Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, hosted a fireside chat with U.S. Men’s National Soccer Team goalkeeper Tim Howard at its 2014 Client Summit. In the following video clip from that fireside chat, Howard discusses how he decides to align with brands that match his personal and professional image. Specifically, Howard describes the formula he uses to make business partnership decisions. “We try and look for a good fit,” said Howard. “There’s not always a blueprint for that, but it’s a feeling.” He continues, “I don’t want to lend my name to just any old company. I have put in a lot of hard work into my own brand, which is basically on the field, trying to be a decent guy and a good player.” A video of the entire fireside chat featuring Howard and moderator Rick Erwin, president of consumer insights and targeting at Experian Marketing Services, can be viewed on the company’s YouTube channel with this link: https://www.youtube.com/watch?v=T19JM3i-brY Insights and stories shared by Howard connected directly to the theme of the 2014 Client Summit, reinforcing the importance of storytelling for marketers and how brands need to deliver exceptional and authentic customer experiences. During the Client Summit, Experian Marketing Services also unveiled several new capabilities that will help marketers drive customer acquisition, increase brand loyalty and improve marketing return on investment. The biggest highlight was the announcement of the Experian Marketing Suite, a cohesive, end-to-end marketing capability that enables brands to deliver authentic customer experiences every time, in any channel and via any device. To watch additional Client Summit videos, including event keynote sessions, visit http://ex.pn/W8ktEQ.
At Experian, we have a firm commitment to social responsibility. We show that commitment through a broad range of efforts that help communities realize their social and economic potential by investing in community and education programs that foster the financial health of individuals and small businesses across the globe. As part of this commitment, Experian has more than 100 employees who are certified as Experian Education Ambassadors. These ambassadors educate consumers throughout the United States about credit reporting, credit scoring, fraud and identity theft and other issues in which Experian has expertise. Presentations take place at youth organizations, schools, colleges and universities, faith-based organizations – anywhere people gather and request information about these important subjects. Experian Education Ambassadors volunteer their time, often nights and weekends to support programs and events in the communities where they live and work. They do this because of the personal gratification they receive from helping others. They do it because they work for Experian, and people expect us to be able to answer their questions about credit reports and credit scores. Experian is also awarding thousands of dollars in financial literacy grants to non-profit organizations serving in need consumer groups including youth, minority groups, first time home buyers, military, and small business entrepreneurs become more financially literate and capable throughout their lives. Investment in Early Education And recently, Experian partnered with Ubuntu Education Fund (Ubuntu) in Port Elizabeth, South Africa, adding a new dimension of our culture of Corporate Social Responsibility at Experian. This partnership with Ubuntu included a donation of $15,000 to provide school supplies and educational development to children in the Port Elizabeth area, and parallels a nationwide school supplies donation drive across Experian’s North America region. Donations will go to local charity partners with the mission of improving education for underserved children. We believe investment in early education and development of youth is essential in any country to help give young people a strong foundation to succeed in life, This partnership with Ubuntu Education Fund, which will use our financial contribution to help not only provide basic education supplies, but also holistically care for children to give them a better chance of success. To learn more about our commitment to corporate responsibility go to: http://www.experianplc.com/corporate-responsibility.aspx
Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, gathered more than 1,000 top marketing executives from the world’s leading brands for the 2014 Client Summit. The event reinforced the importance of storytelling for marketers and how brands need to deliver exceptional and authentic customer experiences. During the Client Summit, Experian Marketing Services unveiled several new capabilities that will help marketers drive customer acquisition, increase brand loyalty and improve marketing return on investment. The biggest highlight was the announcement of the Experian Marketing Suite, a cohesive, end-to-end marketing capability that enables brands to deliver authentic customer experiences every time, in any channel and via any device. A video of the live unveiling and demo of the Experian Marketing Suite at the Client Summit can be viewed here: http://ex.pn/V2tgas The Experian Marketing Suite allows brands to accurately capture, link and enrich customer identities across channels while providing added intelligence to understand customer behaviors and preferences. Also included in the Marketing Suite is an Interactions Manager, which marketers can use to engage with their customers across channels an devices and then analyze and measure marketing performance. “This year’s Client Summit tapped into the heart of good marketing and provided our clients with a balance of inspiration, education and networking,” said Ashley Johnston, senior vice president, global marketing at Experian Marketing Services. “Our star-studded lineup of keynotes and educational panels left attendees with tangible and progressive strategies for becoming even better marketers and storytellers.” The 2014 Client Summit was held at The Cosmopolitan in Las Vegas, Nev. Sessions included a keynote address by Adam Savage, co-host of MythBusters, discussing the synchronicities of art and science and how they can make both creatives and technologists better storytellers; a storytellers panel featuring Grammy winner and hip hop icon Jermaine Dupri along with top marketing leaders from The Limited, ShoeDazzle and Red Envelope. The Summit also featured two intimate fireside chats — one with U.S. Men’s National Soccer Team goalkeeper Tim Howard and one with Michael Strahan, co-host of LIVE with Kelly and Michael and Good Morning America, analyst for Fox NFL Sunday and pro football Hall of Famer. Comedy Central, GameStop and Zappos also were among the main stage client spotlight presentations, with marketing leaders from those brands providing specific and actionable examples of how they have raised the bar on customer experience, engagement and impactful storytelling. A highly anticipated event each summer for marketers, Experian Marketing Services’ Client Summit recently was recognized with a Stevie Award for Best Tradeshow/Conference at the American Business Awards. This year’s event continued the tradition of excellence and was praised by attendees. “Experian Marketing Services’ Client Summit once again proved to be one of the year’s ‘don’t miss’ marketing events,” said Don Steele, senior vice president, fan engagement, multiplatform marketing at Comedy Central. “I had a great time networking with colleagues and peers and hearing from some of the world’s best storytellers. It was a fantastic time at a great venue, and I can’t wait for next year.” More information on the Experian Marketing Suite can be viewed here: http://ex.pn/1shO4pY
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.