Margin test

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found that while almost half of companies personalize messages across more than one channel, organizations struggle to gain insight quickly and maintain an accurate data source.

For the seventh straight year, Experian Marketing Services secured the top spot, according to Internet Retailer’s 2014 Top 500 Guide Experian Marketing Services has once again secured the number one position as the leading email marketing provider to the greatest total of top 500 online retailers in North America. According to Internet Retailer’s recently released 2014 Top 500 Guide, Experian Marketing Services ranks ahead of all other email marketing services companies, as measured by the number of top-500-ranked e-retailers in North America using its products and services. This marks the seventh year in a row Experian Marketing Services has held the leading position. Internet Retailer’s Top 500 Guide compiles exclusive data to provide marketers with valuable insights to help grow their businesses, including insights related to what’s driving growth in online sales. The annual guide is widely recognized as the industry’s most comprehensive analysis of America’s 500 largest retail Websites, as ranked by annual ecommerce sales. “Drawing on our expertise in building scalable and reliable marketing technology as the world’s largest email service provider, our frontrunner recognition in the 2014 Top 500 Guide underpins our commitment to providing our clients with a single cross-channel platform to deliver coordinated and intelligent interactions with their customers,” said Peter DeNunzio, president of Cross-Channel Marketing at Experian Marketing Services. “There’s no question that competition is increasing in the online retail space so it’s wonderful to see so many of our clients leading the way in customer engagement year over year.” The modern-day consumer has forever changed the relationship between a brand and its customers, as well as the technology that enables marketers to maintain and grow those relationships. As one of the most highly regarded email service providers in the industry, Experian Marketing Services sends more than 14 billion email messages a month on behalf of the world’s most recognizable brands. Backed by the industry’s highest-rated client services team, Experian Marketing Services’ cross-channel marketing platform is built with the scale and flexibility to support digital programs of any size and sophistication. Learn more about Experian Marketing Services’ cross-channel marketing platform by visiting its Website. Order a copy of Internet Retailer’s 2014 Top 500 Guide by visiting it’s Website.

2014 Client Summit: Storytellers will focus on how brands can deliver authentic and meaningful customer experiences. Experian Marketing Services today announced a star-studded speaker lineup for its 2014 Client Summit to be held July 23–25, 2014, at The Cosmopolitan of Las Vegas, in Las Vegas, Nev., around the theme of “Storytelling.” The award-winning event will bring together more than 1,000 attendees from some of the world’s largest and most sophisticated brands. Marketers will hear from compelling storytellers throughout the three-day event including: • Michael Strahan, cohost of "LIVE with Kelly and Michael" and "Good Morning America," analyst for "Fox NFL Sunday" and pro football Hall of Famer • Adam Savage, cohost of “MythBusters” on Discovery Channel • Sophia Amoruso, founder and CEO of Nasty Gal, the fastest growing online retailer in the country, and author of #GIRLBOSS • Jermaine Dupri, Grammy winner and founder of Global 14 • Don Steele, senior vice president, fan engagement, multiplatform marketing at Comedy Central • Dave Beveridge, senior vice president, marketing at ShoeDazzle • Jenn McClain-De Jong, vice president, ecommerce at The Limited • Brad Nash, marketing director, email and lifecycle marketing, GameStop “Marketers need to master both the art and science of storytelling in order to resonate in a meaningful way with their customers,” said Ashley Johnston, senior vice president, global marketing at Experian Marketing Services. “For the 2014 Client Summit: Storytellers, our goal is to give marketers the right balance of inspiration, education and networking. We’ll also demonstrate the latest advancements within our marketing suite so that clients can go back to their teams with tangible strategies for creating relatable, memorable and sharable customer experiences.” At the event, executives from Experian Marketing Services will unveil the company’s latest products, capabilities, actionable case studies and groundbreaking consumer research, sharing the stage with clients and partners. Attendees can choose from nearly 50 breakout and roundtable sessions featuring speakers from Forrester Research, GameStop, Michael’s Stores, Microsoft Advertising, Yahoo!, Zappos, Hearst Magazines, AT&T, Bass Pro Shops, Williams-Sonoma, Saks Fifth Avenue, Men’s Warehouse, AOL, Associated Press, EA, Bare Necessities, Finish Line, Scripps Interactive and Western Union, among others. Breakouts will address a wide range of topics relevant to marketers, including: • Digital advertising • Mobile strategies • Response attribution • Data management • Behavioral targeting • Email to cross-channel evolution • Email creative optimization • Compliance and deliverability • Predictive analytics and modeling • Loyalty programs A highly anticipated event each summer for marketers, Experian Marketing Services’ Client Summit was recently recognized with a Stevie Award for Best Tradeshow/Conference at the American Business Awards. “I had an absolute blast at my first Summit,” said Courtney Bradley, Coordinator, Loyalty Marketing, Virgin Airlines. “Not only did we learn a great deal, but we had a fantastic time doing it! The keynote speakers were inspiring, the breakout sessions were insightful and The Cosmopolitan Las Vegas was a fantastic venue. Experian Marketing Services did an amazing job overall. I can't wait for next year!” Visit http://www.2014clientsummit.com today to learn more and to register. Space is limited and is on a first-come, first-served basis.

Earlier this week, it was reported that the Mississippi Attorney General filed a lawsuit against Experian. While not breaking news, it is important to provide context to the allegations. As the world’s largest credit bureau – and in managing more than 220 million files in the US alone – it has become commonplace to question credit reporting agencies. We are used to scrutiny of our practices – but sometimes the claims are just plain wrong.

Experian Marketing Services’ Client Summit and The Digital Marketer report recognized among more than 3,300 nominations nationwide Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, was presented with three bronze Stevie Awards at the 12th Annual American Business Awards in Chicago, Illinois, on Friday night, June 13, 2014. The American Business Awards is the nation’s premier business award program. All organizations — public and private, for-profit and nonprofit, large and small — operating in the United States are eligible to submit nominations. As a winner, Experian Marketing Services was recognized from more than 3,300 nominations that were submitted this year.