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This rapid growth in data collection is creating strong demand for data scientists, and there is a shortage of data scientists with extensive experience in the field.

The second annual #SuiteLife Awards recognized brands that embody the idea of improving the customer experience through data and analytics while driving results for the business.

Serasa today launches a new service that allows Brazilian consumers to check their credit reports online for free. By visiting serasaconsumidor.com.br or by downloading the SerasaConsumidor App on Google Play or iTunes, consumers can check if they are delinquent, what led them to this status and whether it relates to bank, credit card, financial, retail, utilities, protested securities, checks without funds or lawsuits checks. Consumers will also have information about lenders, such as telephones, address, email and website as well as the value of the debt and repayment date for the delayed debt. Additionally, the consumer can renegotiate the debt directly, without intermediaries, if the company is a partner of Serasa’s free service Limpa Nome Online. People can make a free online inquiry as often as they would like. To participate in the free online program, consumers must access serasaconsumidor.com.br and fill out a registration or enter an email address and password if already registered. The service is also available on mobile Apps Android and iOS. To properly verify the user accessing the information in Serasa, after the registration, the consumer must go through an authentication process. One of the steps is to enter the mobile number and confirm the validation code received via SMS. This validation is required only on the first access. For the director of SerasaConsumidor, Fernanda Monnerat, this new service presents the opportunity for consumers to easily and safely check the existence debts in a single digital environment. "It's another tool that we provide to Brazilians so they can have access to services that make possible, above all, their financial citizenship and ability to build a more sustainable relationship with the credit. Therefore, we reaffirm once again the commitment of Serasa with the consumer,” said Monnerat. Among other free services available on the SerasaConsumidor website, consumers can opt-in to the positive data initiative, which gathers information on the consumer’s payment history, measures their payment timeliness of debts and evaluates the risk of debt distress. Through the program, it is also possible to make a document alert and stolen checks alert. Free registration in Serasa helps to reduce risk of fraud and to avoid the challenges of having personal information used by scammers. Also on the website, users will find guidelines and tests on financial education on the newly launched page www.serasaconsumidor.com.br/organizar-financas.