Bloor Research recently named Experian a Champion in the latest Data Quality Market Update 2022. Bloor’s Market Update specifically provides individuals with a technology update and ranking of vendors based on their products and progress in the market. Experian was the only vendor placed in the Champion category. Data quality is the foundation for any data-driven organization. However, many organizations still struggle to achieve the needed quality data necessary to feed critical initiatives. In our most recent research report, we discovered that 85% of businesses believe poor quality contact data for customers negatively impacts their operational processes and efficiency. To solve these challenges, data quality solutions continue to evolve. Leveraging trustworthy data equips organizations with the power to make their data actionable and fit for a purpose. Our research also showed: 89% say that implementing data quality best practices has improved their business agility 87% believe that data quality is fundamental to the core of business operations 91% say investing in data quality has positively impacted business growth In effect, this empowers business leaders to make better and faster decisions when outlining key operational strategies and initiatives. Since three quarters of businesses who have improved their data quality in the last year say they have exceeded their goals in some manner, we find that organizations that emphasize data maturity are more likely to experience success. Experian has a long history in the data quality space, starting with our address validation solutions. However, as data usage has evolved, so have our solutions. We incorporate cutting edge technology paired with an easy-to-use interface that allows individuals at all levels of the business to better understand the quality of their data and improve this important asset. A high degree of automation and precision will be required as businesses tackle today’s challenges related to data quality. At Experian, the overarching goal is to help clients maximize their potential with the power and confidence supplied by superior quality data—the cornerstone of success in today’s digital-forward realm of business operations. Explore our data quality solutions today to find out for yourself what makes us data quality experts. Click here to start your free trial.
I recently came across a quote that said, “The world you see is created by what you focus on.” As I look back on my last 16 years with Experian, I see a lot of truth in this. While Experian has historically been recognized as a business-to-business organization, over the last several years, we’ve had a transformational shift in focus that’s fundamentally changed our business. This shift has made our world look a lot different than it used to. Today, consumers are at the center of everything we do. They’re the driving force behind our innovation and growth. Every day, millions of consumers come to Experian looking for ways to improve their financial health and we’ve been building one of the largest global member bases. These direct relationships put us in a unique position. We can listen to consumers to hone our focus – and we do. Just like in everyday relationships, listening builds trust and respect. It helps us understand what consumers want and allows us to innovate to meet them where they are on their financial journey. In 2019, we heard consumers’ call for more control of their data and responded with Experian Boost®[1]– a first-of-its-kind feature that allows consumers to contribute information directly to their Experian credit file. To date, we’ve helped 8.6 million consumers instantly improve their FICO® Scores[2] with an average increase of 13 points. Since launch, we’ve continued to listen and enhance the feature to maximize the number of consumers who can benefit. Shortly after we brought Experian Boost to market, we wanted to ensure consumers who paid their monthly telecom and utility bills from their savings or credit cards could benefit alongside those who paid these reoccurring bills through their checking account, and we did. Against the backdrop of the COVID-19 pandemic, at a time when television streaming had skyrocketed, we wanted to ensure consumers who subscribed to video streaming services, including Netflix®, Hulu™, HBO Max™, Disney+™ and others, could use these monthly payments to build their credit histories, and we did. We regularly connect new streaming service partners to Experian Boost. Most recently, consumers who subscribe to Paramount+, Peacock, Showtime® and ESPN+ can also contribute their on-time bill payments directly to their Experian credit file through Experian Boost. Earlier this year we introduced Experian Go™ – a free, first-of-its-kind program to help “credit invisibles,” or people with no credit history, begin building credit. Within minutes, credit invisibles who enroll in the program can have an authenticated Experian credit report, tradelines and a credit history by using Experian Boost and instant access to financial offers through Experian Go. Since launch, more than 84,000 consumers have established an Experian credit report through Experian Go and become visible to potential lenders. As a next step, today we’ve announced a new beta release of Experian Boost that allows consumers to contribute qualifying, “positive” residential rent payments directly to their Experian credit file. This capability makes Experian Boost the only feature that can instantly improve a consumer’s FICO® Score 8through positive rent payments at no cost. This is the next step in our commitment to helping consumers get the credit they deserve. With the beta release, consumers who rent from over 1,500 of some of the largest U.S.-based property management companies, and who pay their rent directly to their property management company or through platforms like AppFolio Property Management, Buildium®, Yardi® Breeze and Zillow® Rental Manager, can add qualifying positive rent payments to their Experian credit file through Experian Boost. Based on preliminary analysis[3] highlighting the potential impact of positive residential rent payment reporting through Experian Boost, we estimate 66% of consumers will see an instant increase to their FICO® Score 8, a FICO® Score 8 improvement of nearly 10 points on average for those who receive a boost and are new to using Experian Boost. And we’re not done yet. To ensure more renters can benefit, we’ll continue to add new property management companies over time. In later phases, we’ll update the feature further to add individual landlords and smaller property management companies over time. I’m proud of what we’ve accomplished so far and, as we look ahead, I’m excited for the ways we can help consumers that are yet to come. With our focus on consumers and our ability to listen and innovate, I believe we’ve just scratched the surface in terms of our capacity to help bring financial power to all. [1] Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®. Learn more. [2] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more. [3] Analysis completed using FICO® Score 8 with Experian data. Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. The use of any other trade name, copyright, or trademark is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. Other product and company names mentioned herein are the property of their respective owners. Licenses and Disclosures.
At Experian, we are proud to have a culture where our teammates can bring their whole selves to work. Perhaps no one exemplifies that spirit as much as our newest United for Financial Health partner, pop artist Jake Wesley Rogers. Jake is debuting a two-part Financial Glow Up video series across his social media channels to raise financial health awareness. Known for his bold style in music, fashion and expression, Jake is lauded as a queer storyteller through a universal lens and will soon take his talents on the road, as the opening act for Panic! At The Disco’s tour this fall. His new videos are a creative and intimate look inside the financial aspects of his career. He takes us along as he prepares for his upcoming tour, highlighting how managing everyday financial decisions, like using Experian Go, can empower consumers. Our partnership with Jake is the latest in a trio of new United for Financial Health partnerships focused on the LGBTQ+ community. Last month, we announced our support for Born This Way Foundation and its Channel Kindness, and we’re excited Jake is joining our efforts with another new Experian partner, True Colors United which aims to end homelessness among LGBTQ+ youth. Earlier this year, we announced a process to help transgender and non-binary consumers change their name on their Experian credit report without losing their credit and financial history. During Pride Month, our weekly Twitter #CreditChat addresses important financial topics such as Financial Tips for Same Sex Couples and the LGBTQ+ Community. To learn more about Experian’s commitment to financial empowerment for all, check out The Power of You: 2022 Diversity, Equity and Inclusion Report. You can catch the first of Jake’s new Financial Glow Up videos on his Instagram and TikTok, and by searching #JWRExperian on those channels.
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.