Margin test

At Experian, we unlock the power of data to create opportunities for consumers, businesses and society. Every day, we help millions of people navigate key life moments, helping them to protect, manage and make the most of their data

  I’m a Regional Sales Strategy Director for Experian in France. While Experian provides grants for entrepreneurs, we are always looking for ways to support new businesses beyond financial support. I had discovered an avenue for employees to volunteer as coaches to train budding entrepreneurs, so I brought the opportunity to Experian’s attention. Eight colleagues and I ended up bringing together entrepreneurs from the Ainée Business Incubator and a charity supporting young entrepreneurs from low-income areas in Paris for a day-long workshop in our Experian Paris office. The workshop was focused on helping entrepreneurs build elevator pitches, digital marketing plans and data protection strategies. I was running the elevator pitch session when I met an entrepreneur named Jocelyne. She wanted to set up a business importing Jamaican fruit and vegetables to the top restaurants in Paris. During the session, I coached Jocelyne and her peers through the basics of an elevator pitch, giving them opportunities to practice together in pairs before presenting to the group. Jocelyne had never given a pitch before, but she did an amazing job. She decided to pretend she was pitching Alain Ducasse – one of the big three Michelin star chefs in Paris. She talked as though he was in the room, which brought her pitch to life. She made her business sound so tasty, I was hungry myself by the end. Jocelyne had been quiet at the start of the workshop, but after giving that pitch, you could see this fresh sense of confidence in her as a new light came into her eyes. By helping one entrepreneur in Paris nail her business pitch, I got to help inspire a small amount of confidence to help Jocelyne turn her business dream into a reality. It was amazing and touching to see that kind of transformation. Read more #ExperianStories from our colleagues around the world.  

Alternative data opens up doors to financial access for consumers – and Experian has been at the forefront of collecting, using and advocating for the use of alternative data for many years. This topic was explored and analyzed by the Consumer Financial Protection Bureau (CFPB) in a hearing today in Charleston, West Virginia.

Working in partnership with British charity, the National Literacy Trust, Experian has helped to analyze literacy levels across England. The study reveals that 86% of English parliamentary constituencies contain at least one area with serious literacy issues. By using our socio-demographic classification system, Mosaic, and harnessing The National Literacy Trust’s expertise, we have been able to create a literacy vulnerability score to measure the reading abilities of each region. The data illustrates the need to move away from nation-wide strategies to tackle literacy problems and move to more targeted local solutions. Although there are clear hot spots, the report found that literacy vulnerability is not restricted to regions with low income or social deprivation. The National Literacy Trust has shared the report with British Members of Parliament with an aim to help them better understand and respond to the specific literacy challenges in their constituency. Key highlights from the report: The constituency with the greatest literacy problems is Middlesbrough, closely followed by Barking in London Literacy issues are intensely localised Inner cities and their surrounding areas dominate the list of locations with a need for the greatest literacy support Continue to read more details from the report.  

During the National Football League’s biggest weekend, it’s often the commercials that take center stage. It’s every advertiser’s dream. The world as your audience. But how do advertisers capitalize on the opportunity and connect with viewers?