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Published: September 26, 2025 by Krishna.Nelluri@experian.com

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Experian Sponsors Women in Data 2019

This blog is written by Lisa Fretwell, Managing Director of Data Services at Experian. It’s no secret that women are hugely under-represented in careers relating to science, technology, engineering and mathematics (STEM). In fact, research suggests that only 13% of the overall UK workforce are women in STEM and, as a consequence, we find ourselves with fewer female role models to inspire confidence and ambition in the next generation. Positive female role models are fundamental if we are to transform some of the preconceptions that girls have about a career in STEM. And part of encouraging new generations into our industry means recognising and celebrating the achievements of those women blazing a trail here and now. That’s why we are delighted to be sponsors of today’s Women in Data (UK) conference for the third successive year. This unique event helps inspire, educate and support women across the data industry. It’s a privilege to be part of the Women in Data community, to get to know more amazing women in our industry and to share their incredible stories. One of the highlights of the event is the annual ’20 Women in Data and Technology’ recognition, celebrating incredible role models who are motivating others to pursue their own career ambitions in the industry. We were particularly thrilled to learn that our very own Louise Maynard-Atem, has been included in this year’s highly prestigious list. Congratulations to Louise on a truly phenomenal and well-deserved achievement. Experian’s goal is to have a workforce that’s as rich in diversity as the people who use our services. That’s one of the many reasons we’re so excited by WiD’s mission. Together we hope to empower and encourage more women into the data industry, supporting the next generation of data scientists who can help shape the future.

Nov 28,2019 by

Helping Gen Z and Millennials Get Smart About Credit

Building a credit history takes time. Establishing a credit history early in life can help ensure you have access to affordable credit when you need it. The problem is that people tend to learn about credit and finances through trial and error. This is unfortunate because recovering from financial mistakes takes time, too. In fact, it could take years to rebound from one financial misstep. This trend is especially common for young adults who are just beginning to get their financial feet wet, and it’s one of the many reasons credit education and improving the financial health of consumers of all ages is core to our mission at Experian. As Director of Consumer Education and Advocacy, I get the opportunity to talk to a variety of students and young adults across the country on a regular basis. Millennials and Gen Z are often labeled slackers, but I don’t believe that for an instant. They experienced the financial crisis firsthand in their early years, and they really don’t want to repeat what their parents went through. Can you blame them, really? One thing we know for certain about young adults is they are very interested in learning as much as they can about money, finance and credit, and it’s our goal to be an educational resource to them. As the saying goes, you don’t know what you don’t know. We have a chance to give younger generations the information and tools to know more than previous generations did at their ages. Here are some of my favorite tried and true tips to help set young adults up for credit success: Start small and grow slowly. A secured account with a small credit limit can establish your credit history and help you start saving at the same time. Good credit and strong savings habits go hand-in-hand. You don't need a credit card with a high limit to have good credit. Use the credit you have wisely. Good credit scores are not about having a lot of credit, but rather about how you use the credit you have available. Make a small purchase each month and pay it in full. That will show you can use credit well without taking on debt. Use your cell phone to improve your credit. With Experian Boost, you can add positive telecom and utility payments to your credit history and possibly boost your credit score. In the past, failing to pay your utility or cell phone bills could hurt your credit, but paying on time didn't help. With Experian Boost, that's changed. Use technology to make managing your credit automatic. Millennials and Gen Zers are the most technologically savvy generations in our history. Use technology, such as online banking apps and credit management tools like the Experian app, to automate savings and payments, to alert you to potential fraud and to track your progress as you build your credit history. We know helping people better understand and access credit is a team effort, and we work closely with our advocacy networks to increase our impact. We recently joined the American Bankers Association to provide young adults with financial education. Leading up to Get Smart About Credit Day, we hosted a Facebook Live with Jeni Pastier, Director of Financial Education Programs for the American Bankers Association to address credit topics young adults typically don’t understand or know about at all. You can watch the full video here and find additional articles to get smarter about credit on the Ask Experian blog.

Nov 25,2019 by

An outcome-focused approach to analytics and AI

I recently had the opportunity to discuss the current state of #data collection, analytics, and AI in an interview with @CIODive. As technology advances, businesses can collect and analyse more data than ever before. However, most of that information ends up languishing, seldom being used or even catalogued. Recent research suggests that partly, this happens because businesses are unaware of what data they store or don't know how to get actionable insights out of it. This lack of visibility into data stores affects organisations' readiness to apply artificial intelligence (AI) and machine learning (ML): advanced analytics require data to be properly managed and organised. At Experian, we believe in taking an outcome-focused approach to analytics and AI as we look at activating the power of our data AI outcomes. We work backwards, from high-impact client and consumer outcomes, and bringing to bear the analytics, AI and data to achieve them. This way, we can assess more accurately what effort across data collection and analytics is required to achieve an outcome. Executed effectively this can avoid an enormous amount of investment in people, time, data. If you're interested in this topic, I'd recommend you to read the article in full: http://bit.ly/AImlShri_CIODive

Nov 22,2019 by

Helping Credit Invisibles Get the Credit They Deserve

I was born and raised in Germany and had the privilege of moving to the U.S. for my undergraduate degree. When I started school, my parents made a deal with me that they would pay one-third of my tuition. I got a job at the campus library to pay another third but still was short by a third. To cover the gap, I decided to try my luck as an entrepreneur.  Specifically, the dollar was very strong due to which it seemed feasible to buy a German luxury car in my native Germany, refurbish it to U.S. specs, drive it for a little while and still turn a healthy profit. In order to purchase my first car, I needed a loan. However, like most new immigrants, I was credit invisible. Meaning, the credit history I had in Germany did not come with me to the U.S. Because of this, I was forced to rely on alternative lending as traditional lenders did not have enough information to assess if I was a good credit risk. With no other options, I turned to an alternative lender and secured a high interest loan. Thankfully, I was able to maintain my payments and paid off the loan in fifteen months, that is, when I sold the car. At this time, obtaining credit from an alternative lender was not factored into a traditional credit history. This meant that even though I repaid the loan responsibly, it did not help build my U.S.  credit file or my credit score when I was ready to do it all again. This experience is what fuels my passion to maintain Experian’s position as the leader in alternative credit data and improve consumer financial health. We know that a consumer’s traditional lending history for things like credit cards, personal loans, auto loans, and mortgages are a proven method to assess creditworthiness, but sometimes there isn't enough data to score all consumers.  Many consumers who are excluded from the traditional credit ecosystem are in fact creditworthy, but due to an international move, divorce or simply a lack of experience with credit, they’re unscorable and or invisible to lenders. Whether you’re new to the country or just getting your financial feet wet, starting to build your credit history can be difficult. If we indeed can play a role in helping consumers live the American dream, I believe it’s our responsibility to do that. The good news is the lending market is in a pivotal state of change and I believe it’s for the better. At Experian, we can now use the responsible payments consumers make to alternative lenders as well as their rental payments, professional licensures, utility and cell phone payments, and, of course, their traditional credit history to help consumers gain access to the financial services they need. We recently announced Experian Lift™ – a new suite of credit score products that combines exclusive traditional credit, alternative credit and trended data assets to create a more holistic picture of consumer creditworthiness. We believe Experian Lift may improve access to credit for more than 40 million credit invisibles. It’s another step in our commitment to helping improve the financial health of consumers everywhere. As you may know, earlier this year, Experian launched Experian Boost – a free and first-of-its-kind financial tool that empowers consumers to add positive telecom and utility payment history directly into their Experian credit file for an opportunity to instantly increase their FICO Score. Through Experian Boost, we’re empowering consumers to play an active role in building their credit histories. And, with Experian Lift, we’re empowering lenders to identify consumers who may otherwise be excluded from the traditional credit ecosystem. Thin file or subprime consumers have typically been viewed as a fringe and stigmatized segment of society. I can speak from personal experience and say this is not the case. With more than 100 million consumers lacking access to fair and affordable credit, we know this is mainstream America and we need to continue to provide solutions. As the consumer’s bureau, our goal is to help consumers and maintain access to credit. We’re proud of our latest innovations and will continue to identify new means to help consumers gain access to the financial services they need.  

Nov 20,2019 by Alex Lintner

Experian joins inaugural Financial Times Diversity Leaders list

We are delighted to have been placed on the inaugural Financial Times’ 2020 Diversity Leaders list, released today and accessible here. The organisers spoke to more than 80,000 employees across Europe to build the list, asking employees to rate their own employers as well as other firms around multiple categorise, taking into consideration areas including age, gender, ethnicity, disability, LGBTQ+ and overall diversity of ideas and backgrounds across the company. Over the last few years we’ve worked hard to focus on inclusion and diversity across our global business. We believe that embracing a truly inclusive culture, one where everyone has a real sense of belonging, is critical to building a diverse workforce and fostering innovation. Ultimately, it’s our ambition for our business to become as diverse as the people we serve around the world. We’re dedicated to encouraging diversity at every level within Experian. That means building our culture, our ways of working and our approach in a way that offers equality of opportunity. Supporting our employees from the moment they join our organisation, at every level. Letting people work flexibly, in the way that suits them and opens the door to new opportunities. One of the five key tenets of The Experian Way is “Value Each Other”. That means that each one of us is responsible for making this a great place to work. We treat each other with respect, trust and integrity. We support and invest in each other to help everyone achieve their potential and aspirations. We promote a culture of inclusivity and value diversity of all kinds, including thinking,  knowledge and experience. Our goal is to embrace and celebrate the diversity of ideas and backgrounds across the company. This diversity of thinking, and the way we harness it at Experian, helps to fuel our innovation and ultimately our ongoing success as a business. Like many companies, we have more to do to be as inclusive as we would like to be. But we are proud of the work we’ve done to date, and we are delighted by the recognition given to us today.

Nov 20,2019 by

Experian Half-Year Results Driven by Innovation, Focus on Financial Inclusion

Today, I’m pleased to share another strong set of Half Year results for our FY20 fiscal year. We have achieved 7% organic revenue growth, with total H1 growth of 8% when you include acquisitions. The performance reflects the continued success of our core business new product introductions, as well as rollout of our innovation agenda and the investments we have made in globally scalable products. At Experian we are helping our clients get better at acquiring, onboarding and managing their customers’ needs in the digital world. To do this, they are increasingly relying on data, combined with sophisticated analytics and decisioning capabilities, areas in which we excel. In addition, to helping businesses, we are continuing to expand our direct relationships with consumers. Over 70 million people across our three major markets now benefit from free Experian memberships, accessing information and tools to enable them to take control of their finances. A great example of this is Experian Boost in North America, where we enable consumers to voluntarily add payment histories for things like their mobile phone and utility bills to their credit profile. It’s been a successful year to date, but there is plenty more to come. With a continued focus on people, technology and innovation, we are revolutionising the way our industry operates – using the power of data, software and analytics to improve outcomes for everyone. To find out more, click here.

Nov 12,2019 by

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Mar 27,2025 by qamarketingtechnologists

Insights from Reuters Next: Building a More Inclusive Financial System with Data and AI

Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native.  To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues.  On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted.  What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products.  We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system.  At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working.  We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.    

Dec 13,2024 by Scott Brown

Powering the Advertising Ecosystem with Our Identity and Activation Capabilities

The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision.   Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.   With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory.      I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors.    The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers.   To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.  

Dec 04,2024 by Scott Brown

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