The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services today launched the Experian Marketing Suite. Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and via any device. The Marketing Suite allows brands to identify and profile customers better, while providing added intelligence to gain a complete and current view of the customer. Paired with a flexible campaign management platform, the Marketing Suite enables marketers to create personalized interactions in real time and increase the sophistication of their marketing efforts. Consumer insights and intelligence can be linked to a brand’s own data, making it available via every communication channel in a privacy compliant and secure manner. “By leveraging our 30 years of data-driven marketing experience, combined with our expertise in data integration and intelligent customer analysis, our Experian Marketing Suite empowers brands to deliver higher customer lifetime value and benefit from long-term profitability,” said Matt Seeley, president of Experian Marketing Services. “Our goal is to stay flexible and adaptable to meet the changing needs of our clients. It’s through their direct feedback that we’ve created this Marketing Suite, providing brands with numerous competitive marketing advantages, including increased customer loyalty and improved marketing return on investment.” The Experian Marketing Suite is made up of three core elements, providing marketers with the following competitive advantages: Identity manager — Develop a comprehensive view of customers through accurately captured contact data, consumer data set enhancements and linkage across all customer interactions Intelligence manager — Understand customer behaviors and preferences through actionable customer profiles, targeted messaging and engagement strategies Interactions manager — Interact intelligently across all channels with a flexible campaign management platform that provides optimized interactions across all touch-points, analysis to optimize performance and campaign attribution The Experian Marketing Suite was launched at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nev. At the Client Summit, executives from Experian Marketing Services unveil the company’s latest products, capabilities, actionable case studies and groundbreaking consumer research, sharing the stage with clients and partners. Learn more about the Experian Marketing Suite.
Cybersecurity is increasingly becoming a challenge across many industries. I recently spoke with Mike Gross, the director of risk strategy and professional services at 41st Parameter, about how the banking industry is changing to adapt to new mobile technology and the new forms of fraud that exist as a result. At 41st Parameter, Mike is responsible for identifying fraud trends across several industries helping clients with risk management control and measuring the performance of new risk strategies. You can read the full interview here: http://bit.ly/WzDall To learn more about 41st Parameter please visit: https://www.experian.com/decision-analytics/41st-parameter.html
Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found that while almost half of companies personalize messages across more than one channel, organizations struggle to gain insight quickly and maintain an accurate data source. “While the majority of companies are investing in analytics and looking to improve the customer experience through personalization, many lack the data backbone necessary to support this effort,” said Thomas Schutz, senior vice president, general manager of Experian Data Quality. “Companies are able to obtain compelling types of information at impressive volumes, but most struggle with basic data quality that allows them to ensure accurate and accessible information.” Experian Data Quality also found that: • Of those that leverage personalization, 84 percent do so to improve customer engagement • Ninety-four percent of companies have challenges related to personalization • More than two-thirds of companies are investing budget into analytics and have an analytics team • Ninety-four percent of companies are linking customer information across channels, but 83 percent are having a difficult time accomplishing this “Without a foundation in data quality, organizations simply will be unable to fully achieve personalization goals,” added Schutz. “Organizations need to continue to invest in analytics, but they also should leverage resources to consolidate information and ensure its accuracy.” To obtain a copy of Maximizing personalization from Experian Data Quality, please visit http://www.qas.com/whitepapers/maximizing-personalization/contact-form.htm.
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.