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The growing prevalence of widely publicized data breaches is sparking a change in the attitudes of business leaders and consumers when it comes to cybersecurity. Board members and the C-suite can no longer ignore the drastic impact a data breach has on company reputation, and consumers are demanding more communication and remedies from businesses after a data breach occurs. As a result, the topic is a high priority facing businesses and regulators in 2015. The Experian Data Breach Resolution group serviced more than 3,000 breaches in 2014, the most in more than a decade of handling breach resolution. While our data breach services and identity protection products assist companies after a breach has occurred, our experience and insights help companies beforehand to plan and better protect their reputations in the aftermath. Today, it’s not just about upgrading your security technologies. What can benefit companies the most is learning from others – both best practices and their mistakes in handling a breach. It’s the small nuances that make a big difference, such as when to communicate the breach news and what to include in the notification to affected parties. Another important step is to keep abreast on what is happening in the cybersecurity industry from the latest malware to hit or what is the best identity protection product on the market for consumers. Knowing what’s coming, including regulatory changes, can impact the development of a response plan, too. That’s one reason resources, such as our 2015 Second Annual Data Breach Industry Forecast, are valued by companies striving to stay ahead of the curve. The paper addresses a number of risks that companies should be aware of, such as the increasing use of the cloud, lack of employee security training and the fresh breach “surface” created via the Internet of Things. My comments and predictions are meant to be a guiding light for our clients and others to use in advocating preparedness as they lead their organizations into the New Year. ”Insights into Action” is a mantra we follow, as well. As we noticed payment card breaches increasing in frequency and volume, we assessed how our products might provide even more robust protection to breach victims. This led to our collaboration with BillGuard, a mobile app for payment card monitoring that is now part of our Experian’s ProtectMyID® suite of features. Delivering valuable information and data to empower and drive businesses is the core of what we do at Experian. Our Data Breach Industry Forecast is a great example of that, and I encourage you to take action – and download it.

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