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Published: March 27, 2025 by qamarketingtechnologists

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To Buy, or to Lease? … That is the question.

Most people shopping for a new car ask themselves that question all the time. In fact, there are many questions that surround whether to buy or lease a vehicle. What are the benefits of one over the other? Would my payment be lower if I leased? What if I decided to buy the car after, would there be a penalty? Recently, these questions became very real to me when I found myself having to shop for a new car following the untimely death of my husband’s previous vehicle. The deceased was the typical “Dude” car – huge engine, power everything and it was bright yellow. For the new car, I wanted him to get something a bit more sensible; He wanted everything he had before and then some. So, as you can imagine, shopping was a lot of fun (insert sarcasm here). I am glad to say, however, that what we ended up with made us both very happy and satisfied. We ultimately agreed upon a brand new dark gray metallic mid-sized sedan with lots of nice features to please the gadget fanatic in my husband, and a fuel efficient engine to please the economical budgetista in me. And for the first time in our adult lives, we leased! As it turns out, Experian Automotive’s recently released State of the Automotive Finance Market report showed that lots of folks are making that same decision. In fact, this quarter’s report said that automotive leasing achieved the highest level since the organization began tracking the data in 2006. According to the report, leasing accounted for a record 27.5 percent of all new vehicles financed, up from 24.4 percent in Q1 2012. Additionally, findings showed that the average monthly payment for a new vehicle financed in Q1 was $459, down from $462 in Q1 2012. While leasing a vehicle can help consumers achieve a lower monthly payment, the report also showed a rise in loan term lengths (65 months in Q1 2013, up from 64 months in Q1 2012) and a decrease in interest rates (4.5 percent in Q1 2013, down from 4.6 percent in Q1 2012), which helped to keep payments low for new vehicles financed. In Q1, the average loan amount for a new vehicle financed increased by $628, going from $26,020 in Q1 2012, to $26,648 in Q1 2013. The average used vehicle loan increased $461, going from $17,071 in Q1 2012, to $17,532 in Q1 2013. Check out the full press release. For more information on this report and other automotive-related insights, please visit www.Experian.com/Automotive.

Jun 04,2013 by

New Real-Time Identity Alerts Reduce Fraud Losses by Notifying Consumers That Their Personal Information is Potentially Being Used Without Authorization

Consumers are can now be notified when their personal information is being used in an authentication transaction, allowing them to assess whether or not they recognize and expect their identity to be in review by a business. The service enables consumers to respond to the notification, and in cases of potential fraud, to be directed to seamless and effective resolution assistance. “In the war against fraud, financial institutions, retailers and identity monitoring service providers must deploy innovative technologies that can accurately detect identity theft as close to a transaction as possible,” said Julie Conroy, research director for Aite Group. “Bringing consumers themselves into the fraud prevention process provides another layer of vigilance, which enables businesses not only to better protect their customers and prevent losses, but also to establish a stronger relationship with the consumer.” The ability to accurately alert potential fraud victims as close to a transaction as possible provides business clients and their monitored consumer base with the tools needed to head off potential identity theft while it is in flight. With this service, Experian is helping its clients give consumers additional insight to their identity usage well beyond traditional credit inquiries. As online and mobile transactions continue to explode, consumers want to be alerted not only to inquiries to their credit profile, but also to any use of their personal information in non-face-to-face transactions. Precise ID Personal Protection Alerts enable direct-to-consumer service providers to engage consumers by notifying them when their identity has been verified across any of Experian’s identity authentication services. Within seconds, the service alerts consumers via text, email or mobile app during a transaction involving their identity and gives them the opportunity to stop identity theft before it occurs. The product is designed to provide accurate and timely notification to consumers via its partners that provide identity monitoring services. Alerts contain detailed information that allows individuals to quickly recognize and assess the legitimate or fraudulent use of their identity. In cases of potential fraud, consumers are directed to reconciliation services and, if necessary, to the financial institution, retailer or other service provider that initiated the transaction.

May 29,2013 by

The Great Credit Divide: Men vs. Women [Infographic]

When it comes to credit, who is winning the battle between men and women? The latest credit trends study, released today from global information services company Experian, compares the financial differences between men and women, revealing that, overall, women are better at managing their money and debt.

May 22,2013 by

Insights from Reuters Next: Building a More Inclusive Financial System with Data and AI

Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native.  To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues.  On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted.  What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products.  We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system.  At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working.  We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.    

Dec 13,2024 by Scott Brown

Powering the Advertising Ecosystem with Our Identity and Activation Capabilities

The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision.   Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.   With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory.      I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors.    The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers.   To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.  

Dec 04,2024 by Scott Brown

Experian Releases its 12th Annual Data Breach Industry Forecast Highlighting Five Predictions for 2025

When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.

Dec 03,2024 by Michael Bruemmer

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