More areas of the business are leveraging data and insight around customers than ever before. Today’s digital consumer puts more pressure on organizations to provide personal interactions across all industries, even when that individual is not interacting face-to-face. In order to accomplish that monumental feat, businesses are turning to their data assets to give them the insights they so desperately need. But that is no easy task. We find that most organizations lack trust in their data, typically due to outdated and ineffective data management practices. Businesses can no longer wait for others within the organization to improve the quality of their data. Many are looking to take more control themselves. In fact, according to a recent Experian study, 75 percent of respondents believe data quality responsibility should ultimately lie with the business with occasional help from IT. The rise of the business user is putting more pressure on the tools they leverage. While data quality is a continuous practice that requires constant care, it is certainly enabled by technology. That technology needs to be easy-to-use, intuitive, and provide value back to the business quickly. This week, the 2019 Gartner Magic Quadrant for Data Quality Tools was issued. The report provides an overview of the players in the space and the "key capabilities that organizations need in their tool portfolio, if they are to address the increasing importance and urgency of data quality." The business user is reshaping the data quality market. Now, rather than looking at just features and functions, new Experian research shows that the ease of use by business users and the ability to work with existing technology are more important. These tools need to be designed differently than they have in the past. 56% of businesses say their IT department doesn’t fully understand the data management needs of the business. That means that organizations need to put their data more in the hands of the people who leverage it every day. At Experian Data Quality, we believe in empowering business users to better understand their data assets in order to transform their businesses. We offer easy-to-implement, easy-to-use tools that are designed to help businesses maximize their data insight and build trust in their information. We want our clients to tackle their projects with speed and agility, giving them the confidence and clarity to put their data to good use. We are proud to be named a ‘Challenger’ once again in Gartner’s 2019 Magic Quadrant for Data Quality Tools. We believe in the changing nature of the business and are working to challenge the status-quo in our industry and for our clients. Access the Gartner 2019 Magic Quadrant for Data Quality Tools report.
Today marks a notable milestone in our company’s history and for consumers. Today we officially launched Experian Boost, a free tool that, for the first time, will allow millions of consumers to add positive payment history directly into their credit file for an opportunity to instantly increase their credit score. For the past several years, we have been working to develop new products and innovations that will disrupt the credit industry and help improve the financial lives of consumers. This commitment to financial inclusion has defined us and created a real sense of purpose for everyone who works here – and that purpose is realized with the launch of Experian Boost today. There are more than 100 million Americans who don't have access to credit today. A low credit score, due to a thin file or incomplete information, may force these consumers to rely on high interest credit cards and loans. The fact that many of these consumers consistently and responsibly pay cell phone and utility bills on time every month hasn’t seemed to matter. At Experian, we know that’s not right. A good credit score is a gatekeeper to better financial opportunities. We need to develop products and services that make achieving and maintaining a good score easier, not harder. As the consumer’s bureau, we want to ensure that as many people as possible can access and participate in the financial system, and we believe everyone deserves a fair shot at achieving their financial dreams. We have a fundamental mission that is shared by our colleagues around the world: to strive to be a champion for the consumer. With Experian Boost, we're bringing that mission to life and I couldn’t be prouder. Many of our colleagues at Experian worked tirelessly over the last few years to make this day a reality. To everyone who’s played a part, I offer my very heartfelt thanks. It’s truly a great day to be a part of Experian, and we know there will be a lot of great days ahead for all the consumers who will benefit from having their credit score truly reflect who they are. To find out more about the Experian Boost, please visit experian.com/boost.
The Women in Experian Employee Resource Group recently celebrated International Women’s Week with a series of events, including executive panels, speakers and book club meetings. The theme of this year’s event is Better Balance = Better Experian, focusing not only on bringing awareness for gender balance, but also celebrating inclusion. The activities are part of Experian’s commitment to advancing a culture that not only respects differences, but actively celebrates them. We call this The Power of YOU. During the week, we announced that Merideth Wilson, Senior Vice President and General Manager of Revenue Cycle Solutions for Experian Health, will be the lead ambassador for the Women in Experian (WiE) Employee Resource Group in North America. Throughout the year, Wilson and a global team of female leaders from across the business will plan initiatives designed to help women achieve their ambitions and build successful careers. In a Q and A this week, Wilson shared her thoughts and provided tips for women on how to be successful in the workplace. Q. Why is confidence so important for women to reach their career goals? A. Confidence is key for anyone wanting to reach their career goals, but I find it’s especially important for women to find their voice and be able to confidently express themselves. Women need to ask for what they want more often and be vocal about their career aspirations on a regular basis versus waiting for an annual review discussion, for example. Messages typically are delivered and received more successfully using a confident tone; authenticity in a person and one’s message is also very important. Q. What advice can you provide when it comes to accountability? A. Women have to hold ourselves accountable, both professionally and personally, and deliver/drive the results we say we will (or sign up for). Being accountable means taking personal responsibility for the outcome and removing the roadblocks in our way to achieving our goals. I often find that “credibility” is tied to “accountability,” and the importance of how we as women conduct ourselves in driving to the results cannot be overstated. Q. What are your thoughts on communication skills and being self-aware? A. Women need to know their audience. Effective communication often requires different styles and mediums depending on the situation and environment. One of the greatest communication skills a woman can have is the ability to confidently present in public. Public speaking is scary to many, but with practice it can be a woman’s best asset. Q. Explain how empathy and honesty can be key to career growth. A. Integrity, honesty and trustworthiness are three key traits to help propel a person’s career growth. It is nearly impossible to grow one’s career without the ability to truly relate to others with understanding, appreciation and respect for another person’s journey or perspective. Q. Why is it important to be inspirational and optimistic in the workplace? A. Good leaders inspire others to do more, be more and produce more. I find that people generally want to work with people they like, trust, admire and find upbeat. Bringing our full selves to work each day — in mind, body and spirit — helps contribute to a happy, productive and fun work environment for all, and it’s something we should aspire to each day. About Merideth Wilson Wilson is Senior Vice President and General Manager of Revenue Cycle Solutions for Experian Health, a position she assumed in September 2014. In this role, she serves as the executive responsible for the Claims, Contract Manager, Patient Estimates and Medical Necessity solution suites and operations. Wilson joined Experian in January 2004 through the Medical Present Value, Inc. (MPV) acquisition. She has held various leadership positions in operations, product management and development, outsourcing services, client delivery, and strategic marketing and planning. Wilson earned a Master of Business Administration from Mercer University and a Bachelor of Business Administration from Baylor University.
Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
When it comes to cybercriminals and threat vectors, we need to expect the unexpected. Experian’s 12th annual Data Breach Industry Forecast highlights several potential trends for 2025, with AI playing a central role. This year has already seen more data breaches and impacted consumers than 2023, indicating that global data breaches are not slowing down. Some things to watch out for next year includes the potential for more internal fraud. As companies train employees on AI, there is a growing risk that some will misuse their knowledge for internal theft and sourcing sensitive information. Another trend may be cyberattackers targeting large data centers, with the growth of generative AI introducing power as a new attack vector. It’s reported that a single ChatGPT query uses significantly more electricity than a standard Google search, making data centers and cloud infrastructure vulnerable, especially in countries with varying security standards. We expect AI-related attacks to dominate the headlines next year and investments in cybersecurity will increase to tackle this emerging threat, as hackers leverage AI for phishing, password cracking, malware, and deepfakes. Jim Steven, Head of Crisis and Data Response Services at Experian Global Data Breach Resolution in the UK, anticipates that global data breaches will persist at their current rate next year. He notes that ransomware attacks are likely to become even more sophisticated with the integration of AI. Additionally, Steven predicts that threat actors will escalate their tactics to achieve greater rewards, and the misuse of consumer data to damage reputations will increase in 2025. To access the complimentary report, click here.