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Published: May 15, 2025 by Rathnathilaga.MelapavoorSankaran@experian.com

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Experian Continues Innovation During COVID-19 Pandemic with Global Hackathon to Further Aid in Recovery

At Experian, we’re dedicated to innovation and the COVID-19 pandemic has been an impetus for further innovation. Our driving force of successful innovation is our employees. We foster a culture of continuous innovation, from the way we work to the solutions we create.   Global Hackathon  As part of our effort to mitigate the impact of the pandemic, we’re launching Experian’s first-ever Global Hackathon. Taking place between June 1 and 5, we’ve invited all our employees to get involved and connect, share knowledge and find new ways to help our clients and consumers on the road to recovery from the COVID-19 pandemic.    Mitigating COVID-19 Crisis Through Our Innovations  In addition to the Global Hackathon, we’ve committed vast resources to develop innovative technologies and new sources of data and analytics to drive solutions that help people, businesses and society at large.   For example, to aid in the United States re-opening efforts, Experian has made available a free interactive U.S. map showing populations at-risk of being most susceptible to developing severe cases of COVID-19. The Experian COVID-19 Outlook and Response Evaluator (CORE) tool is intended to help guide healthcare organizations and government agencies as they plan for COVID-19 recovery in the months ahead. The map leverages de-identified data such as pre-existing conditions and social determinants of health to form a comprehensive picture that predicts possible pandemic impact on communities.   To help essential organizations during the pandemic, Experian also created At-Risk Audiences, which leverage our data assets to identify groups of individuals that are most likely to be impacted. These new privacy-compliant segments, offered free of charge, are designed to help these organizations find and communicate with at-risk populations, enabling them to deliver essential services as quickly as possible.  In the UK, we’re working side-by-side with the government. As part of this, we’re building models to help predict how this disease will spread in local populations and predict the effectiveness of various treatment therapies.      In Brazil, we’ve organized a coalition of universities, data companies and technology leaders to launch  Covid Radar with the purpose of working together to minimize the impacts generated by the COVID-19 pandemic and contribute to the recovery of Brazil’s economy. The Covid Radar integrates companies to the hospitals and communities that need donations of ventilators, personal protection equipment, or other supplies.  In addition to providing case monitoring and disease forecasting.   The COVID-19 crisis has forced innovation and change on a scale and pace we wouldn’t normally see. We remain relentlessly focused on helping vulnerable communities, strengthening the resilience of businesses, and playing an important role in helping consumers and the world economy get back to strength. As part of our global innovation program, we’re hosting a global hackathon to help our employees create new ways to help our clients and consumers on the road to recovery from the COVID-19 pandemic.  As one of the world’s most innovative companies, we’re doing everything at Experian we can to provide our unique insights back to key stakeholders so they can prioritize help those who need it most urgently.     

Jun 01,2020 by Editor

The Small Business Guide to Tackling Credit Amid COVID-19

Small businesses are the backbone of our nation’s economy, generating 44% of the nation’s overall revenue. When they take a hit, we all feel it. But as good neighbors – and frequent patrons – we can find a path toward keeping these small businesses on their feet and reopening their doors as soon as possible.    At Experian, our obligation is to fight for small businesses that have been impacted by COVID-19. Main Street America reported in April that “COVID-19 has had a devastating impact on small businesses’ revenue…Approximately 35.7 million Americans employed by small businesses are at risk of unemployment as result of the COVID-19 crisis.”   That is why we moved quickly to support the signing of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act), providing relief to Americans through expanded unemployment coverage and by distributing grants and loans to small businesses.   Acknowledging the unprecedented financial difficulties many are facing, lenders have established relief options for customers unable to make scheduled payments. In an effort to safeguard consumers against potential delinquency and protect credit, the CARES Act calls for creditors to adjust reporting systems for those taking advantage of these relief options.   Simply put, your small business’s credit score shouldn’t be your biggest concern these days, and the CARES Act works to ensure that.    We know there’s more work to be done to help small businesses navigate these challenging times. We’ve outlined the following steps to keep your business’s credit on track during the pandemic, taking advantage of resources and services we recently launched:  Call Your Lender: If a customer or small business is unable to pay a bill, the most critical action they can take is to call their lender and inquire about available assistance programs. If consumers are able to get an accommodation, they can stop a missed payment from negatively impacting their credit.  Business Resources Website: Experian has launched a website to help businesses prepare to manage increased attacks, push toward digital banking and understand regulatory changes as businesses find their footing in this evolving financial services landscape.     Credit Report Access for All: Experian is offering all consumers access to a free credit report, FICO score and credit monitoring through our CreditWorks product, which also provides access to Experian Boost, a financial tool that has helped more than 2 million consumers increase their credit score to date. This is in addition to the free weekly credit score we are offering in coordination with our peers through annualcrediteport.com.   COVID-19 U.S. Business Risk Index: Experian has launched a new service to help lenders and government organizations understand how to make lending options available to the business segments that need it most. This, in turn, directly helps small businesses gain access to capital they need. The public tool includes a risk simulator broken down by state to keep business owners updated on how COVID-19 is affecting specific industries in a particular region.  As a nation, we have learned many lessons from the 2008 financial crisis. One vital lesson that sticks with us at Experian is that we’re better at tackling challenges as a collective financial industry, with transparency and a lending hand. At Experian, we’re committed to helping small businesses land back on their feet, and we’ll be there when the backbone of our economy needs additional support down the road.   

May 27,2020 by

Experian Launches Sure Profile™ to Combat Synthetic Identity Fraud

To combat a growing threat that’s expected to drive $48 billion in annual online payment fraud losses by 20231,  Experian®  has announced the launch of Sure Profile™. Experian is the first company with an offering to combat synthetic identity fraud that is integrated into the credit profile with market-leading assurance. We are proud to be the first in our industry to actually put “skin-in-the-game” by sharing in fraud losses with our clients if the losses occur on assured profiles.  Experian’s new offering validates consumer identities, detects profiles that have an increased risk for synthetic identity fraud and helps cover losses resulting from synthetic identity fraud for assured profiles.   Leveraging the capabilities of the Experian Ascend Identity Platform™, Sure Profile utilizes Experian’s industry-leading data assets and data quality to drive advanced analytics that set a higher level of protection for lenders. Powered by newly developed machine learning and AI models, Sure Profile offers lenders a streamlined approach to define and detect synthetic identities early in the originations process.   Experian’s Sure Profile differentiates between real people and potentially risky applicants, so lenders can confidently increase application approvals with less risk.    We expect to authenticate most credit applications through Sure Profile. In the cases where the identity can’t be assured, the company will deliver additional fraud risk indicators, so that lenders can take the right next steps to verify the potential borrower’s identity and prevent fraud.  To date, detecting synthetic identities has been a significant challenge for lenders because there’s not an industry standard or a single definition that can be used to establish the legitimacy of an identity. In addition, understanding the financial impact of synthetics has been difficult for lenders as losses tied to synthetic identity fraud are typically categorized as defaults or “bad debt.” With Sure Profile, we are reinforcing our position as a leader by creating a standard set of criteria to define a synthetic identity.   Experian has always been a leader in combatting fraud, and with Sure Profile, we’re proud to deliver an industry-first fraud offering integrated into the credit profile that mitigates lender losses while protecting millions of consumers’ identities. Our investments in innovation, AI and machine learning and our data quality are enabling us to lead the way in identity protection and help protect consumers and lenders alike. 

May 26,2020 by

Experian to acquire majority stake in Arvato Financial Solutions Risk Management division

We are delighted to have announced our proposed acquisition of a 60% stake in Arvato Financial Solutions Risk Management division.   Bringing together Experian’s global data expertise with AFS Risk Management’s market and sector experience will create a uniquely innovative organisation that can offer the best of both companies to the Germany, Austria & Switzerland (DACH) region.   For us in Experian EMEA this is an incredibly exciting moment. Germany is Europe’s economic powerhouse and there is a huge opportunity to bring our Decisioning and Analytics expertise and products like Ascend Analytics on Demand to benefit existing and new clients of both organisations. Not only that, we have the privilege to work with a well-respected, established organisation like AFS Risk Management, with its deep focus on customer service, high-quality products, and solutions tailored for key industries like e-commerce, telecoms and insurance; and with the Bertelsman Group, one of Europe’s leading media groups.   Following completion, our intention is to make a new, joint entity, made up of the best of Experian and AFS Risk Management, delivering broad coverage and a strong product and innovation roadmap across the DACH region. Clients of both organisations will quickly be able to benefit from the strengths each partner brings – as we deliver the best new technologies into the region, enabling them to make better, faster decisions, and ultimately delivering greater access to finance for people across the region.     The acquisition now enters the EU’s standard competition review process. 

May 22,2020 by Editor

Helping Businesses Quickly Respond to Today’s Emerging Fraud Threats

As the COVID-19 pandemic continues to disrupt lives across the globe, fraudsters continue to take advantage of the vulnerable situation. The opportunistic nature of fraudsters means that times of crisis and pandemics open up additional breeding grounds for fraud and identity theft. Our latest CrossCore® release has never been more relevant for businesses than right now. Confidently recognizing consumers and safeguarding digital transactions is always a difficult balance – but now more critical than ever. With CrossCore, businesses can limit fraud losses and reduce unnecessary customer friction, at a time when safe and convenient access to financial services is essential.  This new version of CrossCore, our integrated digital identity and fraud risk platform, combines risk-based authentication, identity proofing, and fraud detection into a single, cloud-based platform. This means that businesses have the capabilities and technology they need to rapidly respond to an ever-changing environment. With flexible decisioning orchestration, advanced analytics, and pre-integrated identity and fraud services, businesses can make real-time risk decisions throughout the customer lifecycle. And they can do all of this through simple self-service.  We know there’s no silver bullet when it comes to fighting fraud, which is why we continue to develop our curated partner ecosystem. This gives companies access to all the technology and capabilities they need, in one place – whether it be Experian’s, our partners’, or their own. We combine this with advanced analytics and our own rich data assets plus a built-in strategy design and enhanced workflow giving fraud and compliance teams more control to adjust strategies based on evolving threats. This helps improve efficiency and reduce operational costs.   Updates to the new version include the ability for clients to submit dynamic API request payloads, apply progressive risk assessments, apply parallel logic, enable self-service workflow configurations, and provide an online business intelligence (BI) module to view transactional volume reports. These updates will give CrossCore users a simpler way to manage complex orchestration; faster more scalable performance; and key performance indicators in near real-time, all while enabling a personalized and seamless experience for their true customers.   More than 250 clients worldwide use CrossCore today, including capabilities from our third-party partners. To start leveraging best-in-class, pre-integrated identity and fraud services through simple self-service learn more about the Experian CrossCore platform.  

May 05,2020 by Editor

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It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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