Margins and Paddings Update

Does knowing where fraud takes place matter? That is the question we asked ahead of compiling data from 2015 to show where billing and shipping fraud attacks occur in the United States. The answer is Yes, it does matter. With more than 13 million fraud victims in 2015,[1] assessing where fraud occurs is an important layer of verification when performing real-time risk assessments for e-commerce. Experian analyzed millions of e-commerce transactions to identify fraud attack rates across the United States for both shipping and billing locations. You can view the map to see the attack rates for all states and download the top 100 ZIP Code rankings as well. Click here for the highlights and the findings.    

Experian Marketing Services, a recognized leader in data-driven marketing, was awarded the top position — in a field of nine email service providers (ESPs) — by The Relevancy Group for product innovation and client satisfaction. In its recently released report, The Relevancy Ring — The ESP Buyer’s Guide 2016, The Relevancy Group evaluated ESP companies according to the satisfaction of current clients and the company’s ability to meet marketers’ challenges and goals. The report cites Experian as the largest ESP and praises the Experian Marketing Suite for its omnichannel marketing capabilities, having the most native functionality of all vendors evaluated. The report states, “Marketers that seek a strategic partner to provide a blend of services, data and technology across complex campaigns should consider Experian Marketing Services.” For the third year in a row, Experian® stood out in terms of client service. The report continues, “Clients named many aspects as the best parts of their relationship with Experian Marketing Services. One liked the responsiveness and commitment of their account management team. Another said the tool was the best, and another cited data capabilities and execution. The one thing all clients mentioned they loved about Experian Marketing Services is the partnership they shared.” Included in the report are The Relevancy Ring Client Satisfaction Awards, representing client feedback related to vendor excellence across myriad categories. Experian Marketing Services received multiple awards in the categories of Value, Usability, Campaign Execution, Account Management, Production Services, Omnichannel Marketing and Integration Capabilities. “We’re thrilled with this top ranking and believe it’s a testament to the strength of our client partnerships and the talent of our people,” said Ashley Johnston, senior vice president, global marketing, Experian Marketing Services. “This recognition also highlights the breadth and first-rate capabilities of the Experian Marketing Suite and the unique benefits we provide to leading brands around the world.” The Experian Marketing Suite is a cloud-based marketing platform that brings together Experian’s customer recognition and linkage technology, consumer database, analytics and interactions-management technology. The platform also recently received top honors in five categories for the 2015 Email Marketing Awards presented by The Marketer Quarterly, as well as recognition by a leading industry firms for Digital Marketing Hubs. For more information, download a complimentary copy of The Relevancy Ring — The ESP Buyer’s Guide 2016.

This Forbes business story about how the Experian DataLabs was established illustrates the innovation and entrepreneurial spirit that is alive and well at Experian today. “We wanted to create a sandbox for experimenting with data, but the cost was prohibitive for our business unit,” said Eric Haller, Executive Vice President, Experian DataLabs. “So we insourced the build within our DataLab and got 40x the processing power for a lower price.” Read the full article here.