Margin test

Small Business Saturday is just around the corner, and as it approaches there are a growing number of advertising campaigns encouraging consumers to forego the big box retailers in favor of shopping local. As a supporter of my own neighborhood small businesses, I can appreciate the effort. After all, the success of small businesses is what really drives our economy forward. Not only do they provide employment opportunities for those in the community, but small businesses often bring a level of innovation and can stimulate growth. However, in the midst of the day-to-day activities, especially during the holiday season, small business owners often overlook a crucial component of their businesses – their business credit. While some small business owners may not realize it, a business’s credit profile can be as critical to its success as heavy foot traffic. At Experian, we’re committed to educating small business owners on the importance of business credit, as well as how they can make their business credit work for them. The actionable insights available through a small business’s credit profile can help position it for new growth opportunities. To help keep small business owners on track this holiday season, below are seven tips to help prevent these often overlooked aspects of business credit. Get your business credit profile into the best shape ever. A positive business credit profile can help your business grow. Lenders and suppliers often make lending decisions and determine interest rates based on the information within your business credit report. Access to financial capital at affordable rates enables small businesses to order inventory, pay employees or expand into new areas. Separate your business credit profile from your consumer credit profile. Building a separation between the two can help your business develop credibility that matters to banks, suppliers and other lenders, as well as protects your consumer credit should your business run into hard times or vice versa. Encourage your creditors and suppliers to report your payment history to commercial credit bureaus. Just because you have a business, do not assume you have a business credit report. Unless your creditors are reporting timely payments to commercial credit bureaus, a good track record will not impact your business credit profile. Pay bills on time! Sound payment practices are key to a solid business credit profile. Timely payments can demonstrate your ability to adhere to agreed-upon credit terms and show that your business is a low credit risk. Be consistent. Making timely payments for an extended period of time is healthy. Just as anything else, a longer track record indicates consistent behavior. The longer a positive commercial account is open, the more confidence a lender can when extending loan terms. Continually monitor your business credit report for accuracy. As small businesses grow and change over time, basic facts about the business can frequently change. It’s important to keep updated information and avoid unpleasant surprises, especially when applying for a loan. Consistent monitoring will also enable owners detect potential business fraud. Check the commercial credit reports of current and potential suppliers. Understanding a potential supplier’s credit history can help identify which businesses you want to do business with. For instance, you may gain insight whether or not a supplier can deliver materials to your business in a timely manner. Small business owners can also learn about the fundamentals of business credit and its impact on a business’s growth during an Experian hosted tweet chat on Thursday, Nov. 12 at 1:00pm Pacific time. You can follow the conversation using #BizSmallTalk. As the saying goes, “knowledge is power.” By gaining a deeper understanding of the ins and outs of business credit, and leveraging the insights from their business’s credit profile, small business owners will be able to open new doors and take their companies to new heights.  

The Millennial generation comprise approximately 80 million people – the largest in history. Thus, it is no surprise that every type or organization from financial to automotive to healthcare are seeking to better understand their mindset and habits. Experian also recently took a look at these post-Baby Boomers to learn more about their approach to personal finance conducting a national survey among more than 1,000 people ages 19-34. Interestingly, what the findings showed was that there is a strong dichotomy in many areas; we saw a disconnect between what Millennials know about personal finance (not a lot) vs. how they manage it with the latest tools and resources (on the cutting-edge). The survey respondents are quick to try new products and services but also lack loyalty and always look for the next best thing. They are also torn between feeling concerned about their finances, however are optimistic about their future financial outlook. When it comes to credit, there is a lack of awareness about how credit scores are created (67%) and 61 percent check their credit reports less than every three months. The main reason for not checking reports and scores was that it’s not necessary (35%/37%). Yet, 71 percent feel confident about their credit knowledge. View the survey report here: Experian Millennial Credit & Finance Survey Report Part I of II 

Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, has hired digital-marketing industry veteran Bridget Bidlack to lead the global product vision, evolution and innovation for the Experian Marketing Suite. Bidlack, who joins the company in the New York City office as vice president of global product management, will play a pivotal role in further unifying Experian’s industry-leading technology, data and services for digital advertising and cross-channel marketing within the Experian Marketing Suite. In this role, Bidlack will oversee a global team responsible for product planning, execution and training in more than 30 countries around the world. “Bridget’s background in building and bringing innovative digital-marketing products to market  and her depth of industry knowledge will be instrumental as we take the Experian Marketing Suite to the next level of cross-channel marketing technology,” said Matt Seeley, group president, Experian Marketing Services. “As a client-centric organization, Bridget’s marketing prowess will be critical in ensuring that Experian continues to deliver market-moving products that put the marketer’s needs at the center of our innovation road map.” Known for her industry savvy and insight, Bidlack was named in 2014 as one of Adweek’s “12 Stars of Ad Tech Who Are Building the Future of the Industry Right Now.” In 2015 she was recognized by the San Francisco Business Times as one of the “Most Influential Women in Bay Area Business.” Bidlack brings to the Experian team more than 15 years of experience transforming and scaling digital-marketing businesses. Most recently, she served as vice president, enterprise products, at Rocket Fuel, where she led product management for the company’s platform business and was instrumental in integrating the company’s people, processes and tools after the acquisition of data management company [x+1]. Bidlack served as senior vice president, product management, at [x+1], overseeing the Origin Digital Marketing Hub platform. Prior to [x+1], Bidlack held numerous leadership positions at Traffiq, Turn and Microsoft. She first cut her teeth in digital advertising and email marketing at Bluestreak, an industry pioneer in digital marketing and started her career at IBM in the Global Services division, supporting Fortune 500 clients using IBM’s Customer Relationship Management, call center and middleware products. “The collision of marketing tech and ad tech is revolutionizing the marketing experience for both marketers and consumers. We’re now able to move beyond the relevant ad and the personalized email to create exceptional brand experiences that transcend the channel,” said Bidlack. “The Experian Marketing Suite has all the right ingredients to bring that vision to life for marketers in a single platform: accurate, quality data at scale; linkage technology; best-in-class security; real-time targeting; campaign management; decisioning and more. I’m thrilled to work with the industry’s best and brightest at Experian to deliver market-moving, customer-first technology for our clients.” Bidlack holds a Master of Science in information systems science from Salve Regina University and a Bachelor of Business Administration in business computer information systems from Hofstra University. Follow Bidlack on Twitter at @BBidlack.

More than 2.5 billion gigabytes of data is generated every single day. By 2020, it’s estimated that 40 zettabytes of data will be created. The sheer amount of data available today is changing nearly every aspect of our business and personal lives. Big Data is also transforming the world of sports – from the way General Managers recruit and draft players, to how coaches set lineups and design plays and even how everyday fans watch and participate in professional sports. Today, every major professional sports team either has an analytics department or an analytics expert on staff. By 2021, the markets for sports analytics is expected to reach $4.7 billion. This year, nearly 57 million people in the United States and Canada will play fantasy sports. At Experian, we’re fascinated with this transformation of the sports industry, in large part, because we are immersed in Big Data. Similar to the use of analytics in sports, we are in the business of compiling, analyzing and transforming massive amounts of information into actionable insights. Every day, we are using Big Data for good – to streamline processes, mitigate risk, grow the economy and improve society. To explore the many parallels between Big Data in business and sports, we sat down with Diane Bloodworth, president and CEO of Competitive Sports Analysis (CSA) to find out more. Here’s what we learned: What's the mission of CSA? Competitive Sports Analysis turns today’s overwhelming amount of data into meaningful predictions and useful analytics. Essentially, we provide coaches, fans and fantasy sports players with meaningful information that helps them make decisions ranging from which players should be drafted to which quarterback to start in a fantasy roster. Our vision is simple – to put game-changing data in the hands of as many sports fans, decision makers and influencers as possible. What makes CSA different from other analytics tools and experts? CSA is the only sports analytics company with patented software that merges data from both objective and subjective sources. For college coaches, our scoutSMART app imports data from existing recruitment systems and tracks original data to help coaches make better and more-informed decisions in real-time. More importantly, it helps coaches consider “fit” when recruiting. They can customize skills based on their own system and schemes and the player’s specific position. For fans and fantasy players, scoutPRO cuts through the chatter of pundits, bloggers and sports analysts to take the guess work out of fantasy sports. scoutPRO calculates skill ratings and converts them into fantasy points to give GMs numerical measurements for real time decisions. In other words, CSA is different because we understand that data has to be useful. General Managers and coaches are still the decision makers, CSA is a tool to make those decisions easier. Risk Management is a key focus for us at Experian. This is also relevant in your business, especially with injury and risk management? How can analytics help with that aspect of sports? Just like data can be used to help recruit and draft the right players, it also has potential to maximize player performance by managing risk – helping to predict fatigue and prevent injury. We are exploring new ways to gather data points on athlete performance to help inform training, lend insight to the ideal game day lineups and better predict individual athlete performance during competition. Is sports learning from business or is business learning from sports when it comes to Big Data? There’s a sharing of knowledge both ways. Right now, the business world is slightly ahead of the sports world in terms of real analytics, primarily because businesses are profit-driven and that drive encourages innovation and creativity. But, because sports are universally loved and understood, they are also a good conduit for people – including business leaders – to explore analytics and the advantages that come with them. At Experian, we agree that the sports and business worlds have a lot of commonalities, and more importantly, a lot of knowledge to share. Like Competitive Sports Analysis, Experian is distilling huge amounts of information into actionable insights to drive efficiencies and improve results. We are both providing leaders with tools to manage risk and make decisions. And we both demonstrate that when used for good, Big Data has the power to deliver positive outcomes not only in sports or business, but across the economy and society. Don't miss our #DataTalk with Competitive Sports Analysis this Thursday, November 5 at 5 p.m. ET on Twitter.  

This Movember, participants can change the face of men’s health directly from their mobile device. Experian Marketing Services and The Movember Foundation, the global charity raising funds and awareness for men’s health, are kicking off a new mobile program for Movember 2015 participants. The mobile messaging program will give participants the option to receive reminders and updates from The Movember Foundation directly from their mobile device. Powered by the Experian Marketing Suite, The Foundation will be able to reward, encourage and inform participants with more immediacy and relevance across channels, including email and mobile. “Mobile messaging is a natural extension of our mission to start more conversations around men’s health and inspire people to get active,” said Mark Hedstrom, U.S. Country Director of the Movember Foundation. "In partnership with Experian, we’re mobilizing men’s health awareness and giving participants a more personal and immediate way to understand how their contributions are helping us to tackle some of the biggest health issues faced by men.” The announcement of The Foundation’s new mobile messaging program comes just days before the kickoff of the annual Movember campaign. Since 2003, The Movember Foundation has raised more than $650 million and funded more than 1,000 world-class programs in 21 countries. Every Movember, the hairiest month of the year, The Foundation challenges men to grow a moustache and women to support a moustache or to increase their activity and commit to MOVE, the foundation’s 30-day fitness challenge, all to help raise funds and awareness for men’s health. Men and women who choose to participate in Movember and then subscribe to the mobile messaging program can stay connected to the men’s health movement through special rewards, event information and innovative fundraising ideas delivered straight to their mobile device. “Mobile messaging done right isn’t just promotional. It’s an opportunity to drive meaningful, two-way communications between a brand and its audience, particularly for brands that can add value in a specific location or moment, such as Movember,” said Matt Seeley, group president, Experian Marketing Services. “Movember participants are more than customers; they are brand ambassadors for the men’s health movement and want to receive information and ideas when they need it most. We’re thrilled to contribute our expertise to help The Movember Foundation take those communications to the next level to make Movember a more personal and rewarding experience for those involved.” To sign up for the Movember campaign or for more information about mobile messaging, go to Movember.com to Grow, Give or MOVE.