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On September 28 in New York City, Experian and Cloudera Cares hosted a panel discussion about how Big Data can be used in a variety of ways as a force of good.  The panel included Adam Fingersh, Senior Vice President, Products and Marketing for Experian, Mike Olson, Co-founder, CSO and Chairman of the Board at Cloudera; Board Member at DataKind, Dr. Richard Bonneau, Associate Professor of Biology, Computer Science and Faculty Director of Bioinformatics, New York University; Ph.D. in Biochemistry and Vlad Dubovskiy, Data Scientist, DonorsChoose.org.   As part of the discussion, the panelists shared their thoughts about how data is being used to improve the quality of life for people around the world. During the discussion, Fingersh pointed to the impact of Data for Good in the Healthcare space.  Highlighting how Experian’s data and technology guides hospitals, physicians and patients step by step through an increasingly complex healthcare process. Specifically, this enables health institutions to validate their patients’ identifications and help determine payment plans that can fit into a patient’s budget. To learn more about what was discussed at the event see the article from the Hub.

Experian is one of 25 data management organizations that will be honored at the 2015 Data Impact Awards in New York on September 29, 2015. The awards celebration, hosted by Cloudera, honors big data success stories and recognizes the impact data-driven technology can have on the organization, business, and society at large. The common link between each of these 25 Big Data success stories is CDH, the world's most popular open source Hadoop-based distribution and key component of the Cloudera Enterprise platform. The event will kick-off the annual Big Data conference, 2015 Strata + Hadoop World and a weeklong series of events as part of Data Week in New York City. Experian is a finalist in the category of “Data-Driven Transformation” for the launch and deployment of the Experian Marketing Suite. During the last two years, Experian made transformational decisions about their marketing portfolio to unify offerings in data, technology and services into a single platform that allows marketers to create rewarding and relevant customer experiences in any channel via any device. This transformation culminated in July 2014 with the launch of the Experian Marketing Suite, a cloud-based marketing platform that leverages Experian’s customer identity and recognition technology, consumer data (the largest in the world), analytics and interaction technology. Hadoop technology was a foundational element of the Experian Marketing Suite and in particular and allowed Experian to realize their vision of creating a platform that would put the data and technology into the hands of the marketers themselves, linking disparate and disconnected customer data from any difference sources at scale and then leverage that cross-channel intelligence in real-time.  “Nobody is doing what we’re doing with Hadoop today, especially at this order of magnitude. The Experian Marketing Suite’s Identity Manager is the first real-time linkage engine that accepts data, links information together across an entire marketing ecosystem, and puts it into a usable format for a solid customer experience.” – Emad Georgy, SVP Global Software Development, Experian Marketing Services "It has been fascinating to see the growth in Data Impact Awards nominations every year – both in terms of total quantity and in the maturity and impact of each story shared," said Alan Saldich, vice president of marketing, Cloudera said in a press release. "This year's applicants represent organizations of all sizes, across all industries, and spanning locations around the globe, but they all have one thing in common: they're using data to do something amazing. I'm continuously impressed and humbled by our customers, and am glad for this opportunity to showcase their achievements." Follow the hashtags #DataImpact and #StrataHadoop on Twitter and other social media channels.  

Since Henry Ford invented the assembly line and mass automotive production began, the primary objective of all manufacturers and dealers has been to move new vehicle inventory off the lot year after year. But nowadays finding the right automotive customer can be a challenging task. Where do they live? How old are they? How much do they make? By leveraging data to answer these questions, manufacturers can market to the appropriate audience and manage inventory accordingly. In fact, a recent Experian analysis of the automotive market found that the top 10 states accounted for nearly 60 percent of all new vehicle registrations during the second quarter of 2015, led by California at 12.6 percent. The remainder of the top 10 included Texas (9.9 percent), Florida (7.9 percent), New York 5.7 percent), Pennsylvania (4.4 percent) Ohio (3.9 percent), Illinois (3.8 percent), Michigan (3.7 percent), New Jersey (3.5 percent) and Georgia (2.8 percent). Diving a bit deeper, the analysis also showed that through May 2015, nearly 50 percent of all new vehicle buyers fell within the 40-69 age range. Furthermore, 17.9 percent were between the ages of 50-59. The analysis also found that individuals with incomes from $50,000-$100,000 were the most active new car shoppers during the same time period, equating to nearly 36 percent of the market. Other findings include: Los Angeles and New York were the two DMAs with the highest market share for new vehicle registrations at 6.8 percent and 6.7 percent, respectively Toyota (13.5 percent), Ford (11.6 percent) and Chevrolet (10.8 percent) were the top 3 brands with highest new vehicle market share among retail buyers through Q2 2015 Entry-level CUVs accounted for the highest percentage of new vehicle registrations at 14.6 percent, followed by the small economy car (11.0 percent) and full-sized pickup trucks (10.7 percent) Leveraging data and analytics gives manufacturers and dealers a competitive advantage by enabling them to better understand the entire automotive market, specifically new vehicle trends. With these actionable insights, automotive companies will be positioned to make more confident inventory decisions and target specific consumers. And by better understanding whom they are targeting, manufacturers and dealers will be able to check their primary objective off the list.