Margin test

As part of Advertising Age’s American Consumer Project, Matt Carmichael (Director of Information Projects at Advertising Age) recently reported on “How the U.S. Watches Cable.” The coverage, and supporting map/infographic, offer some revealing analysis around cable television viewership with relation to demographic segmentation, with the map providing a snapshot of viewership by County.  Experian Marketing Services contributed data and analysis. “The more advertisers know about the particular qualities of an audience, the better choices they can make about which programs to support and the creative to target them with,” says Carmichael.  Very true, which makes this report a great resource for marketing and sales teams.  As always, great content from Ad Age’s American Consumer Project. See the full coverage here. Do any of these findings surprise you? How about for your County? Share your thoughts in the comments section below. Photo: Shutterstock  

I opened a few of my daily newspapers this morning (yes, the print kind!), and pondered some seemingly conflicting messages. In the Wall Street Journal, I saw the headline “Economic Reports Fan Fears.” In the New York Times, the top business story read “In a Shift, Debt Levels are Falling,” noting that American consumers are reducing their debt. There is merit and editorial integrity in each story – no doubt. As someone who works in the financial services business, I understand that there may be different barometers and reports to gauge our collective perspective on the current economy. But, to the everyday consumer, it might be puzzling. We thought this might provide a good opportunity to remind people that, regardless of the various barometers and reports, one premise remains true: commit yourself to financial literacy. The average debt held by American consumers older than age 19 is more than $78,000. For the first time in U.S. history total student loan debt exceeds total U.S. credit card debt. Yet, most high school students graduate without having learned to balance a checking account. Young people entering the work force or going to college know how to dissect a frog, but they have never been introduced to critical life skill concepts like the power of compound interest, the cost of credit, or the importance of credit reports and credit scores in their daily lives. A basic understanding of these essential concepts empower everyone to make better decisions about money, leading to greater financial success. According to some, that in turn leads to reduced stress and even better overall health and greater general happiness.  To improve your financial literacy, visit www.LiveCreditSmart.com. Photo:  Shutterstock

Last month, the Network Advertising Initiative (NAI)—a coalition of more than 80 leading online marketing companies—released its 2011 annual report reviewing efforts in online advertising self-regulation. In the annual report, which is required by the NAI’s self-regulatory Code of Conduct for Online Behavioral Advertising (OBA), the NAI reviewed the practices of member companies with regards to the collection, use and disclosure of data for OBA purposes. The report identified a high level of compliance among member companies and concluded that industry self-regulatory guidelines have increased transparency and consumer understanding of OBA.  Visits to the NAI website increased by 200%, with nearly 8.5 million unique visits.  Of those visitors, approximately 840,000 used the NAI’s opt-out tool and nearly 2.5 million visitors went to the educational portion of the site. Photo: Shutterstock

The Death Master File (DMF) is a database operated by the Social Security Administration (SSA) that contains over 87 million records with information on persons who had Social Security numbers and whose deaths were reported to the SSA from 1962 to the present. The DMF is considered a public document under the Freedom of Information Act, and monthly and weekly updates of the file are made available through the Department of Commerce. Congress is considering legislation that would limit access to the DMF to only qualified entities.   For example, government agencies, credit reporting agencies, financial institutions and medical organizations use the DMF to verify death and prevent identity fraud. At a hearing before the House Social Security Subcommittee in early February, members of the panel heard from a variety of witnesses who said that more needs to be done to secure DMF records from misuse while also recognizing the importance of ensuring access for legitimate uses. Photo: Shutterstock

The Consumer Financial Protection Bureau (CFPB) has been busy hiring staff and building a regulatory agency from the ground up since July 21, 2011, when it assumed full rulemaking, enforcement and supervisory authority over 18 of the nation’s consumer protection laws that guide financial products and services, including the Fair Credit Reporting Act, the Equal Credit Opportunity Act, The Truth in Lending Act and the Fair Debt Collection Practices Act. In January, President Obama name Richard Cordray as the first director of the CFPB, which expanded the bureau’s authority to supervise nonbank lenders. Although the CFPB has a number of issues that it will focus on, there are several early steps that the Dodd-Frank Act requires the CFPB to take that will impact the information services industry in the near-term: Shorten and simplify consumer disclosure forms The CFPB has made it clear that one of its first actions will be to make the terms and conditions of financial products and services easier for consumers to understand and compare to other offers. The agency has developed model mortgage disclosure forms for consumers as part of its Know Before You Owe program, which aims to make financial disclosure forms shorter and simpler. In addition, the CFPB partnered with the Department of Education to develop a financial aid shopping sheet to assist students and their families. The bureau also released model credit card agreements that are shorter and easier for consumers to understand. The CFPB currently is reviewing comments on the proposed model forms and is likely to issue a final draft later this year. Define other “large market participants” In addition to specified nonbank lenders, the CFPB must define other “large market participants” involved in consumer financial markets. In February, the bureau issued a proposed rule that defined third-party debt collectors with more than $10 million in annual receipts and consumer reporting agencies with more than $7 million in annual receipts as larger market participants, making them susceptible to the bureau’s nonbank supervision program. Clarify how credit scores affect lender decisions Lenders are currently required to disclose the credit score that they used in all risk-based pricing notices and adverse action notices. The CFPB is expected to draft its own compliance rules, but in the meantime the FTC and Federal Reserve have jointly issued a rule that identifies the specific information that must be disclosed and provides model forms of notice. Review debt collection practices The CFPB now has the authority to enforce the Fair Debt Collection Practices Act and review current debt collector practices to determine whether their methods are abusive or unfair. Financial literacy Increasing consumer financial literacy will also be a chief priority for the Bureau. The Office of Consumer Education and Engagement was established to organize programs that help consumers understand the costs, risks and benefits of financial products. The office will be working with the private sector, nonprofit organizations and other government agencies to develop a variety of tools and approaches to address financial literacy. Specific groups of consumers also have been identified for additional resources. The office has developed programs focusing on older Americans, students and service members. Report on Credit Scores As required by the Dodd-Frank Act, the bureau has stated that it will review current practices relating to disclosures of consumer credit scores. Last summer, the CFPB released a preliminary report on differences between credit scores that consumer reporting agencies provide to consumers and those that are provided to lenders. The report provides background on the issue, including how scores are obtained and used. Since the first report, the bureau has conducted further research and analysis on the issue and is expected to issue a final report soon that will quantify the differences among scores and how the variations may impact consumers. Photo: Shutterstock