Experian Automotive today announced that loans to customers in the nonprime, subprime and deep-subprime risk tiers accounted for more than one in four new vehicle loans in Q2 2012. With 25.41 percent of all new vehicle loans to customers in the nonprime, subprime and deep subprime risk tiers, loans to credit-challenged customers were up 14 percent compared to Q2 2011. In addition, new vehicle loans to credit-challenged customers now are higher than they were in Q2 2007 (24.96 percent) and Q2 2008 (24.49 percent) just prior to the financial market crisis. However, the Q2 analysis also shows that lenders are still taking a cautious approach, keeping loan-to-value (LTV) ratios (the amount of money paid over the life of a loan versus the purchase price of the vehicle) lower than they were a year ago. For new vehicles, the average LTV ratio was 109.55 percent in Q2 2012, compared to 115.65 percent in Q2 2011. “Despite the rise in subprime loans overall, there is still a strong sense of managing risk,” said Melinda Zabritski, director of automotive credit for Experian Automotive. “Because the overall lending environment has improved, lenders are making loans available to a wider range of customers. This is good for manufacturers and dealers, as it allows them to sell more vehicles. However, the lower loan-to-value ratios show that lenders are not willing to throw caution to the winds.” Additionally, the Q2 report showed that the average customer credit score for new vehicle loans dropped nine points, from 762 in Q2 2011 to 753 in Q2 2012. For used vehicle loans, the average customer credit score also dropped nine points from 671 in Q2 2011 to 662 in Q2 2012. The average amount financed for a new vehicle increased $474, from $25,240 in Q2 2011 to $25,714 in Q2 2012. The average amount financed for a used vehicle jumped $370 from $17,063 in Q2 2011 to $17,433 in Q2 2012. The average monthly payment for both new and used vehicles was relatively flat, with new vehicles rising by $2, from $450 in Q2 2011 to $452 in Q2 2012. For used vehicles, monthly payments jumped $4, from $347 in Q2 2011 to $351 in Q2 2012. Complete findings from the State of the Automotive Finance Market Q2 2012 credit trends analysis will be presented in a Webinar at 11 a.m. Pacific/1 p.m. Central/2 p.m. Eastern on Sept. 6. If you would like to register for the event, visit www.ExperianAutomotive.com. Experian Automotive’s quarterly credit trend analysis features market reporting data and analysis from its AutoCount® Risk Report, which analyzes automotive lending markets based on a uniform measurement of credit quality that segments markets by geography, credit score and vehicle registrations, among other factors. It also incorporates data from the Experian–Oliver Wyman Market Intelligence Reports, which provide topical, quarterly analysis; peer benchmarking options; and commentary on key issues facing the financial services industry. >> Subscribe to the Experian Blog by Email Photo: Shutterstock
Experian Marketing Services showed that email volume has increased 10 percent in Q2 2012 versus Q2 2011 according to the Experian® CheetahMail® 2012 Q2 email benchmark report. Experian CheetahMail also found that total open rates increased 1.5 percent in Q2 2012 versus Q2 2011. Analyzing the email volume among different industries shows that Travel and Consumer Products and Services emails reported the largest increases, with 41 percent and 19 percent, respectively. Media and Entertainment emails also reported a double-digit increase (17 percent) in Q2 2012 versus Q2 2011.There was only a 2 percent change in All Industry email volume from Q1 to Q2 in 2012, as all verticals except Travel had less growth from Q1 to Q2 in 2012 than they had for the same time in 2011. “For Q2 2012, overall email volume increased 10 percent while open rates were slightly above the 2011 Q2 rates, as more than 55 percent of brands had statistically significant increases in open rates for Q2 2012,” said Regina Gray, vice president of strategic services, Experian CheetahMail. “While click rates continued to show a year-over-year decline, there is some evidence that the rates are stabilizing. Email is still the most effective channel to connect with customers as we’ve seen a growing trend of brands utilizing social capabilities to acquire and engage consumers and fans across these new media channels.” The Email and Social Media Connection The Q2 benchmark report analyzed the Q2 2012 mailings that had a reference to a social media site in the mailing name or subject line of the email – such as Facebook, Twitter, and Pinterest – and then were compared to the performance of all other mailings from the same clients for the same time period found that: 70 percent growth in brands sending ‘Like us’, ‘Follow us’ or ‘Pin us’ email campaigns. Pinterest ‘Pin us’ mailings are generating unique click rates that are almost 25 percent higher than other mailings. Unique open rates for Twitter ‘Follow us’ mailings are 9.5 percent higher than those for their other mailings, but unique click rates are virtually identical to all of their other mailings. Coupons had over 50 percent higher click rates and double the revenue per email than campaigns without offers. Experian CheetahMail’s Q2 2012 Quarterly Benchmark Study is available to download.
While the runways boast couture and fashions that you rarely see walking down the street, some of the top cities in the U.S. are keeping comfortable in their sweats. For the second year in a row, the nation’s top per capita consumer of sweats is Philadelphia, PA while New York was seventh, Los Angeles ranked eighth, and Chicago was twentieth. The top 10 cities for sweats consumption: Philadelphia, PA Hartford, CT Pittsburgh, PA Lafayette, LA Laredo, TX Boston, MA New York, NY Los Angeles, CA Victoria, TX Scranton, PA Perhaps these purchases are travel-related. Spirit Airlines passengers are the biggest buyers of sweats, followed by Jet Blue, Continental and US Air. Foreign airlines have really high sweat purchase numbers too – especially Asian carriers. On the flip side, Southwest Airlines passengers buy the fewest number of sweat apparel items. Source: Experian Marketing Services Simmons Photo: Shutterstock
According to a new study by Experian Marketing Services, niche social networks significantly increased their market share of all visits to social sites, with Instagram and Pinterest leading the pack. The following graph illustrates the global growth between July 2011 and July 2012, based on share of visits to all sites by country: Other niche social networks that have experienced significant gain include Stock Twits in the US, Redidt in Australia, and FanPop in the UK. According to Bill Tancer, head of Global Research at Experian Marketing Services, the growth of Instagram and Pinterest over the past year has been successful because they haven’t tried to be ‘another Facebook.’ Both networks are image based – something people love and relate to better than just words. For retail brands, sites like Pinterest present a great opportunity to promote products in a compelling and organized way to a wide group of people, globally. Deeper functionally, combined with a lower technical barrier to entry, will result in new leaders in social media being created, accepted and used within a matter of days – compared to the rate of adoption happening now over the course of weeks and months. Also included in the study for July 2011 to July 2012: What social networks do you use most frequently? Do the results of this study surprise you at all? Feel free to share your thoughts with our readers in the comments section below.
Experian Marketing Services is hosting its annual Digital Summit (today through Friday) at the Venetian Hotel in Las Vegas. This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do. Attendees are learning from marketing experts about the latest trends in digital marketing across email, mobile, social, search and display. In addition, content from the event delves deep into understanding the new American consumer and the latest in cross-channel marketing. Here are a few highlights from today’s Digital Summit main stage and breakout sessions: And here are some of our favorite tweets: Learn more about the 2012 Digital Summit and follow along on twitter #CMSummit and view photos on our Pinterest board. View this blog tomorrow for updates.
Experian®, the leading global information services company, today announced that its Precise ID platform has achieved Federal Identity Credential Access Management (FICAM) recognition at Assurance Level 3 for identity proofing. "Experian has become the leading identity proofing provider in the public sector," said Kerry Williams, group president, Experian Credit Services and Decision Analytics. "Our recent wins with large government agencies, our joint offering with Symantec and now our FICAM Recognition at Assurance Level 3 prove we are clearly moving ahead of the competition when it comes to granting online access to services while simultaneously protecting individual users' identities and therefore safeguarding agency and constituent data." Experian's Precise ID platform was recognized for identity proofing at Assurance Level 3, under the Kantara Initiative's Identity Assurance Framework, one of the FICAM's Trusted Framework providers. As part of the process, a Kantara-Accredited Assessor determined that Experian's Precise ID solution conformed to the Identity Assurance Framework's Service Assessment Criteria, which enable a relying party to trust the identity and security assurances from an identity or credential service provider. This level of service component approval meets the identity proofing requirements established by the U.S. federal government's General Services Administration (GSA) that were published by the Office of Management and Budget and requires agencies to establish certain security criteria for remote authentication. In addition to The National Institute of Standards and Technology (NIST) Special Publication 800-63 guidelines that recommend the technical safeguards, the Drug Enforcement Administration mandated that doctors who issue prescriptions online (e-prescriptions) must conform to applicable NIST guidelines. The service component approval is also in line with the White House's identity-management initiative to make online transactions more trustworthy. This effort — known as the National Strategy for Trusted Identities in Cyberspace — is aimed at creating an Internet-identity ecosystem that uses interoperable technology standards and policies to authenticate not only consumers, but also organizations and IT infrastructure. "Experian is one of the leaders in identity proofing," said Deborah Gallagher, director, identity assurance and trusted access division, GSA. "We are encouraged to see the U.S. government's vision take shape through the private sector, as we advance our strategy to develop a trusted Internet framework that would better protect users through strong identity programs." Experian's Precise ID platform is being used by the Social Security Administration, Centers for Medicare & Medicaid Services and DrFirst. "We are pleased to work with Experian as a Kantara member and industry leader to build the verified Trust layer in Identity Services via a scalable component approach, which allows for innovation and industry partnerships that enable more trusted services, interoperability and efficiency for public and enterprise sector identity management solutions," said Joni Brennan, executive director, Kantara Initiative.
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Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.