
At Experian, we often say our people are our biggest superpower – and today, I’m thrilled to share that this belief has been recognised once again. Experian has been named one of the 2025 World’s Best Workplaces™ by Fortune and Great Place to Work® for the second year in a row.
This achievement reflects the culture we’ve built together – one that’s welcoming, inclusive, and rooted belonging. It’s a celebration of every colleague who brings their whole self to work, who lifts others up, and who powers opportunities for our clients, consumers, and communities.

We’ve made it our mission to create a workplace where everyone feels included, respected, and empowered. That’s why we’re proud to have earned top scores on the Corporate Equality Index and the Disability Equality Index, and to be recognised with the Outie Award for Workplace Excellence and Belonging.
These recognitions matter. But what matters most is how our people experience life at Experian. Whether it’s collaborating, innovating, or growing through world-class development of products, services and contributing to our communities, our culture is designed to help everyone thrive.
We’ve also made bold commitments to career development. Initiatives like Global Careers Week, the AI-driven performance coach Nadia, and the NextGen Forum – a global leadership development programme for emerging talent from across our regions – give our people the resources to take charge of their growth and build a “One Experian” mindset.
Being named one of the World’s Best Workplaces is a moment to celebrate but also a reminder to keep aiming higher. The world of work is evolving fast, and so are we. From embracing AI to enhancing our digital workplace experience, we’ll continue to push forward and listen to our people every step of the way.
Questions we will discuss:
- What does “retirement readiness” mean to you, and how can someone tell when they are financially ready to retire?
- Is there a magic number for retirement savings, and what factors should someone consider when setting a retirement goal?
- How can someone estimate their retirement expenses realistically?
- What are some common myths or misconceptions about how much money you need to retire?
- How should Gen Z, Millennials, and Gen Xers each approach retirement planning differently based on their stage of life?
- What are the biggest obstacles people face when trying to save for retirement, and how can they overcome them?
- How can you balance saving for retirement with paying off debt or supporting family today?
- What tools, calculators, or strategies can help people figure out if they’re on track for retirement?
- How can people prepare for unexpected costs or life changes that could impact their retirement plans?
- What’s one piece of advice you’d give someone just starting—or restarting—their retirement savings journey?
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Credit Chat
Stretching your Dollars: Practical Tips to Cut Costs and Save More
February 5, 2025 3-4 PM ET
- What does “retirement readiness” mean to you, and how can someone tell when they are financially ready to retire?
- Is there a magic number for retirement savings, and what factors should someone consider when setting a retirement goal?
- How can someone estimate their retirement expenses realistically?

Greater transparency in buy now, pay later activity is key to helping consumers build their credit histories and supporting responsible lending. We have members of the military right now right out of high school and there’s not a lot of experience managing their own money. They’re quickly thrust into a place where they don’t have a support system to do that. We have members of the military right now right out of high school and there’s not a lot of experience managing their own money. They’re quickly thrust into a place where they don’t have a support system to do that. We have members of the military right now right out of high school and there’s not a lot of experience managing their own money. They’re quickly thrust into a place where they don’t have a support system to do that. We have members of the military right now right out of high school and there’s not a lot of experience managing their own money. They’re quickly thrust into a place where they don’t have a support system to do that. We have members of the military right now right out of high school and there’s not a lot of experience managing their own money. They’re quickly thrust into a place where they don’t have a support system to do that.
Experian North AmericaScott Brown, Group President, Financial Services

Tru Optik, the only audience measurement and data management platform built for OTT and Connected TV, has partnered with Experian Marketing Services to offer a service providing real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens. Tru Optik clients will be able to measure and segment content and ad exposure based on lifestyle, demographic and purchase behavior powered by Experian’s ConsumerView marketing database. Tru Optik has the world’s largest database of OTT media and entertainment consumption. Experian’s ConsumerView is the world’s largest and most accurate consumer marketing database. Together this will allow for comprehensive metrics for valuing advertising on OTT networks and platforms, and close a conspicuous gap in TV audience measurement. It’s widely accepted that digital is the future of TV. One third of Millennial television viewing already occurs “over the top,” mainly via Connected TV (CTV) devices such as Roku, Apple TV, smart TVs and gaming consoles that stream OTT content to TV screens. While OTT offers the possibility of reaching TV viewers with unprecedented precision, barely one percent of TV advertising dollars flow through OTT. There are three reasons why advertising dollars are not catching up to viewership: No measurement – advertisers have no visibility to OTT ad exposure, and can’t relate it to other media; Fuzzy targeting – the advertising industry relies on cookies or SDK’s (device-specific software development kits) to capture consumer data for ad targeting. However, CTV is a cookie-less ecosystem accessible via dozens of devices, rendering cookies useless making SDK’s impractical; No attribution – lack of measurement means there’s no way to connect OTT ad expenditures to desired outcomes like purchases. Tru Optik CEO, Andre Swanston, sums up the problem: “If you can’t fully measure it, you can’t fully monetize it. Tru Optik’s technology and first-party data combined with Experian’s data will enable media companies and advertisers to understand and value audiences for OTT content. In other words, it will provide the currency that is necessary to truly open not only the OTT ad market, but also provide better insight as to the value of product placement and licensing of content to subscription video services like Netflix and Amazon." By providing census-level audience measurement and profiling data for programming and ad exposure across OTT platforms and connected devices, Tru Optik and Experian Marketing Services have removed all three barriers to OTT advertising and monetization. Tru Optik and Experian Marketing Services use cookie-less methods that allow anonymous, aggregated behavior and profile information to be connected and protected across all digital devices belonging to the same individuals or households, including CTV. This enables “cross device” OTT and addressable campaign analysis, which is critical for accurate attribution. “Tru Optik is at the forefront of empowering media companies and brands to harness the power of CTV. By partnering with Experian they are adding a trusted and reliable source of audience and consumer data to enhance their measurement and segmentation ability,” said Kevin Dean, President and General Manager of Targeting, Experian Marketing Services. Tru Optik is careful to distinguish its offering from traditional audience measurement products. “This is not a panel based ‘ratings’ service,” said Swanston. “With respect to media companies and marketers, your data belongs to you; it is not part of a Co-op.” “Experian Marketing Services is far and away the industry leader in audience creation for addressable TV, connecting advertisers to 100 percent of the household-level addressable TV operators in the U.S. “ said David Wiesenfeld, Tru Optik’s Chief Strategist. “With Tru Optik already having the world’s largest media consumption database, the addition of purchase, preference, and profiling information from Experian will give clients unmatched insight into their audiences and marketing efficacy.”

In recent years, leasing has strongly returned as an option for consumers to choose when looking to get into a new vehicle and maintain an affordable monthly payment. Experian Automotive’s latest infographic examines the lift in leasing, as well as key attributes in the auto finance market. Click here to download the PDF.

Experian had the honor of celebrating innovative achievements in marketing with a few of our superstar clients at the 2016 Marketing&Tech Innovation Awards presented by Direct Marketing News and The Hub. The second annual awards program honors achievements in marketing leveraging data and technology. Three Experian Marketing Services’ client programs were recognized for their innovation in analytics, email marketing and omnichannel marketing. Hosted in New York City as part of the 2016 Marketing&Tech Innovation Summit, Delta, Golf Golfsmith International, Delta Airlines and American Eagle Outfitters were all recognized alongside Experian for innovative marketing campaigns that used the Experian Marketing Suite, a flexible cloud-based marketing platform. What’s hard to believe is how much marketing has changed due to data technology… and much of the credit for innovation within the space goes to the exceptional tech talent. Experian Marketing Services’ chief technology officer, Emad Georgy was recognized with a “2016 Star of MarTech” award for Marketing Technologist of the year. Through the development of the Experian Marketing Suite, Georgy created a marketing product that allows the interactions between a brand and its customers to be meaningful and engaging, every time. Georgy is an advocate for what he calls “a more human tech culture” because scalability is not just about technology and architecture — it also is about people and growing leaders. His team of developers, engineers, strategists, data scientists and technologists support clients across more than 30 countries. We published more information about the award-winning campaigns in a press release, here is a link: http://www.prnewswire.com/news-releases/experian-recognized-with-four-awards-at-2016-marketingtech-innovation-awards-300237326.html Emad Georgy as well as all three client campaigns are featured in articles in the April edition of Direct Marketing News which are available online here.
2024 Best Place to Work for Disability Inclusion


