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Gone are the days when news of a data breach was shocking. Today they have become all too common an occurrence.  One of the most concerning issues around breaches is that many consumers' digital identities are based on a single email address or username/password.With stolen identity data in hand, criminals can submit fraudulent mortgages, credit card applications, even create fake credit cards, in the names of thousands of unsuspecting victims. Regardless of how the data is used, one thing is certain: breaches pose serious dangers to consumers, retailers and financial institutions. The need for customer-friendly fraud management is stronger than ever. A single layer of protection is simply ineffective as criminals are more efficient than ever in obtaining consumer identification details and compromising simple access credentials. While mobile technologies and the Internet itself have enabled consumers to have anytime access to their financial data, these advances are the very means by which criminals perpetrate fraud.  And customer-friendly technologies and policies continue to outpace the controls and risk management. What controls does your organization have in place to ensure that a fraudster in Malaysia isn't using a legitimate identity and an anonymous proxy to submit credit card applications? Or to alert when a long-standing offline banking relationship suddenly enrolls online? The days and weeks following a breach are a time of heightened risk. Even after a breach has occurred, the risk can be managed.  In “Know Your Enemy”, a fraud prevention focused break out session at Experian’s 2014 Vision conference (#vision2014), Ori Eisen @orieisen and Matt Ehrlich @ehrlichmatters cover current trends and practices for taking on the growing industrialization of fraud.  Together with a risk executive from a leading bank, the team discusses several themes and emerging tactics, including: the cost of single channel fraud prevention strategies, the necessity of a layered security strategy that includes device and identity intelligence, and true real time, point of contact risk-scoring. Vision 2014: Know Your Enemy – a financial institution’s best practices for preventing the latest fraud attacks from Experian Business Information Services

For small business owners, the bumpy ride continues.  Not that things aren't getting better; they are.  Or at least, when you take a step back from the monthly assessments of small business optimism, and observe the trend lines over the last couple of years.  But It’s the up and down, uneven nature of the monthly reporting that gives you this picture of a “she loves me, she loves me not” world small business owners must be living in.  At least life isn't boring. From a lenders perspective, it may not be quite so erratic.  The larger small businesses are providing good opportunities for lenders to provide new financing.  Demand is growing, and that is a good thing.  In addition, new forms of financing are growing in popularity.  Alternative lenders are providing direct financing to small business owners, and providing competition for more traditional banks.  Credit cards are being embraced more and more by small business owners, and provide some nice fringe benefits to owners.  Extending payments, rewards programs, and just plain old convenience are among the benefits small business owners can enjoy by paying their vendors with a credit card.  Not a bad way to go! The increased use of small business cards is just one example of a growing trend spawned during the economy’s comeback from the “great recession”.  Lenders have better tools available to them to grow their small business portfolios, and also to manage them better.   Recent advances in technology and data availability (dare I say “big data”) are providing lenders opportunities for more cost-effective targeting of risk and opportunity.  The ability to cross-sell consumer clients who may also be small business owners is a lower cost way to identify solid prospects for commercial products, as well as a way to potentially reward customer loyalty.  Benchmarking is another trend that has been shown to provide lenders a tremendous amount of insight into how different segments of customers behave, and help to inform strategic policy. 50 002 trends-in_commercial_card_and_small_business_lending from Experian Business Information Services

In the early 1970’s a brilliant engineer/inventor/music lover designed a credit card sized electronic music player.  Early prototypes and models of this small music player received the accolades of “the most radical music system ever” from the audio industry.  Many of you may think I am talking about Steve Jobs – well I am not.  This inventor however was distracted, did not pay attention to the business and saw the technology get away from him.  And that is why today, Jobs and Apple’s 1.75 billion iPods are a household name and Kane Kramer is not. So the question for you today is…are you keeping your eye on the technology, trends, and market place that will make your commercial lending efforts successful and sustainable? In a CEB TowerGroup survey, bank executives clearly called out that maximizing credit applications with quality growth is the top priority for 2014. To be successful in achieving that growth commercial bankers will be focused in 2014 and beyond on these five key areas: (1) Rationalizing infrastructure, (2) Optimizing sourcing, (3) Centralizing risk management, (4) Enhancing liquidity management, and (5) Implementing commercial loan management solutions.  To back that claim, in the 2013 Sales Readiness Assessment, CEB TowerGroup found that banks that are taking these steps to lead in technology changes were seeing an increase of 8% in their top performing relationship managers, and a 13% increase overall. And while growth is critical, we cannot take our eye off the existing portfolio.  Best practices suggest that to make the most impact in 2014, institutions should in the next 90 days to take steps to look at their individual loans, but with multiple factors, e.g. duration, convexity, and yield.  But even more important banks should aggregate these views to a portfolio level to make sure that can optimize returns overall. So while we see that in commercial lending the 3-year CAGR is now 10.5% and looking stronger, banks need to focus and not be distracted and capitalize on these opportunities.  Invest and stay focused on the future! Vision 2014: The new world of commercial lending from Experian Business Information Services Tweet this! Not focusing on #innovation & change can cost you. Kramer designed IXI in the 70's.  But #apple gained with 1.7 B #ipod sold. #vision2014 Click to Tweet This At @ExperianVision and Joanne Pollitt from CEB Tower Group talking about #change in cmcl #banking for 2014.  Are you ready?  @ExperianVision  Click to Tweet This What is your #banks top #commercial #banking #initiative for 2014?? How can @Experian_DA_GCP and @Experian_US help you  #succeedandproceed  Click to Tweet This  

4000! Consumers view over 4000 ads per day. As a result they are overwhelmed with information and opt not to see what could be waiting for them. The best way to grab the consumer’s attention and CLOSE the sale is to target them with content directly related to their interests. This is not an easy task, but Experian can help lenders stay above the noise and drive relevant traffic to their websites. We can turn a site visit into a credit qualified lead and ultimately a high-quality booked account – cutting through the “junk” that drags down your portfolio’s performance. Are you sure you have a truly optimized digital prospecting strategy?  Do you have the data to drive both the targeted advertising for increased site traffic and to customize the credit offers that empower the consumer to complete an application? Experian has the data assets to help you tailor the entire online experience for the least amount of online friction. For example, your advertisements can be as customized as creating a multi-channel cross-device experience based on your own marketing history or you can optimize your current online advertising strategy using additional data elements to get the most out of your marketing dollars. Use marketing and credit data to stay relevant and generate the highest quality traffic. The consumer has come to the store – you still need to close the sale!  Experian’s ability to leverage data once the consumer has reached the site is the new frontline for developing a relationship with your customers.  By bringing credit data to the beginning of the conversation, before they have decided to apply, you can learn from your customer and educate them on their best option.   You can’t deny wanting to help your customers find the right products for them but also increase your ROI, and continue to maintain your risk modeling. Come see what Experian can do for you!  Learn how our data-driven solutions can help you create a tailored digital consumer experience to build customer loyalty and drive new loan growth. Vision 2014: Customer acquisitions in a changing digital landscape from Experian Business Information Services Tweet this! 90% of our media interactions are screen-based.  #digitalmarketing #vision  Click to Tweet We spend over 4 hours a day on average in front of screens of increasingly diverse sizes?  #digitalmarketing #vision2014  Click to Tweet Consumers choosing online & #mobile channels to engage, creating challenge in authenticated cross-selling #digitalmarketing #vision2014  Click to Tweet Deliver the right message to the right consumer about the right product – optimize your # digital strategy #digitalmarketing #vision2014  Click to Tweet Experian is only bureau able to offer targeted digital advertising capabilities and robust credit decisioning tools #vision2014  Click to Tweet

The amount of data being generated nowadays is staggering. In fact, according to one source, more data has been produced in the past two years than ever before. Certainly Experian has made it our business to understand all of this data and how to harness it. I’ve recently had the opportunity to consider the impact of data in Formula 1 Racing, the most prestigious and high-tech racing series on the planet. Experian is a sponsor of Williams Martini Racing, which is one of the “big four” teams in the sport and has produced 16 Formula One World Championship titles. In F1, information is used to provide innovation and engineering expertise that creates the world’s fastest and most powerful cars. One the most fascinating elements of the F1 experience is to see what happens in the Williams Martini garage during a race. A team of master technicians watch several monitors and track an overwhelming amount of real-time data during the race – from minute details about the car, to changing weather conditions, to information about all the other race cars. Then these highly trained racing engineers instantaneously analyze the data and provide it to the pit crew and the driver in order to make the best possible decisions to win. There is a parallel to what we’re doing at Experian and our Information Services business. A team like Williams Martini Racing consistently puts a competitive car on the track year after year because of its ability to analyze technical data and improve its chances of winning. This is exactly what Experian does for our clients. We constantly push the envelope by developing innovative applications to capture the value hidden within data. For over 30 years, we have harnessed the power of Big Data for our clients. We gather data and utilize analytics to produce winning business insights. We enable our clients to drive revenue, increase profitability and gain greater competitive advantages. It might not be as glamorous as an F1 race in Monte Carlo, but at Experian, we share the same motivations as Williams Martini Race to use data correctly in order to deliver winning results. At the end of the day, F1 racing is about maximum performance. At the end of OUR day, Experian is about bringing value to consumers and maximum performance for businesses.