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The Women in Experian Employee Resource Group recently celebrated International Women’s Week with a series of events, including executive panels, speakers and book club meetings. The theme of this year’s event is Better Balance = Better Experian, focusing not only on bringing awareness for gender balance, but also celebrating inclusion. The activities are part of Experian’s commitment to advancing a culture that not only respects differences, but actively celebrates them. We call this The Power of YOU. During the week, we announced that Merideth Wilson, Senior Vice President and General Manager of Revenue Cycle Solutions for Experian Health, will be the lead ambassador for the Women in Experian (WiE) Employee Resource Group in North America. Throughout the year, Wilson and a global team of female leaders from across the business will plan initiatives designed to help women achieve their ambitions and build successful careers. In a Q and A this week, Wilson shared her thoughts and provided tips for women on how to be successful in the workplace. Q. Why is confidence so important for women to reach their career goals? A. Confidence is key for anyone wanting to reach their career goals, but I find it’s especially important for women to find their voice and be able to confidently express themselves. Women need to ask for what they want more often and be vocal about their career aspirations on a regular basis versus waiting for an annual review discussion, for example. Messages typically are delivered and received more successfully using a confident tone; authenticity in a person and one’s message is also very important. Q. What advice can you provide when it comes to accountability? A. Women have to hold ourselves accountable, both professionally and personally, and deliver/drive the results we say we will (or sign up for). Being accountable means taking personal responsibility for the outcome and removing the roadblocks in our way to achieving our goals. I often find that “credibility” is tied to “accountability,” and the importance of how we as women conduct ourselves in driving to the results cannot be overstated. Q. What are your thoughts on communication skills and being self-aware? A. Women need to know their audience. Effective communication often requires different styles and mediums depending on the situation and environment. One of the greatest communication skills a woman can have is the ability to confidently present in public. Public speaking is scary to many, but with practice it can be a woman’s best asset. Q. Explain how empathy and honesty can be key to career growth. A. Integrity, honesty and trustworthiness are three key traits to help propel a person’s career growth. It is nearly impossible to grow one’s career without the ability to truly relate to others with understanding, appreciation and respect for another person’s journey or perspective. Q. Why is it important to be inspirational and optimistic in the workplace? A. Good leaders inspire others to do more, be more and produce more. I find that people generally want to work with people they like, trust, admire and find upbeat. Bringing our full selves to work each day — in mind, body and spirit — helps contribute to a happy, productive and fun work environment for all, and it’s something we should aspire to each day. About Merideth Wilson Wilson is Senior Vice President and General Manager of Revenue Cycle Solutions for Experian Health, a position she assumed in September 2014. In this role, she serves as the executive responsible for the Claims, Contract Manager, Patient Estimates and Medical Necessity solution suites and operations. Wilson joined Experian in January 2004 through the Medical Present Value, Inc. (MPV) acquisition. She has held various leadership positions in operations, product management and development, outsourcing services, client delivery, and strategic marketing and planning. Wilson earned a Master of Business Administration from Mercer University and a Bachelor of Business Administration from Baylor University.

As digital transformation follows its course, ubiquitous data and new technologies are dramatically changing the way consumers interact with businesses. The Amazons and Googles of the world are redefining customer experience on a daily basis and setting the bar higher for the rest of industries to catch up. This ‘customer-first’ era calls for innovative ways to achieve sustainable growth and market leadership. Aimed at understanding this new reality, we commissioned Forrester Consulting to survey senior executives and decision makers about how they tackle the challenges and opportunities surrounding digital transformation. What we found is that the key to succeed in today’s highly competitive and fast paced environment is creating a comprehensive, unified view into their customers and their needs. And that although businesses are committed to keeping up with the pace of change to stay relevant, there are still trying to figure out how to execute their ‘customer-first’ vision. Businesses from all over the world wonder how they can attract and retain new customers, or what are the tools they need to quickly act on insights and make consistent, relevant decisions about what matters the most to their customers. Our research shows that the early beneficiaries of digitalisation such as fintech companies and e-commerce brands have been quick to understand younger, tech savvy and convenience-hungry consumers. Both industries have leveraged decades of technology developments to meet their customers’ expectations, setting the bar high. They have evolved from one-time transactions to building relationships, creating loyal followers and facilitating repeat purchases. Financial services and other sectors can find inspiration in how customer strategies focused on relevance and personalisation deliver the curated experiences consumers demand. When you put the customer first, the opportunities to create more value from your customer relationships are endless. We believe the future is bright for the business which remains nimble and willing to evolve their business models, using technology to meet the needs of tomorrow’s customer. Key findings 81% of executives believe traditional business models will disappear over the next five years due to digital transformation. 79% of key decision makers believe their customers can seamlessly interact with their organisations across mobile, web, and in-person channels – and are generally positive about the progress they are making. Two thirds of executives believe their profitability would improve if they were able to create that single, comprehensive view of the customer. Knowing and understanding customers better than anyone else is paramount to consistently assisting them how, when and where they need it. Businesses must ensure that they offer appropriate products that their customers can afford and benefit from now and in the future, regardless of market conditions or changing personal circumstances. Six out of ten executives believe sharing their data with third parties and tapping into additional data will help them create frictionless customer experiences. But there are some challenges they need to overcome before achieving that. For example, 40 percent of executives globally still feel they cannot easily share their data. They also need to make sense and find meaning from all the data they have. They are currently investing in new technologies to make sense of their data, but these efforts are not going far enough. 53% of businesses worldwide struggle to make consistent customer decisions. Part of it due to the gathering of inconsistent data from one channel to the next. The better businesses get at managing different points of interaction, the more insight they can obtain within a given customer’s experience. Using advanced analytics helps unlock the value latent in different points of interaction along the entire relationship with your customers. 77% of executives set aside budget for advanced analytics and decision-management systems. To turn strategic priorities into action, businesses have set aside budget to invest in analytics and digital decisioning. Thanks to innovative analytical tools, businesses can deliver improved, personalised experiences when they matter, better protecting consumers and complying with regulations. Download the full report.

Financial exclusion is a global issue with an estimated 1.7 billion adults currently ‘unbanked’ . Experian’s core mission is to help bring financial inclusion to every adult in the world. There are currently millions of ‘thin file’ consumers and SMEs in sub-Saharan Africa. These are consumers with limited information on a traditional credit bureau or have no information at all, so-called ‘invisibles’, who find themselves excluded from mainstream finance. They often face more difficulty – or higher costs – when applying for financial products or services. That’s why we are proud to announce today the launch of a ground-breaking new smartphone app, GeleZAR, in South Africa, which aims to bring more micro-entrepreneurs into the mainstream economy and ensure they get the credit score they deserve.. Using the expertise of our global innovation hubs, we have developed a unique financial education and credit scoring mobile app. GeleZAR is designed to educate entrepreneurs and individuals on how to manage their finances, budget and credit score in a fun, entertaining and digestible way. It can also advise individuals on how to maintain a good credit health and recommends remedial actions where needed. In partnership with a local South African consumer and fintech developer, Experian designed the app specifically for entry-level smartphones. We are also working with one of the largest low-cost mobile phone retailers in Africa to trial the app which has been pre-installed on a range of its entry-level smartphones.. The intention is to extend the rollout and make the app accessible for free on more than six million devices annually. Working with alternative data that an individual user consents to share on the app, GeleZAR will be able to assess an individual’s stability, build a credit profile and potentially improve their credit score. This in turn could enable them to access a broader range of financial products at more affordable interest rates. This is a great example of how Experian is innovating to find new ways to empower our customers while uplifting societies. It also fulfils our passion for financial inclusion and the accurate assessment of affordability. Experian’s cutting edge technological capabilities enable us to use the power of data to transform lives, businesses and economies for the better. Through our pioneering work in this space we hope to help consumers around the world on their credit journey. GeleZAR is just one of the ways we are delivering on our mission to build and improve the credit files of millions of people in South Africa and beyond.