Experian North America CEO Victor Nichols recently was recognized by the Consumer Credit Counseling Services of Orange County, California, as its 2014 Community Hero of the Year for his commitment to consumer financial literacy. Mr. Nichols and Experian are proud to have been honored with this award. Experian has long been committed to consumer financial literacy and removing the mystery surrounding credit reports and scores, and that commitment has not wavered. More than 20 years ago, Experian became the first national credit reporting company to establish a dedicated consumer education team. Over the ensuing two decades the company has used creative outreach, combining traditional materials and online technology with powerful partnerships to reach consumers of all ages and economic circumstance with critical financial information, tools and resources. Here are just a few examples of what Experian has done and continues to do to help people become more financially capable: In 1995, Experian was a founding partner of the JumpStart Coalition for Financial Literacy, an organization that advocates for mandatory financial literacy coursework in our schools. Five years ago Experian provided a grant to JumpStart to launch the first national teacher’s conference for financial educators and continues to sponsor this event annually. In 1997, we launched Ask Experian, the industry’s first online consumer credit advice column. Published continuously since, consumers submit on average more than 1,000 questions each month. The company awards financial literacy grants in excess of $300,000 annually to support innovative consumer financial education programs conducted by non-profit organizations. Grants have facilitated programs that reach hundreds of thousands of consumers each year including high school and university students, military personnel, minority communities, the underbanked, and cities particularly hard hit by the recession. Our education partners include the National Foundation For Credit Counseling, the Center for Financial Services Innovation, the Credit Builders Alliance, the National Consumers League, the InCharge Institute, the Mission Asset Fund and Call For Action. Recently, Experian established an Education Ambassador program to train its own employee volunteers so that they can support outreach programs in communities across the country. Social media has further enabled us to talk directly with people about critical financial subjects. Our weekly #CreditChat is always a lively discussion and is open to anyone who would like to join in the conversation on Twitter every Wednesday and 12 p.m. Pacific time. Learn more about Experian’s commitment to consumers and find tips on how to live credit smart.
Experian is excited to participate in the 2014 Sundance Film Festival in Park City, Utah! We’re lucky to have some great stars stopping by our Experian Coffee Bar to answer some questions about their films. Check out the action on Sundance Channel on the following days and times: Sunday, Jan 19th at 10 am MT The Intersection of Television and Independent Film presented by Experian Confirmed Panelists: Maggie Gyllenhaal, The Honourable Woman Jason Momoa, Game of Thrones Moderated by Barbara Chai, The Wall Street Journal Monday, Jan 20th at 2 pm MT Spotlight on Female Directors presented by Experian (a discussion showcasing the impact of female directors in the film industry) Confirmed Panelists: Rory Kennedy, Last Days in Vietnam Shola Lynch, Free Angela and All Political Prisoners Judith Helfand, Cooked Lucy Walker, The Crash Reel Moderated by Indiewire's Anne Thompson, author of the upcoming The $11 Billion Year Wednesday, Jan 22nd at 1 pm MT Filmmaker Conversation presented by Experian Confirmed Panelists: Andrew Droz Palermo, Co-Director, Rich Hill Tracey Droz Tragos, Co-Director, Rich Hill If you’re attending Sundance, make sure to swing by our Experian Coffee Bar (centrally located in the middle of the action on Main Street) to grab a free coffee… and you’ll get to keep the cup! If you miss the panels in person or on TV, we’ll make sure to share a recap with you soon. Also, make sure to check out our Experian Facebook page for updates throughout the weekend. Photo: ShutterStock
Experian’s State of Credit report recently highlighted the credit savviness of four generational groups, and showed how differently they manage their financial obligations. As you’d expect, there were several intriguing findings, so we extended the research to see how these same generational groups would differ when it comes to buying a vehicle. In a recent analysis of market trends in the automotive industry, Experian Automotive looked at vehicle registrations, and examined the car buying habits of Millennials (up to 32 years old), Generation X (33-48 years old), Baby Boomers (49-67 years old) and the Silent Generation (68-85 years old). Interestingly, Millennials and Generation X had similar taste in the new vehicles they purchased, differing only in order of preference. The Honda Civic, Ford F-150, Honda Accord, Toyota Camry and Chevrolet Silverado 1500 made up the top five for Millennials, while the Generation X list consisted of the Ford F-150, Honda Accord, Chevrolet Silverado 1500, Toyota Camry and Honda Civic. Baby Boomers shared a similarity with Generation X, as the F-150 was also their vehicle of choice. The rest of the top five new vehicles for Baby Boomers were the Chevrolet Silverado 1500, Honda Accord, Toyota Camry and Honda CR-V. The top five for the Silent Generation consisted of the Toyota Camry, Ford F-150, Honda Escape, Honda Accord and Hyundai Sonata. Other findings from the analysis included: • Twenty-five percent of new vehicles financed by the Silent Generation were leases • Generation X and Baby Boomers purchased vehicles with the highest average values in the quarter, $29,494 and $28,764, respectively • Baby Boomers purchased the highest percentage of Hybrid vehicles (47 percent), while Millennials purchased the lowest (9 percent) • Baby Boomers purchased the highest percentage of new import vehicles and new domestic vehicles at 42.5 percent and 43.2 percent, respectively
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.