For the past several years, Experian has been on a journey to help drive financial inclusion for millions of people around the world. This has required significant changes in how we operate, who we partner with, and the products and solutions we offer —and with those changes comes a renewed sense of purpose. What we do and the actions we take have the potential to improve lives. We are actively seeking out unresolved problems and creating products and technologies that will help transform the way businesses operate and consumers thrive in today’s society. But we know we can’t do it alone. That’s why over the last year, we have built out an entire team of account executives and other support staff that are fully dedicated to developing and supporting partnerships with leading fintech companies. We’ve made significant strides that will help us pave the way for the next generation of lending, while improving the financial health of more people around the world. Earlier this week, I attended the FinovateSpring conference in San Francisco to speak with fintechs and financial institutions about ways to put financial health at the center of an organization’s plans to build trust, reach new customers and ultimately grow business. We are developing platforms that are designed to play to the strengths of fintechs and disrupt the industry. In the past, we have looked at unresolved problems and asked ‘why?’ Today, with our fintech partners, we look at potential solutions to these unresolved challenges and say, ‘why not.’ As part of our concentration on fintech, Experian has made significant investments in alternative data, such as the game-changing Experian Boost platform, which was launched just two months ago and is already reshaping the way consumers gain access to credit. Since we launched Experian Boost, consumers across America have instantly increased their credit score by sharing their bill payment history for things like utilities, mobile phones and cable TV payments – payments which had never been factored into a credit score before. And, yes, this platform came to fruition as a result of a fintech partnership. We have partnered with fintechs in other powerful ways, too. Our new Ascend Analytical Sandbox – a first-of-its-kind data and analytics platform – gives companies instant access to more than 17 years of depersonalized credit data on more than 220 million U.S. consumers. This creates better opportunities for consumers by allowing our clients to provide more tailored solutions. It’s a great example of the power of analytics and we’re very proud of it. During our time at Finovate, we were able to engage in meaningful conversations with fintech leaders who were united in our goal of helping more consumers access the financial services they need. We’re more inspired than ever before to continue to build and explore strategic partnerships that will ultimately improve the lives of American consumers.
It gives me great pleasure to announce that Experian has won the Consensus Economics Forecast Accuracy Award 2018 for the UK. Our UK Economics Team was recognised for their high-quality research, their commitment to regular forecasts and their ability to identify most accurately the trends and levels of key indicators over the 24-month forecasting cycle. The Forecast Accuracy Award program recognises the achievements of a select group of expert country economic forecasters who have most accurately predicted the performance of GDP growth and Consumer Price Inflation for their targeted economies over a 24-month forecasting cycle. Experian were the most accurate UK forecaster out of pool of 36 organisations. Mohammed Chaudhri, Head of UK Macro Forecasting, said: “We’re thrilled to win this award. We spent a lot of time analysing the UK economy following the referendum vote in 2016 and, at the time, many forecasters were expecting an immediate recession. However, we felt that the UK economy would prove more resilient in the coming years. We are pleased that our forecast for 2018 was so close to the actual development.” The award underlines the wealth of knowledge across the UK Economics Team, with over 30 years of macro-economic forecasting experience to their name. The accuracy of our economic forecasts is a real benefit when understanding how the UK economy will impact businesses in the future. By embedding our forecasts into the decision-making process organisations can embrace the opportunities presented by an ever-changing economics landscape. I’d like to congratulate Mohammed and his team on a well-deserved award win, along with all the other winners from across the globe. To find out more, click here.
The following is written by Colin Grieves, Managing Director of Targeting, at Experian. There are many reasons why an advert might catch your attention – maybe it’s because of a celebrity endorsement, clever catchphrase, or a witty one-liner that catches you off guard when you’re waiting for your programme to return after the break. If there has been an advert that has particularly stuck in your mind, those behind the marketing at organisations will tell you it’s no accident. Experian works with a range of organisations to help them understand which people are likely to be most interested in. So, how can you find out what information marketers use to understand you? Experian launched the Consumer Information Portal, or CIP for short, back in April 2018 to help people see what data we have access to, but also to give you the chance to let us know if you want to stop your data being used for marketing. The CIP also explains why our work in marketing can be a good thing for consumers and society as a whole. We’ve recently made improvements to the website to give you an even greater insight. You can now visit our website and promptly check whether your personal data is present on specific marketing channels, what sectors it’s used by, and where we obtained the data from. For the first time, you can also see with which marketing profile your postcode is associated here. This gives you a real flavour of how marketers may view you and the type of people most likely to live in your neighbourhood, to make sure the messages you receive are as relevant as possible. We’re planning to keep adding more new features and information to the CIP, as we keep our promise to deliver transparent and responsible marketing. Drawing on expertise across our business to improve your experience when you use the CIP, as well as looking at new, clearer ways to explain how we work with data in our marketing services. Watch this space for further updates.
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.