For those of you attending the Money 20/20 show in Las Vegas next week, billed as the largest global event focused on payments and financial services innovation, the topic of millennials will be top of mind. Why? Because the millenials are 75 million strong, even surpassing the Baby Boomers, and the financial services industry knows that future success depends on learning what matters to millennials and building products and services around those desires. This is true for both consumer lending and small business lending for budding entrepreneurs. On Oct. 26 at 11:10, Michele Raneri, Experian’s VP of analytics and authority on millennial credit trends will present “What’s Trending in Lending”. The nutshell version of this presentation is that millenials use credit very differently than any other population segment, even if you compare different population segments (Generation X for example) when they were the same age as millennials now. In addition, Michele will discuss the present and future look of small business owners in this population segment. A SlideShare of the presentation will be posted here next week so you all can see the details. Aside from the credit habits of millenials, what else have we learned? Millenials have different expectations for financial services providers. This includes the authenticity of brands, the expectation for financial education, technology of course, and importantly, brands that connect to a larger purpose. Financial services organizations that develop and innovate based on the millennial wish list can capture the hearts of this population and build long lasting loyalty. If you just can’t get enough on this topic, a webinar, hosted by Michele Raneri, titled "Millennial Credit: The Insights You’ve Been Missing" is on Nov. 10.
I am part of a community that completely energizes me, makes me believe that there are good people in the world and that makes me want to be better. Over the course of four days in September, my co-workers and I were transported into the world of self-proclaimed “money media nerds” at FinCon, the Financial Influencers conference, where people share thoughts, best practices and update one another on the latest trends. FinCon is THE annual event for the financial media community. What FinCon is really about is trying to help people and each other. Whether it’s helping someone understand how to invest, how to plan for retirement, or in Experian’s case, help others understand and learn more about credit and financial empowerment, we are all a part of this education ecosystem. Of course, none of us attending FinCon do this alone. We have our co-workers, our peers and our mentors that help guide us and work alongside with us to work toward a common goal. Personally, I love that the company I work for cares about financial education, cares about consumers and empowers our team to go forth and make those long-lasting connections at FinCon. The energy at FinCon is contagious and you tend to build up a kind of super-human strength that gives you the ability to go without sleep indefinitely and miraculously have meaningful, educational conversations even though your body is on auto-pilot. It’s been a few weeks — I’m caught up on sleep, my feet have healed from the blisters and I’m not on a sugar high from eating a dozen Ally white chocolate covered Oreos — so I thought it would be a good time to give you my top three reasons why I think this year’s FinCon was so fantastic and why we want to do it again and again: The Expo hall rocks: Everyone can learn something from someone else and FinCon is no exception. This place is filled with some very smart people and smart companies. The Expo hall is a great investment for a company that is interested in sharing tools, services and thoughts with the FinCon attendees and as a company. We find a lot of value in setting up a home base for a few days at the conference and it gives people a place to find us. This year’s expo hall was full of energy (and great swag like yoga mats, selfie sticks and cocktail flavored jelly beans to name a few) and we at Experian found it to be the perfect backdrop for recording podcasts with a large number of FinCon experts. We loved helping these bloggers/writers share and deliver their unique content to an even broader audience. I Heart inspiration: You don’t have to look far at FinCon for inspiration. The keynotes, the sessions and even just hallway conversations can spark an idea, create a new passion or give someone the confidence they need to try something new. One guy was even inspired to wear money-print pants. For real. Anyway, the keynotes moved people. Carl Richards reminded me why I love to do what I do and motivated me to be better at it. Grant Baldwin made a huge impact on people by discussing balance for a successful life and how just saying no isn’t as hard as you think. One source of my personal inspiration at FinCon was watching our Social Media Guru, Mike Delgado, constantly drive content via Periscope with our Director of Public Education. They were ”Scoping” from sun up to sun down and it caught on like wildfire. By the end of the conference, everyone was feeling the love for Periscope and viewers were sending hearts in droves. This kind of sharing and helping people, as well as one another, happens so organically at FinCon. Winning isn’t all that matters, but it sure feels good: Part of the FinCon tradition is the Plutus Awards, which is an annual awards ceremony that celebrates the best in personal finance. It was amazing to see so many bloggers recognized for their hustle and run up on the stage to accept their awards. We also couldn’t be happier that Experian was honored with a Plutus Award for Best Use of Social Media by a Brand (for the second year in a row—whoop whoop)! The nomination means so much to Experian as a company, and to be chosen as the award winner is a true honor for us. This is just a small snapshot of what FinCon is every year. There’s so much more. We’re already thinking about next year’s conference in San Diego and are excited to start planning and connecting with our FinCon family. If you want to know more about how to connect with us and join in our weekly conversations with consumers, see the links below: Join our #CreditChat, hosted by @Experian_US on Twitter and Blab.im with financial experts and consumers every Wednesday at 3 p.m. Eastern time. Participate in our daily #CreditScope hosted by @Experian_US on Periscope Mon-Fri. Tune in to our podcasts on SoundCloud and iHeart radio. Visit Experian’s help site for answers to common questions, advice and education about consumer credit Ask credit questions on Experian’s Facebook page at https://facebook.com/ExperianUS and Experian’s Credit Education Blog.
On September 28 in New York City, Experian and Cloudera Cares hosted a panel discussion about how Big Data can be used in a variety of ways as a force of good. The panel included Adam Fingersh, Senior Vice President, Products and Marketing for Experian, Mike Olson, Co-founder, CSO and Chairman of the Board at Cloudera; Board Member at DataKind, Dr. Richard Bonneau, Associate Professor of Biology, Computer Science and Faculty Director of Bioinformatics, New York University; Ph.D. in Biochemistry and Vlad Dubovskiy, Data Scientist, DonorsChoose.org. As part of the discussion, the panelists shared their thoughts about how data is being used to improve the quality of life for people around the world. During the discussion, Fingersh pointed to the impact of Data for Good in the Healthcare space. Highlighting how Experian’s data and technology guides hospitals, physicians and patients step by step through an increasingly complex healthcare process. Specifically, this enables health institutions to validate their patients’ identifications and help determine payment plans that can fit into a patient’s budget. To learn more about what was discussed at the event see the article from the Hub.
Experian is one of 25 data management organizations that will be honored at the 2015 Data Impact Awards in New York on September 29, 2015. The awards celebration, hosted by Cloudera, honors big data success stories and recognizes the impact data-driven technology can have on the organization, business, and society at large. The common link between each of these 25 Big Data success stories is CDH, the world's most popular open source Hadoop-based distribution and key component of the Cloudera Enterprise platform. The event will kick-off the annual Big Data conference, 2015 Strata + Hadoop World and a weeklong series of events as part of Data Week in New York City. Experian is a finalist in the category of “Data-Driven Transformation” for the launch and deployment of the Experian Marketing Suite. During the last two years, Experian made transformational decisions about their marketing portfolio to unify offerings in data, technology and services into a single platform that allows marketers to create rewarding and relevant customer experiences in any channel via any device. This transformation culminated in July 2014 with the launch of the Experian Marketing Suite, a cloud-based marketing platform that leverages Experian’s customer identity and recognition technology, consumer data (the largest in the world), analytics and interaction technology. Hadoop technology was a foundational element of the Experian Marketing Suite and in particular and allowed Experian to realize their vision of creating a platform that would put the data and technology into the hands of the marketers themselves, linking disparate and disconnected customer data from any difference sources at scale and then leverage that cross-channel intelligence in real-time. “Nobody is doing what we’re doing with Hadoop today, especially at this order of magnitude. The Experian Marketing Suite’s Identity Manager is the first real-time linkage engine that accepts data, links information together across an entire marketing ecosystem, and puts it into a usable format for a solid customer experience.” – Emad Georgy, SVP Global Software Development, Experian Marketing Services "It has been fascinating to see the growth in Data Impact Awards nominations every year – both in terms of total quantity and in the maturity and impact of each story shared," said Alan Saldich, vice president of marketing, Cloudera said in a press release. "This year's applicants represent organizations of all sizes, across all industries, and spanning locations around the globe, but they all have one thing in common: they're using data to do something amazing. I'm continuously impressed and humbled by our customers, and am glad for this opportunity to showcase their achievements." Follow the hashtags #DataImpact and #StrataHadoop on Twitter and other social media channels.
Since Henry Ford invented the assembly line and mass automotive production began, the primary objective of all manufacturers and dealers has been to move new vehicle inventory off the lot year after year. But nowadays finding the right automotive customer can be a challenging task. Where do they live? How old are they? How much do they make? By leveraging data to answer these questions, manufacturers can market to the appropriate audience and manage inventory accordingly. In fact, a recent Experian analysis of the automotive market found that the top 10 states accounted for nearly 60 percent of all new vehicle registrations during the second quarter of 2015, led by California at 12.6 percent. The remainder of the top 10 included Texas (9.9 percent), Florida (7.9 percent), New York 5.7 percent), Pennsylvania (4.4 percent) Ohio (3.9 percent), Illinois (3.8 percent), Michigan (3.7 percent), New Jersey (3.5 percent) and Georgia (2.8 percent). Diving a bit deeper, the analysis also showed that through May 2015, nearly 50 percent of all new vehicle buyers fell within the 40-69 age range. Furthermore, 17.9 percent were between the ages of 50-59. The analysis also found that individuals with incomes from $50,000-$100,000 were the most active new car shoppers during the same time period, equating to nearly 36 percent of the market. Other findings include: Los Angeles and New York were the two DMAs with the highest market share for new vehicle registrations at 6.8 percent and 6.7 percent, respectively Toyota (13.5 percent), Ford (11.6 percent) and Chevrolet (10.8 percent) were the top 3 brands with highest new vehicle market share among retail buyers through Q2 2015 Entry-level CUVs accounted for the highest percentage of new vehicle registrations at 14.6 percent, followed by the small economy car (11.0 percent) and full-sized pickup trucks (10.7 percent) Leveraging data and analytics gives manufacturers and dealers a competitive advantage by enabling them to better understand the entire automotive market, specifically new vehicle trends. With these actionable insights, automotive companies will be positioned to make more confident inventory decisions and target specific consumers. And by better understanding whom they are targeting, manufacturers and dealers will be able to check their primary objective off the list.
There is no doubt data breaches have become a part of the Corporate and consumer consciousness. As data breaches have become more prevalent and companies are in need of assistance to prepare for and respond to a breach, industry analysts have taken notice of the experts in the marketplace like Experian. In its first report on data breach services, we are proud to have been named as a leader in The Forrester Wave™: Customer Data Breach Notification And Response Services, Q3 2015. The report by Forrester Research, Inc. covering the customer data breach industry independently evaluated vendors’ current offering, strategy and market presence to score the top players in the market. Each vendor was evaluated in 23 different areas, with Experian scoring the top marks possible in several categories, including response scale, call center, identity monitoring and remediation and credit monitoring and remediation. Although it is the first report like it in the industry, Experian has been around awhile serving clients for more than 10 years. There has been a lot of change since the market has matured, including the magnitude of breaches affecting now millions of people, the growth of a new industry in cyber insurance, and the vital need for consumers to have identity theft protection. On the topic of protection, the best type has fallen into debate, which has been a disservice to consumers in this age of data proliferation and breaches. Any time personally identifiable information (PII) has been exposed can possibly lead to identity theft and fraud so the most beneficial course of action is to enroll in identity theft protection, which includes credit monitoring. This provides consumers with alerts if there is a change in their credit report such as a new account opened in their name. If the individual feels it is fraudulent, they can seek assistance from a fraud resolution agent to rectify the situation and remove the account from their report. Over the course of a decade in business, millions of consumers have benefited from our ProtectMyID® product, and we are pleased it received a 5 out of 5 score in the report. However, while accolades are appreciated, our milestones speak for themselves with nearly 15,000 data breaches and more than 170,000 fraud cases handled to date. For more information on Experian Data Breach Resolution, visit Experian.com/databreach.
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Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.