Consumers around the world are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media. Creating relevant on-line customer experiences and preventing fraud are large and growing business challenges. 41st Parameter’s patented device identification technology will enable Experian clients and their consumers to interact on the web effectively and securely, recognizing consumers to reduce fraud losses. Businesses use 41st Parameter products to enhance efficiency and improve the customer experience through an approach known as “risk-based authentication.” Risk-based authentication is a method of applying varying levels of stringency to authentication processes based on the likelihood that access to a given system could result in it being compromised. This allows businesses to apply the right level of security for each activity, instead of using the same approach regardless of the value and risk associated with each transaction. 41st Parameter sets itself apart from other products in the cyber security market with superior device intelligence and by reducing fraud detection errors known as “false positives” which result in customer frustration and lost sales. Typical uses include detecting fraudulent activity when a new account is opened, determining the risk associated with a Card Not Present (CNP) online transaction, and protecting consumers from fraudulent attempts of account takeover. 41st Parameter was founded in 2004. With offices located in the Silicon Valley in California, Arizona, UK, and Tokyo, 41st Parameter helps the world’s leading financial institutions, eCommerce merchants, online travel provides and digital media organization more effectively and more securely serve their digital consumers.
If you’re anything like the millions of people who counted down the hours until the Breaking Bad series finale, then you too were sitting on the edge of your seat waiting to see how it would all end. But now that it’s all over, what do we have to keep the memories of a show that’s captivated us for the last five years? Fans of the show don’t have to look too far to answer that question, as vehicles used during filming are now up for auction through ScreenBid, the world’s best source for certified authentic, screen-used Hollywood memorabilia and collectibles. Experian Automotive has also joined in the effort to preserve the show’s history, as it’s providing complimentary AutoCheck vehicle history reports on most of the Breaking Bad vehicles up for auction through the ScreenBid website. The AutoCheck reports give bidders access to detailed insights into each vehicle’s history prior to its casting on the show. With this extra layer of information, those looking to take home a piece of Breaking Bad history will be able to set expectations for their potential purchase. Some of the vehicles up for auction include Walt’s infamous 2004 Pontiac Aztek, Skyler’s 1991 Jeep Grand Cherokee and Jesse’s 1982 Chevrolet Monte Carlo, among others. Breaking Bad fans have until Monday, Oct. 7 to bid on any of the priceless memories up for auction. To view a full list of the items, visit www.screenbid.com.
Today Experian announced five high-level appointments to its North American Credit Services group. Filling these crucial leadership roles are five seasoned women who have a proven track record of success with Experian. These women include: Genevieve Juillard, President, Consumer Information Services Hiq Lee, President, Business Information Services Laura DeSoto, Sr. Vice President of Marketing, Business Information Services Michele Pearson, Sr. Vice President of Indirect Sales, Credit Services and Decision Analytics Robin Norris, Chief Financial Officer, Credit Services While this may read like a typical senior appointment announcement, I believe that it is much more important than that. Being a woman with nearly 20 years of working in a variety of industries, this is an announcement that personally resonates with me. These women have earned their places in an industry in which many may argue is predominately led by men. I have had the opportunity to work with all of these women at one point or another (some more than others) and have seen first-hand the talented, smart and inspiring women that they are. Many of them have children and have managed to juggle their work/family balance while still maintaining their extensive grasp on the credit industry and steadily climbing the corporate ladder with elegance and grace. I’m a member of the PR group here at Experian and while it’s part of my job to promote news, it is not necessarily my job to create a post like this one. I wanted to personally share this post because the diverse workplace and cultivation of growth we have at Experian is something that I feel strongly about. You can read more about all five of these women here and learn more about what they are tasked with in these new and challenging roles.
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.