This blog is written by Matt Dunn, GTM Managing Director at Experian. The Women in Sales Awards recognises the exemplary efforts of individuals in sales teams across Europe. Open by nomination only, the awards celebrate the achievement of women who go above and beyond in their career. It aims to promote the needs for greater gender diversity in sales and executive leadership teams across the corporate landscape. We place significant emphasis on helping and supporting women to reach senior roles, and I’m delighted that seven colleagues – Laura Webster, Kathryn O’Brien, Liz Clarke, Ivelina Mihaleva, Bally Ubhi, Clare Brown and Caroline McCrystal – were nominated as finalists at the awards. Even better, Caroline was named as the overall winner in the ‘2019 Best Woman in Inside Sales’ category. Not only that, Caroline was also the winner of the ‘Most Distinguished Saleswoman of the Year’ award too. In total, there were more than 1,000 nominations from companies in 22 countries, which goes to show what a remarkable and fantastic achievement to be recognised in such a way. We’re extremely proud of all their efforts this year and I’m sure you’ll join me in congratulating all of the nominees and Caroline on their outstanding success.
For many of us, the holidays are an exciting time filled with family, friends and a flurry of gift giving and receiving. Unfortunately, this time of year can also put a strain on finances and your financial health. In fact, we see many people start a new holiday season while they’re still working to pay off debt from the year before. Each year, our holiday spending survey takes a look at how people are feeling about holiday spending, how much they plan to spend and their financial goals for the new year. We found shoppers plan to spend 75% more this year on holiday spending than in 2018 with an average of $1,649, and 63% agree holiday expenses affect their finances negatively. We also found 38% of the people we spoke to are feeling stressed as the holiday season approaches. Getting a spending game plan in order now can help protect your financial health and keep your holidays merry and bright. Here are three ways to stay financially fit this holiday season and beyond: Create your holiday spending plan. Setting a budget is an important first step to ensure you’re not spending more than you can afford, but your holiday spending plan should include more than that. Think about who you need to shop for, where you’re going to shop and when you’re going to shop. Our survey showed the lure of a good deal can be hard for some to resist. In fact, one in five Americans said they would risk becoming a victim of identity theft for a good deal. Having a plan in place can help you avoid risky spending behavior while scrambling for last minute gifts. So, make that list and check it twice. Use credit as a financial tool. All year and especially around the holidays, I like to remind people that credit can be a financial tool, while debt is a financial problem. We know that about 44% of people plan to use credit to pay for gifts, and it’s important to do so responsibly. After all, the bills always arrive in January. If you’re going to use credit to pay for gifts, make sure you have a plan for paying your balances off to avoid missing payments and increasing your utilization rate – two critical factors that can have a negative impact on credit scores. Additionally, we found one in four shoppers plan to open a new credit card this season. Opening one or two cards to take advantage of in-store discounts or cash back offers can be a useful way to save money during the holidays, but don’t overdo it. If you take advantage of too many rewards offers, you may find you’ve saved yourself right into debt. Prepare your credit for holiday shopping and the new year. Getting your credit ready for the holiday season and the new year should be part of your holiday spending plan. That way, if you do plan to apply for new credit this shopping season or in 2020, your credit is ready to work for you. Get a copy of your credit report to ensure there are no surprises and catch up an any missed or late payments. This is also the first holiday season you can use free tools like Experian Boost to improve your credit scores if you’re paying your telecom and utility payments on time. We see scores improve for two out of three users with an average boost of more than 10 points. If you have a limited credit history or a thin credit file, you may see an even bigger boost to your credit score. We know almost have of those we spoke to for our survey will try to improve their credit score before the start of the new decade and Experian Boost is proving to be a valuable tool for consumers looking to do just that. There's often the temptation to overspend, but the best gift you can give yourself is being financially smart. My hope is these tips can help boost your holiday cheer while preparing you for a financially healthy new year. Happy holidays.
Technology revolutionizes the way businesses operate, but implementing change within a company is often challenging and company-wide support is vital to successfully undergoing a transformation. At Experian, we’re using technology and innovation to modernize an industry, and satisfy the real-time data demands of consumers and businesses. The success of this transformation is one of the reasons why we’re proud that our Global CIO, Barry Libenson, has been named the CIO of the Year. The 2019 Dive Awards recognize the industry’s top disruptors and innovators. These executives, companies, trends, and breakthroughs are transforming the industry. Winners were chosen by the editors of CIO Dive based on thorough and independent research, reporting, and analysis. Other award winners include Google Cloud and VMware. In 2015, Experian began the daunting task of moving from a traditional computing architecture to the cloud. Specifically, we put in motion a cloud strategy centered on flexibility and the ability to operate in any cloud. Such transformations often start by centralizing data and implementing new processes that minimize overhead and speed time to market, like cloud and mobile computing. This is a monumental job with our massive digital infrastructure and significant global reach, but it enables us to provide customers with real-time access to data. To do this we pioneered the use of Hadoop to store massive quantities of data for consumer credit scoring. Today, we maintain Ascend, a platform of 250 million redacted consumer records that enables our clients do real time queries on consumer credit data rather than batch processing. This has worked to digitally transform Experian from a traditional credit bureau to a technology and software provider. For us to further evolve we began working on APIs for internal use rather than going straight to customer-facing features. Today, we use APIs to help our clients and consumers access and make use of key data insights. For example, Experian Boost, which has helped millions of people raise their credit scores, is a result of information being accessed through API calls. As a result of our digital transformation, our API hub is processing more than 100 million transactions a month and Ascend is now one of our most successful cloud computing architectures. This all represents business opportunities that wouldn’t have been possible with a traditional digital infrastructure. Success for the technology team at Experian is found in the financial performance of the company. "What I tell my team is the biggest sign of us being successful is praise," said Libenson. "When the businesses at Experian tell us we're helping them or we're doing the right things, that's the best measurement I can think of, in terms of success." As one of the world’s most innovative companies, Experian’s business continues to evolve to deliver faster, better services for our clients and consumers. "The people and organizations that win the Dive Awards are trailblazers and leaders in their markets," said Davide Savenije, editor-in-chief of CIO Dive’s publisher Industry Dive. "Their achievements in 2019 are shaping the future of where the latest strategies and trends are going." While industry accolades like CIO of the Year are important, the truth is that any transformation isn't an endpoint, but a journey. To succeed, we are in it for the long haul to use technology to help deliver results for our clients. Read the full article on CIODive to learn more about Experian’s digital transformation.
We’re delighted to have been named as one of Britain’s ‘Most Admired Companies’ (BMAC) in Management Today’s annual survey, coming 21st in a list of nearly 250 leading firms from a variety of sectors, and taking third place in the ‘Business Support Services’ sector. Our 17,000 colleagues around the world work hard every day to service and power opportunities for our customers and this award is testament to the commitment they bring to our business every day. The hard work doesn’t stop here. We continue to strive for the highest standards across our global organisation, and we remain committed to delivering the very best services that can empower millions of people to stay in control of their finances, and help businesses meet the needs of their customers. For further information on BMAC, the winners and the methodology, please see: https://www.managementtoday.co.uk/bmac
In today's fast-paced markets, businesses of all sizes strive for an edge over competition, especially when it comes to wining over consumers' hearts and minds. Many find that competitive advantage in the way they apply artificial intelligence to improve their customer decision-making for high business performance. Data strategies for high-performance decisioning In today's fast-paced markets, businesses of all sizes strive for an edge over competition, especially when it comes to wining over consumers' hearts and minds. Many find that competitive advantage in the way they apply artificial intelligence to improve their customer decision-making for high business performance.In fact, recent research we commissioned from Forrester Consulting shows that this. The ability to make meaningful decisions that match your customer's context at a given point in time requires a solid understanding of their needs and goals. Having access to relevant data is essential to consistently deliver experiences that matter. Timing and availability of data is equally important to improving your customer-level decision-making; to make those sought-after better, contextual decisions, you need to have the pertinent data available at the right place and time to meet that given consumer's moment of need. For example, in an operational environment, this may translate into accessing the right type, amount and quality of data in real time, so you are able to respond how and when your customer expects. The role of responsible usage of data in building, fuelling, and maintaining your AI-driven business The energy needs of athletes exceed those of the average person. Similarly, in the AI world, data (nutrient) needs for high-performance require consistent markers over a long period of time. Data scientists looking after credit and fraud risk would use the same variables or 'nutrients' that have been traditionally used for conventional scorecard developments to fuel machine learning methods to build predictive models. These are 'proteins' such as application data, any behavioural data your business has on existing customers, credit bureau data, segmentation data, available public information or transaction data. Some trended economic data can be used as input for developing credit risk methods and governance to fit leading financial reporting standards and frameworks (think of IFRS 9 or Basel, for example). Similarly, to assess affordability, you will need to feed your algorithms with disposable income over your customers' lifetime plus data about how they use it. Financial data about customers' savings, and investments allows for more accurate risk management while property related info derived from rental data is useful for extending personalised credit offers. Meanwhile, more and more businesses are using speech and text data obtained through voice recognition to improve the collection process. In fact, recent research we commissioned from Forrester Consulting shows that this 'race for the customer' comes down to who knows them best. The ability to make meaningful decisions that match your customer's context at a given point in time requires a solid understanding of their needs and goals. Having access to relevant data is essential to consistently deliver experiences that matter. Timing and availability of data is equally important to improving your customer-level decision-making; to make those sought-after better, contextual decisions, you need to have the pertinent data available at the right place and time to meet that given consumer's moment of need. For example, in an operational environment, this may translate into accessing the right type, amount and quality of data in real time, so you are able to respond how and when your customer expects. The role of responsible usage of data in building, fuelling, and maintaining your AI-driven business The energy needs of athletes exceed those of the average person. Similarly, in the AI world, data (nutrient) needs for high-performance require consistent markers over a long period of time. Data scientists looking after credit and fraud risk would use the same variables or 'nutrients' that have been traditionally used for conventional scorecard developments to fuel machine learning methods to build predictive models. These are 'proteins' such as application data, any behavioural data your business has on existing customers, credit bureau data, segmentation data, available public information or transaction data. Some trended economic data can be used as input for developing credit risk methods and governance to fit leading financial reporting standards and frameworks (think of IFRS 9 or Basel, for example). Similarly, to assess affordability, you will need to feed your algorithms with disposable income over your customers' lifetime plus data about how they use it. Financial data about customers' savings, and investments allows for more accurate risk management while property related info derived from rental data is useful for extending personalised credit offers. Meanwhile, more and more businesses are using speech and text data obtained through voice recognition to improve the collection process.
To stay ahead of the competition and on the path of sustained growth, you need clear line of sight to both risks and opportunities through the customer lifecycle. Gaining better insights on customers is critical to achieving that, so you can make all the right decisions, big and small, about your customers and business clients. Based on the conversations we have with our clients, we have noticed that most executives are paying a lot of attention to measuring customer experience and reducing friction across digital touch-points through the lifecycle. For customer acquisition, for example, businesses like yours look at time spent on each micro-step (e.g. data field), dropout rates at each of those steps, and do A/B testing at a very granular level. The idea is to understand all points of friction including points of confusion, frustration, etc., so you can learn from those and improve the experience. But this is not an easy task. The various challenges involved are making sense of the vast quantities of data and the immaturity of that data as well as the construct of that data. Given the fast pace at which data analytics change and evolve, our recommendation is that you invest in tools that are data and/or analytics agnostic. Thinking ahead: leveraging data analytics and cloud-based decisioning platforms to design the right customer treatment There is a largely untapped opportunity to leverage data, analytics, optimisation and decision management solutions – such as cloud-based decisioning platforms – to design the right customer treatment and identify the next best action for that customer. Selecting the appropriate timing, medium, and channel for those actions lead to greater consistency and contribute to having more relevant communications with your customers. The more relevant you are, the more precise you are with the offers and the treatments leading to improved response rates, greater connectivity and interaction with the customer. This results in memorable experiences that enhance loyalty and drive profitability.
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Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.