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Published: March 27, 2025 by qamarketingtechnologists

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Experian Automotive to Provide National Motor Vehicle Title Information Systems (NMVTIS) Reports to California Auto Dealers

Experian Automotive today announced that it will offer National Motor Vehicle Title Information Systems (NMVTIS) Reports to California auto dealers, enabling them to stay in compliance with new government regulations. “As of July 1, 2012, all California dealers are required to provide a NMVTIS report prior to selling a used vehicle,” said Scott Waldron, president of Experian Automotive. Being an authorized NMVTIS seller reinforces our commitment to our dealer customers, enabling them to get an AutoCheck Vehicle History report and a NMVTIS report through their current AutoCheck access point. NMVTIS reports provide basic vehicle information in accordance with California state law. When paired with an AutoCheck® vehicle history report, used vehicle dealers and shoppers can feel confident that they are getting the right information to better understand, compare and select the right vehicle. Used car and truck dealers can access NMVTIS reports through Experian Automotive’s AutoCheck. To learn more about the NMVTIS reports from Experian Automotive, visit www.Experian.com/NMVTIS. For more information on Experian Automotive’s other products and services, visit www.ExperianAutomotive.com. Photo: Shutterstock

Jul 02,2012 by

Experian Marketing Services Reports Google Share of Searches at 65% in May 2012

Experian Marketing Services’ Hitwise® announced today that Google accounted for 65.02 percent of all U.S. searches conducted in the four weeks ending June 2, 2012. The combined Bing-powered search comprised 28.12 percent of searches for the month, with Yahoo! Search and Bing receiving 14.95 percent and 13.17 percent, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis report accounted for 6.86 percent of U.S. searches. Shorter search queries increase 1 percent in May 2012 Shorter search queries — one to four words — increased 1 percent from April 2012 to May 2012. One-word searches comprised the majority of searches, too, amounting to 29.93 percent of all queries. One-word search queries have increased 19 percent from May 2011 to May 2012.  Longer search queries — those averaging five to eight words or more — decreased 4 percent from April 2012 to May 2012. “As automated search features have rolled out across the major search engines, we can expect to see one-word searches continue to increase as they have over the past year,” said Simon Bradstock, general manager of Experian Hitwise. “The long tail is not going away, rather just becoming more intensified within the shorter queries, and in turn marketers need to focus more on how consumers start their searches.” Learn more about search engine trends.

Jun 29,2012 by Editor

Congress Looks at Removing Paid or Settled Medical Debt from Credit Reports

Last year, Rep. Heath Shuler (D-NC) introduced the Medical Debt Resolution Act (H.R. 2086), which would amend the Fair Credit Reporting Act to require the Consumer Reporting Agencies (CRAs) to remove paid or settled medical debt from a consumers’ credit file. The bill would require information related to a single fully paid or settled medical debt of $2,500 or less that had been characterized as delinquent, charged off, or in collection for credit reporting purposes, which, from the date of payment or settlement, antedates the report by more than 45 calendar days. As a general rule, expunging predictive information is not in the best interest of consumers or credit granters — both of which benefit when credit reports and scores are as accurate and predictive as possible. If any type of debt information proven to be predictive is expunged, consumers risk exposure to improper credit products as they may appear to be more financially equipped to handle new debt. It’s important to note that medical debts are never taken into consideration by the credit scoring company VantageScore if the debt reporting is known to be from a medical facility. The challenge, however, is knowing when a debt is medical related. For example, when a medical debt is outsourced to a third-party collection agency it is difficult to know the true origin of the debt. Collection accounts of lower than $250, or ones that have been settled, have less impact on a consumer’s VantageScore. The legislation also does not address medical bills paid with a credit card and there is risk that the current language could be interpreted to require that a credit card balance containing paid medical debt be expunged from a credit file. This is a growing issue as patients pay about $45 billion in medical costs with a credit card, according to a 2007 report by Mckinsey & Company. Share your thoughts … Congress Looks at Removing Paid or Settled Medical Debt from Credit Reports ex.pn/LTrVKn — Experian News (@ExperianNews) June 28, 2012 Photo: Shutterstock

Jun 28,2012 by Editor

Insights from Reuters Next: Building a More Inclusive Financial System with Data and AI

Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native.  To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues.  On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted.  What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products.  We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system.  At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working.  We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.    

Dec 13,2024 by Scott Brown

Powering the Advertising Ecosystem with Our Identity and Activation Capabilities

The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision.   Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.   With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory.      I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors.    The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers.   To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.  

Dec 04,2024 by Scott Brown

Experian Releases its 12th Annual Data Breach Industry Forecast Highlighting Five Predictions for 2025

When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.

Dec 03,2024 by Michael Bruemmer

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