At A Glance
At a Glance When an unknown printer took a galley of type and scrambled it to make a type 2ince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release ince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the releaseince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the releaseince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the releaseince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release

Experian Marketing Services’ Client Summit and The Digital Marketer report recognized among more than 3,300 nominations nationwide Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, was presented with three bronze Stevie Awards at the 12th Annual American Business Awards in Chicago, Illinois, on Friday night, June 13, 2014. The American Business Awards is the nation’s premier business award program. All organizations — public and private, for-profit and nonprofit, large and small — operating in the United States are eligible to submit nominations. As a winner, Experian Marketing Services was recognized from more than 3,300 nominations that were submitted this year. “It’s an honor to be recognized, especially by this esteemed panel of business executives, for the value we create for our clients,” said Ashley Johnston, senior vice president of global marketing at Experian Marketing Services. “Our Stevie Award wins underscore our commitment to helping our clients create intelligent interactions with their customers, through our wide range of strategic marketing services and offerings.” Experian Marketing Services’ Client Summit and The Digital Marketer: Benchmark and Trend Report were both recognized with bronze Stevie Awards. • For the highly attended 2013 Client Summit, Experian Marketing Service developed a program that combined inspiration, education and networking around the theme of “Interactions.” The three-day event exposed more than 1,000 marketers from some of the world’s largest and most sophisticated brands to key strategies, recommendations and drivers for effective cross-channel marketing. The ultimate goal the Client Summit is to help marketers make meaningful connections with their customers at every point of interaction. • Created to help demystify today’s rapidly changing digital landscape for clients and the business community at large, the fifth edition of The Digital Marketer: Benchmark and Trend Report features extensive analysis, case studies, best practices and the results of a survey Experian conducted among several hundred marketers. Experian Marketing Services also received a bronze Stevie Award for Communications or PR Campaign/Program of the Year for an internal communications campaign that engaged global employees in a strategic business initiative. Nicknamed “the Stevies” for the Greek word for “crowned,” the trophies were presented to winners during a gala banquet on Friday, June 13, at the Fairmont Chicago Millennium Park Hotel. More than 400 nominees and their guests attended. The presentations will be broadcast by the BizTalk Radio Network this week on Tuesday and Friday nights, June 17 and June 20, respectively. Experian Marketing Services also is a finalist for the American Business Awards new product and technology awards event, scheduled to take place on Friday, Sept. 12, in San Francisco, California. “It’s an honor for us to recognize and celebrate such an outstanding class of organizations and individuals,” said Michael Gallagher, president and founder of the Stevie Awards. “The judges were especially discerning this year. All of this year’s Gold, Silver and Bronze Stevie winners should be proud that the judges recognized their achievements and their ability to express those achievements in a way that captured the judges’ hearts and imaginations.” Details about the American Business Awards and the lists of Stevie winners who were announced on June 13 are available at StevieAwards.com/ABA.

According to Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, abandoned cart emails have significantly higher revenue per email than promotional mailings. Featuring results from a new email remarketing best practices analysis, as part of its Q1 2014 Email Benchmark Report, Experian Marketing Services found that personalized abandoned cart emails that show the actual customer cart had 25 percent higher transaction rates than abandoned cart emails that just linked back to the brand’s Website. Further, personalized subject lines had 12 percent higher unique open rates than mailings without personalization. A complimentary download of the full report is available here: http://ex.pn/1l4VlrS. Additional findings from the email remarketing best practices analysis confirm: • Abandoned cart emails should be delivered in a three-part series. Brands that send second abandoned cart reminders had a 50 percent increase in abandoned cart revenue compared to just their first abandoned cart mailing. Those sending three mailings saw a 56 percent increase in revenue compared to just sending the initial abandoned cart email. • Test including an offer. Including an offer in the first abandoned cart mailing boosted transaction rates by 54 percent. The highest transaction rates for offers were for dollar-off offers (2.05 percent), followed by free shipping (1.87 percent) and percent off (1.15 percent) offers. “Mastering email remarketing through a series of personalized content can have a real and direct impact on a brand’s bottom line,” said Peter DeNunzio, general manager for cross-channel marketing at Experian Marketing Services. “We’re seeing that brands that are able to ‘test and learn’ their way to personalization are particularly successful as they embrace cross-channel programs. By understanding the impact of timing, creative messaging and personalization – and adopting a continuous improvement mindset – brands are incorporating cross-channel tactics more seamlessly in their remarketing strategies.” Industry performance analysis The Q1 2014 Email Benchmark Report details overall email marketing trends for the first quarter of 2014 as well as the key performance indicators (KPIs) that shaped the success of email programs over the past two years across seven major verticals: business products and services, catalogers, consumer products and services, media and entertainment, multichannel retailers, publishers, and travel. Total email volume increased by 15.6 percent in Q1 2014 compared to Q1 2013 but volume declined in Q1 as compared to the previous holiday quarter (Q4 2013). Additional findings from specific industries include: • Catalogers had the highest gain in volume as 100 percent of brands increased mailings in Q1 2014. • More than half of the multichannel retail brands had statistically significant year-over-year increases in total and unique open rates in Q1 2014. • Fifty percent of total email opens are occurring on mobile devices. However, this varies by vertical. While 63 percent of emails from multichannel retailers are opened on a mobile device, mobile opens account for only 22 percent of email opens for business products and services. Increasing bounce rates highlight deliverability and data quality challenges According to a recent Experian Data Quality study, 66 percent of companies have experienced email deliverability issues in the last 12 months. Similarly, the Q1 2014 Email Benchmark Report highlights a 14.3 percent year-over-year increase in email bounce rates, with large percentage increases across several of the industries. Compared to bounce rates for the past two years, 2014 Q1 business products and services rates were constant, while catalogers and multichannel retailers experienced much larger increases in bounce rates year-over-year. The dramatic increase in bounce rates is due to the new practices of Internet Service Providers who are now shutting down inactive accounts more frequently to keep their own performance healthy. “It is vital companies adopt more effective targeting, list cleaning and data quality practices to improve the deliverability of their emails and the health of their cross-channel marketing programs,” said DeNunzio. Experian Marketing Services’ Q1 2014 Email Benchmark Report is available to download: http://ex.pn/1l4VlrS.

World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing. Specifically, World Cup fans are 31 percent more likely than average to watch online video across multiple devices, with 64 percent of adult fans watching online video during a typical week, compared with 49 percent of all adults. This is according to Experian Marketing Services’ National Consumer Survey, a nationally representative, continuously fielded survey of approximately 25,000 U.S. adults, including both English and Spanish speakers. Experian Marketing Services also found that World Cup fans are: • 60 percent more likely to use their phone to keep up with sports • 65 percent more likely to stream video from a work computer • 20 percent more likely to multitask while watching TV • 37 percent more likely to use a digital tablet • 60 percent more likely to use sports apps on their phone during a typical week “Adult fans of the World Cup don’t need a TV to watch video,” said Bill Tancer, general manager, global research at Experian Marketing Services. “This is a digitally and technologically savvy audience that doesn’t care how they watch their favorite programs, just as long as they are able to watch them. Expect to see the 2014 World Cup broadcasted everywhere the fans are this year, whether that’s at their desk computer or during their morning commute.” According to Tancer, because World Cup fans are such heavy users of digital media while they watch TV, Experian Marketing Services will be analyzing key online and search trends throughout the 2014 games. The Experian Marketing Services’ 2014 World Cup Online Trends Dashboard will be updated every Monday from June 9 to July 13, 2014. The dashboard will reveal the most popular daily searches from World Cup fans, including top players, search terms driving traffic to FIFA.com and the most popular Websites for soccer updates. So far, data has shown that ESPN Soccernet.com is the leading Website for soccer updates and Cristiano Ronaldo is exponentially the most searched individual player. Experian Marketing Services’ live 2014 World Cup Online Trends Dashboard can be viewed here: http://ex.pn/1hBc46F “The World Cup is a unique event for viewers but also for marketers because it attracts a fully engaged, globally diverse audience that loves to shop and engage with brands for an entire month,” said Tancer. “Our analysis reveals that World Cup fans are 29 percent more likely to have a strong connection with branded goods and services placed in the context of TV shows. It’s not just that they are aware of and engaged with branded products; they also are more likely to buy those products. Interestingly, we found the opposite in our analysis of Olympics viewers.” What do these viewers like to buy? World Cup fans are frequent shoppers overall, but they have an affinity for upscale stores like Neiman Marcus, Lord & Taylor, Brooks Brothers, Nordstrom and Saks. They also shop at athletic stores like REI, Foot Locker, Modell’s and Nike and electronics stores like Apple.

Half of married couples in the U.S. say that credit scores were important to them when choosing a mate, according to the latest Experian Consumer Services survey comparing the relationship between marriage and credit. The study also showed that 95% of participants rate “financial responsibility” as important, with “physical attractiveness” and “career ambition” following at 86% and 77%, respectively. Even more surprising, married adults ranked financial compatibility high, even slightly higher than sex and intimacy. In fact, 73% of women and 60% of men stated that having a partner who is willing to communicate openly about personal finances and credit makes him/her more attractive. Check out what else married couples said about their relationship and finances in the complete summary of our survey results here: Love and Marriage… and Credit from Experian_US

According to new research from Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, mobile devices are playing an increasingly important role in how users make purchases across all categories. While purchases using a computer or digital tablet still reign supreme, transactions via mobile phones are on the rise, and marketers are poised to take advantage of this trend. The adoption of mobile marketing increased 17 percent in 2013, while 71 percent of marketers currently are engaging consumers in the mobile channel. This trend, among others, is highlighted in Experian Marketing Services’ recently released 2014 Digital Marketer: Benchmark and Trend Report. The report is an annual go-to resource for marketers looking for key industry benchmarks, insights, technology trends and consumer data. “Using a mobile device as a shopping tool is one thing; using it to make a purchase is another,” said Bill Tancer, general manager of global research, Experian Marketing Services. “One industry in particular that marketers recently have taken advantage of is food. Consumers are increasingly moving from researching on their mobile devices to actually making food purchases on-the-go, including grocery home delivery and even onsite point-of-purchase, where available.” Mobile food purchase trends When it comes to food purchases, affluents are 12 percent more likely to purchase food products through their mobile phone, 29 percent more likely to purchase through their tablet and 30 percent more likely to purchase through their personal computer. Affluent consumers also are more likely to visit the Websites of popular family restaurants, as well as the leading reservations site, OpenTable.com. As of April 2014, the top five food Websites visited by affluents were: Charitable giving Among device owners, purchase rates consistently are higher on tablets and computers than on smartphones due to the larger screen. However, the one exception is charitable giving. Affluents are just as likely to have made a charitable donation from their smartphone as they are to have made one from their tablet, and contributions made from a computer are only marginally higher than those on tablets and phones. Charitable organizations have made donating as easy as sending a text, which is likely why charitable donations is the only category with mobile purchase rates as high as those from a tablet. “Marketers can take a page from the charitable sector’s playbook and streamline their own purchase process. This might include allowing repeat customers to conduct transactions using financial information on file, using mobile-optimized design for collecting payment information or other innovative approaches that allow the would-be customer to transact from anywhere,” added Tancer. Mobile travel purchase trends One category favored by affluent consumers is mobile travel purchases. Affluents are 16 percent more likely than average to book travel from a mobile phone, 42 percent more likely to book from a tablet and 31 percent more likely to book their travel through their personal computer. “The data highlighted in our Digital Marketer Report reveals that a demographic such as affluents, who are prime for booking travel, is only booking travel at marginally higher levels than average via mobile. This means that travel marketers can benefit from focusing efforts on streamlining the mobile booking process,” said Tancer. Overall, the report highlights how marketers can take advantage of this data to more successfully target and engage with their customers. The percentage of mobile phone owners who say they are interested in receiving advertising on their mobile phone has risen by 45 percent since 2010. Nearly one in 10 mobile phone owners today say that they are likely to buy products that they see advertised on their phones, up from 6 percent in 2010. The 2014 Digital Marketer: Benchmark and Trend Report is available via a free download at http://ex.pn/PpijOx.

Experian® is pleased to announce its partnership with Clear Channel and the premiere of its iHeart Radio show, Credit & Finance Talk with Experian, which is already gaining lots of listeners. Credit & Finance Talk with Experian The show covers topics like “Getting Rid of a Bad Score” and “Items on Your Credit Report” to educate listeners on the importance of credit in their everyday lives. Listeners are invited to check back every week for new episodes of Credit 101, where you can get the inside scoop on how to live credit-confident. Premiere Endorsements The next time you listen to a Clear Channel radio station, you might just hear your favorite radio personality chatting about Experian Credit TrackerSM. Our partnership features premiere radio personality endorsements from Ryan Seacrest, Delilah, Jay Mohr, Steve Gorman and John Boy & Billy. Exclusive iHeart Radio Theatre Along with radio, Experian has the incredible opportunity to sponsor entertainment at the iHeart radio theatre and had the opportunity to already share the experience with fans of Coldplay, Young the Giant, and Rascal Flatts. We are excited to partner with Clear Channel to help bring credit education to consumers nationwide. Be sure to check back for more exciting episodes of Credit 101, engaging interviews, credit information and more. You can also find answers to common credit questions here on Experian.com.

The first 24 hours of a Data Breach Response are the most critical and we have the most important seven steps to insure that your organization does not go off track. A data breach of personal identity information or protected healthcare information is a breach of trust. Employees, patients, consumers or even partners are put at risk if their information is disclosed during a security incident. In this session Experian’s data breach experts walked attendees through the first steps in the response process that will insure businesses do not run into trouble with the affected parties, the media and regulators. We included specific examples of what to do and how to be successful in your response. We touched on the key things to avoid, tapping over 10 years of experience and nearly 13,000 incidents serviced. For more information, visit www.experian.com/24hourchecklist. Vision 2014: The First 24 Hours of a Breach from Experian Business Information Services

The Small Business Credit Share is a “give-to-get” data consortium in which members provide more detailed data about the performance of the accounts in their portfolios. In exchange for expanded contribution, members get exclusive access to enriched information that is deeper in content than what is available to standard Experian clients or through competitive credit share programs. They benefit from the more comprehensive reports, business credit scores, attributes, and reporting that are available. The Small Business Credit Share is open to all credit granting institutions, including financial institutions, companies that issue trade credit, telcos, utilities and others. The tradeline performance reporting from this broad swath of B2B companies helps drive the effectiveness of the products that are available to members. The Small Business Credit Share has firm qualification standards to insure consistent information and regular reporting guidelines are followed, to help protect the interests of all members. In the past two-plus years, there has been good growth in the member base of the Small Business Credit Share. While attracting new members from a variety of industries, there also continues to be growing interest from financial institutions who presently report to other data consortia about becoming Small Business Credit Share members. Experian is working with them to highlight the advantages of reporting to multiple reporting agencies. In addition to increasing the likelihood that their interests will be protected if their customer’s obligations are more widely reported, they also give themselves more flexibility to manage the expense side of their operations. And when (not ‘if’) regulatory bodies shift their focus to the small business arena, some lenders are envisioning that broader reporting could become the rule. For example, the SBA is requiring that all SBA-backed loans be reported to commercial bureaus; whether that means to all commercial bureaus or to simply at least one is unclear. But the SBA’s rationale is clear: they want credit histories established for these companies so that SBA-backing should not be needed in the future. There are some exciting new products in development for Small Business Credit Share participants. The first of these is the upcoming release of an additional set of attributes which have been developed based on consumer experience and which will add considerable insight for credit risk managers. To assess their information value, these attributes were overlaid into a proof-of-concept score. The resultant model showed a 22% lift in KS and a 29% increase the percent of ‘bads’ pushed into the bottom 10% of the score range. There is also an ongoing development effort to replace the current Small Business Credit Share acquisition score. The new score will clearly benefit from the availability of the new attributes, but will also benefit from being developed on a population booked over a 2-year span from a much more recent time period (Nov 2010 to Oct 2012). The new score will be a blended model, with a ‘commercial-only’ option for clients that do not want to consider any consumer data within the score. The model will also use bureau-leveled consumer attributes, which will allow the model to work not only with Experian consumer data, but with consumer data from Equifax and Trans Union as well. Vision 2014: A Current Look at Commercial Credit Consortium Data from Experian Business Information Services

Did you know that this week is National Small Business Week? It is a time dedicated entirely to acknowledging the positive impact small businesses have on our economy. So let’s take a moment to recognize the contributions that millions of entrepreneurs and small business owners have made to our local communities. Whether it’s creating jobs or providing our favorite products and services at convenient locations, here’s to Small Business – they are truly the backbone of our nation’s economy. So during National Small Business Week, we at Experian will be participating in several activities that help small businesses understand their credit and make better decisions that will enable them to achieve and maintain success. Below are some of this week’s activities as well as some resources available to small business owners everyday: EVENTS: Wednesday, May 14 • 12 p.m. eastern – We will present a free webinar with the National Federation of Independent Business, and explore some of the misunderstandings of business credit, provide advice on how to build business credit and explain how a positive credit profile can help your business grow • 3 p.m. Eastern – We will continue the discussion on business credit, as we host a tweet chat (#CreditChat) with several small business experts. You’ll be able to ask questions and read best practices on how you can make business credit work for you. RESOURCES: • For access to tools and resources to help your business grow, visit www.experian.com/small-business • To better understand and learn the benefits managing your business credit, visit www.businesscreditfacts.com • For instant access to business credit report and scores, visit www.smartbusinessreports.com At Experian, we understand that en route to bringing communities our favorite barbers, ice cream stores, book shops, etc., small businesses owners experience challenges along the way. Whether it’s obtaining the necessary capital to make payroll or order more inventory, these challenges can seem a bit overwhelming and intimidating, especially when trying to manage the day to day operations of the business. This is why Experian helps entrepreneurs and small business owners by providing the right tools, resources and expert advice to help grow their businesses and keep our economy strong!

Experian’ s Vision Conference in Dallas wrapped up today with the last round up breakout sessions and a keynote address from Texas legend Roger Staubach, Heisman Trophy winner, Super Bowl MVP and Executive Chairman of Jones Lang LaSalle Americas. To all our Vision 2014 Conference attendees, thank you so much for coming this year and we look forward to seeing you all again next year.  

Vision 2014: The State of U.S. Business Credit from Experian Business Information Services Experian’s Business Information Services and Moody’s Analytics have been reporting on the health of small business credit on a quarterly basis since 2010, publishing the Small Business Credit Index report. In this joint session moderated by Brian Ward, Senior Director – Integrated Marketing, Joel Pruis, Senior Business Consultant from Experian’s Global Consulting Practice and Moody’s Analytics Senior Director Cristian deRitis offered an in-depth analysis of business credit health across the United States. Cristian deRitis kicked the small business credit session into gear by taking the audience through an economic outlook, starting by reviewing of the economic progress started in part by austerity measures following the Great Recession. Joel Pruis continued the discussion with the “West vs. the Rest” small business credit conditions in the US adding national industry performance in various key metrics and resulting small business application volume trends. Experian’s Business Information Services unveiled a new interactive Business Information Map which provides key insights on business credit health by state and metropolitan statistical areas (MSA). The map enables users to get a visual representation of how states and MSA’s are performing in four key business credit health categories, including risk score, number of days businesses pay their bills past due, delinquency rates and bankruptcy rates. The map includes the most recent quarter’s performance, year-over-year comparison and industry-level analysis. Tweet This! [VIEW NOW] New interactive map on business trends in the US #vision2014 http://bit.ly/visionibim Click to Tweet Want to know the health of US businesses? View the new Business Information Map #vision2014 http://bit.ly/visionibim Click to Tweet Check out Experian's Business Information Map for great #smallbiz credit stats #vision2014 http://bit.ly/visionibim Click to Tweet I Heart Maps – especially #business #information maps #vision2014 http://bit.ly/visionibim Click to Tweet Business delinquency in the West shows signs of a comeback! Compare YOY in our interactive map #vision2014 http://bit.ly/visionibim Click to Tweet Analyze regional #smallbusiness #credit health with Experian's #business information map #vision2014 http://bit.ly/visionibim Click to Tweet Learn more about Experian’s Business Information Map by going to: www.experian.com/ibim  

Day two of Experian’s 33rd annual Vision 2014 Conference in Dallas included a full morning of education on topics related to the economy and the industry. Chief investment strategist at Wells Capital Management, Dr. James Paulsen kicked off today’s events delivering a powerful keynote address on the economic and financial outlook for the U.S. Following Dr. Paulsen’s remarks, conference attendees headed into the day’s breakout sessions, including an update on the U.S. auto industry from Experian Automotive. According to Melinda Zabritski from Experian, in Q4 2014 U.S. auto loan balances grew to their highest level on record, $799 billion with new leases also expanding to a high of 28.84 percent. Another interesting topic covered today was a deep dive analysis on millennial borrowers, an important audience for lenders as they consider growth opportunity in the market. Experian’s analysis shows that this digitally-savvy population has different needs for loan products, communication and most importantly, credit education. We will be back with another update from Vision, and remember to follow our updates from the show on Twitter or read the announcements on our Vision page on LinkedIn. And check out some favorite tweets from today's conference.











