WP Upgrade Block testing

“I’ve been working with Turkcell for about six years now. I was on my way to have lunch with my main contact there, Elif, and I bumped into so many familiar faces. We agreed that you don’t often get that kind of long, trusted relationship in business. About two years ago, Elif explained to me that Turkcell needed help keeping customer communications fresh and relevant. Turkcell had a fixed weekly marketing plan, but a week is a long time in marketing. Customers were interacting with them all the time, across lots of different channels. These different types of customer communication cancelled out Turkcell’s planned weekly messages. They had to cancel more than half of their planned contacts. The marketing team were really frustrated – this was a complex challenge to fix. We wanted to create a marketing tool that meant Turkcell could speak to their customers every day instead of once a week. And so the right messages got to the right people at the right time. The team we got together on this project were based all over the world: Turkcell and an Experian team in Turkey, me and my team in Nottingham, our software development team in Bulgaria, our product development over in Washington, and Vusal in Monaco who helped us completely automate the process. Vusal’s fluent Turkish certainly came in useful. I flew over to Turkey a few times during the project. Being onsite made a big difference – it meant we could understand and fix issues in hours, rather than days. There’s one particular time that stands out. It was five weeks before the launch, so we had loads to get through. We worked non-stop for two weeks straight, right through the weekends, making sure nothing would stop us getting the daily marketing tool up and running. We’d each bring in different food and fruits for our ‘table picnic’ to keep us going. There was a lot of attention focussed on this project. When it finally went live, we had a ‘phew’ and a ‘wow’ moment. And then we saw the difference it made. It’s done exactly what we wanted it to do and Turkcell’s take-up rates have improved. And now we’ve won a Global Telecoms Business Innovation award for it. It’s a joint award, for both Turkcell and Experian – which feels right. It was hard work, but worth it.”

The UK is home to some of the brightest minds in the Fintech sector. It is a hive of innovation that is starting to deliver consumer services which challenge conventional thinking about the role and function of traditional service providers. During the last few years we have seen customers develop ever-increasing expectations when it comes to digital services. People are demanding engaging content with useful and simple functionality which delivers a great user-experience. And it is the new entrants into the marketplace, the disrupting Fintechs, who appear to be most effective at meeting this need at present. Start-ups also have the advantage of agility and speed. And the impact of the rapidly evolving Fintech community should not be underestimated. Although we are one of the biggest companies in the world, Experian’s own pioneering application of data, analytics and technology plays an important role in finding new innovative solutions too – from helping consumers understand and improve their financial situations, to supporting the growth of businesses, managing risk and protecting against fraud. Now we’re looking to discover and support a new generation of innovators and entrepreneurs who will change the future of finance. That’s why we’re so delighted to be working with Tech City UK on the FinTech4All competition. The Experian Spotlight Award is designed to recognise a particularly outstanding concept, product or service from all those who enter the contest. It’s our intention to build the award package with the people who win it, depending on what they need – whether that’s mentoring, advice, access to our own expertise, or something else. It’s a hugely exciting project and it’s going to be really interesting to see what kind of original ideas emerge. Interested? Part of a start-up that wants to make financial services work for everyone? Then visit FinTechForAll to enter.

In the aftermath of Hurricane Harvey, the nation is waiting to assess the scope of the damage. While we still don’t know exactly how many people have been displaced from their homes, we know thousands of Texans need help, and will for months to come. In times like this, consumers and businesses are particularly vulnerable, both physically and financially. That’s why from the moment the storm hit, our team was already rolling up their sleeves to help with relief efforts. From generous employee contributions to offering free tools to help affected consumers monitor their finances, Experian is committed to helping the local communities in which we live and work, providing relief to those who need it most. 1. What contributions has Experian made to help those affected by Hurricane Harvey? Our Corporate Responsibility team set up a donation link right away for employees to make contributions to the South/Central Texas American Red Cross, providing critical aid to families. We were met with an overwhelming amount of generosity from our employees, and have already raised more than $90,000. Additionally, our offices in Texas have organized donation drives to provide basic necessities for those staying in shelters – including food, water, diapers, flashlights, batteries, hygiene items and clothing – while our Allen facility is currently holding a blood drive. 2. How are Experian’s products helping Harvey victims? In times of crisis, cases of credit card fraud and identity theft tend to spike, especially since many displaced people have left their check books or credit cards at home in the rush to evacuate. Missing mortgage and car payments are also common after a natural disaster, which can have a negative effect on consumer credit – the last thing they need in the aftermath of a storm. To help, Experian has partnered with 14 banks with branches in Texas who will provide free credit and identity checks for hurricane victims, along with free memberships to our identity theft protection product. These tools will give consumers access to daily Experian credit reports, 24/7 credit monitoring, identity protection insurance and a dedicated identity theft specialist to assist with any questions or specific needs.