a tremendous financial media community networking event, it was an opportunity to learn, grow and find inspiration. From the Experian perspective, it was an opportunity to further build and focus on our social channels as a way to reach consumers and provide education and dialog around credit and financial empowerment. The two-day conference featured an expo hall where one could score some great information (along with some cool swag), keynote sessions that were led by powerful speakers like Jeff Goins, Farnoosh Torabi and Chris Ducker, and a full daily schedule packed with educational sessions and panel discussions (and of course, a lot of beignets served along the way). In the midst of all of this FinCon activity, Experian was named one of the Plutus award winners. We were honored and pleased to be highlighted as the winner of the Plutus award for “Best Use of Social Media by a Brand”. To learn more about this award, see our latest news release. As a company that is continually looking for ways to engage consumers through social channels, we were thrilled to see that our efforts are being recognized. This category is voted on by bloggers, who we view as partners and resources. We believe that together, we can really make a difference in helping people understand credit and how the financial decisions they make can affect them. Whether it’s through our weekly #CreditChat on YouTube and Twitter, SlideShare decks, Facebook conversations, and blog, we are striving to provide a support system online that is available to anyone that wants to engage. The combination of the excitement and activity of being at FinCon, receiving the Plutus Award and consuming a whole lot of beignets made for a very special and sweet experience in New Orleans. Visit FinCon Expo and Plutus Awards for more information on both of these events.
The power of data is good. Couple it with analytics and it becomes great. Derive real and tangible insight from this process, and you are left with a very potent tool to affect real change and do a lot of good in the process. At Experian, we have deep experience harnessing the power of data, in fact, we have been doing it since 1897. Using our insights to help merchants and consumers by providing an annual credit reference directory, we were using “big data” before big data was a buzz word. Fast forward to today, Experian is still working across sectors and categories to help business and consumers alike benefit from the intelligent use of data through insight. Our data assets are used globally to help consumers, financial institutions, healthcare organizations, automotive companies, retailers and governmental organizations make more informed and effective decisions. These days, “Big Data,” however, has become a cliché and often times carries a negative connotation due in part by the activity of some bad actors, but also because people tend to be afraid of the things they don’t fully understand. We look at “Big Data” differently. I’d like to take this opportunity to help shed some light on why data and the insights derived from that data are actually good. We are, by and large, better when we can make sense of the world around us, and that world today is made more complex due to the vast amount of information that’s out there. Experian’s business is predicated on the idea that we come to work every day to help society make better sense of the world by sifting through the information and coming up with solutions for real people, partners, governments and clients. Our insights are very often the cornerstone of solutions to real life challenges. Insight is used to help a consumer secure an affordable loan, understand their credit score, or protect their identity; or for a business to manage risk, help prevent fraudulent transactions, and to ensure they are marketing their products and services to the right consumers at the right time and across the right channels. Today, insights derived from data are enabling millions to obtain their first lines of credit. For example, by reporting, collecting and analyzing on-time rental payments, more Americans are building the credit histories necessary for financial and economic inclusion. In fact, a new analysis from Credit Builders Alliance recently confirmed the value of credit building for American citizens and the overall economy. Across the nation, examples like these abound. In each instance, information is helping to solve some of our most vexing public, societal and corporate problems, and at Experian, we celebrate our teams of data scientists and innovators who set out to solve some of these problems using big data and technology. In fact, this week we are gathering our team of global data scientists at our Future of Information Conference to collaborate and share break through innovations in data science. At the conference, we will also award the inaugural Si Ramo Prize, a global competition in data science named for the extraordinary pioneer of innovation in our industry, Dr. Si Ramo. Among other things, Dr. Ramo was one of the first to envision a cashless society and the data needed to drive that innovation. The future is bright and there’s still more we can do with data to drive growth and improve national policies. We’re working with the health care industry – and others, from energy to automotive to the multi-family housing community and government – to fully leverage data. We now need others to recognize and embrace its potential. So, yes, big data is good. The responsible, smart and compliant use of big data benefits people, our society and our economy. I invite you to browse through our site to learn more about what our company does and the programs we have in place. Click here to learn more about how Experian is conquering the world of big data. Craig Boundy is CEO of Experian North America.
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.