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Published: November 26, 2025 by Rathnathilaga.MelapavoorSankaran@experian.com

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Serasa Experian Helps Millions of Brazilians Manage Debt through its 2022 “Feirão Serasa Limpa Nome”

In a country with more than 68 million people in default, equivalent to a third of the total population, Serasa is holding the biggest debt negotiation event in the history of Brazil. Considered an important part of the credit calendar in the country, especially for defaulters who in Brazil form a universe equivalent to the total population of the United Kingdom or France, the Feirão Serasa Limpa Nome (Clean Name Fair in English) is consolidated as one of the main events in Brazil. What is Feirão Limpa Nome? Feirão Limpa Nome is an event held annually by Serasa and is part of the actions of the largest online debt marketplace in Brazil, Serasa Limpa Nome. The marketplace is a free service that connects more than 200 companies in Brazil with more than 70 million consumers who seek to negotiate their debts in a simple and fast way, without having to leave home and with special conditions (up to 90%), such as discounts and installments. Last year, Serasa Limpa Nome brokered more than 32 million deals, an average of 88,000 per day, 61 per minute. In November, Serasa Limpa Nome promoted the Debt Fair, an online event with discounts of up to 99%. It’s like a “Black Friday” for debts. It also had, for 5 days, a physical event with tents in the main Brazilian cities to help non digitalized people pay their debts. As Experian's Chief Financial Officer Lloyd Pitchford put it: "Limpa Nome is there to help people resolve historic debts, and it’s so humbling to see when we hold our credit fairs, the hundreds and hundreds of thousands of people come out to meet with Experian to try and resolve those debts in a way that’s supportable for them but also meets the needs of their creditors." The records and innovations of the 2022 edition With negotiations through Serasa's digital channels taking place in November December , the 28th edition of the event has provided approximately 5.5 million so far. The goal is to achieve 7 million deals by the end of the event, thus closing the largest of all editions ever held. The goal is to surpass the 2021 Fair, which granted more than BRL 10 billion in discounts, enabled 5.8 million deals and benefited 4 million people. The numbers of the Feirão 2022 will be record-setting.  We had a record number of participating companies – 267 – including banks, securitization companies (companies that buy debts), finance companies, retail, telecommunications companies, universities, and others. The number of partner companies are growing even more throughout the event. For the first time, Serasa made it possible to renegotiate basic debts, such as energy and solid waste tax. This year it was still a small offer, but already symbolic for what this debt segment represents in Brazil (27% of the total). The volume of offers available is estimated at more than 250 million, with average discounts of 70%. For the first time, Feirão Limpa Nome allowed payment with Pix, currently the main means of instant electronic payment in the country. Payments with Pix allowed, also for the first time, Serasa to offer the possibility of instantly writing off the negative debt – that is, the indebted person could have their name immediately removed from the credit bureaus, not having to wait longer for up to five business days, as provided by Brazilian legislation. For the first time, we made available the “Extrato Serasa” (Serasa Statement), a document in which consumers can prove that they no longer have debts in the company's register. Volunteers and emotion Feirão Limpa Nome is only possible because Experian had an impressive mobilization of its employees and contractors. In addition to these, there was an army of more than 400 volunteers from all over Experian Brazil, who enlisted for the purpose of contributing to a better country. The numbers were impressive and the final economic results were significant, but the most important are the stories of simple people that mark the days of physical fair. There were thousands of cases where users cried after the negotiation was done. They cried with relief at the end of a sacrifice and the resumption of a healthier economic life. Consumers who benefit from this This was the case, in the last fair, of Vagner da Silva, who managed to resolve a pending issue that had plagued him for 21 years, when his two children were born and he had to resort to overdraft and a bank loan. He left the Feirão Serasa Limpa Nome, in São Paulo, with a sense of relief. “For half my life my family and I suffered from this drama, a real knife to the head,” said Vagner, now 42. “Finally, we are free of this burden, we have a clean name”. On the same occasion, the seamstress Terezinha de Jesus cried after getting a 90% discount and paying off a debt made by her ex-husband, in her document, when buying wheels for her car in the early 2000s. “My family likes the right things and I want, when God calls me, to be free, with my suitcase packed”, she told the main Brazilian News Portal, Grupo Globo's G1, in a report that touched thousands of readers. What’s next We continue our journey to help consuemrs all over the world, and here in Brazil.  Feirão Limpa Nome is just one of many programs Experian manages in the countries where it operates.  For more information on ways we are working to help consumers, please visit our United for Financial Health page here.

Dec 12,2022 by Editor

Experian North America Honored with Top Workplace Award for 10th Consecutive Year

We’re thrilled to announce that Experian North America has been recognized as a Top Workplace by the Orange County Register for the 10th consecutive year, with an additional “Excellence Award” for our work / life flexibility. This honor is a testament to our innovative employee culture, and keeping connected, engaged and energized as a hybrid workforce. This Orange County Register award recognition is based on the results of confidential employee surveys that assess the performance of hundreds of successful companies throughout our community. We recognize that our employees are the driving force behind our decade-long achievement as a Top Workplace. Our talented team is dedicated to both their own growth and pushing us forward, and we’re grateful for all they do to make Experian such a great place to work. Employee collaboration from our hackathons and company-wide product overviews have sparked remarkable innovations, such as Experian Go and Experian Boost. These products are especially helpful to members of diverse backgrounds and low-income households. Our Mental Health First-Aiders program is another example of employees coming together to support each other.  Our commitment to creating a supportive, purpose-driven culture is reflected in multiple awards from authoritative sources such as Great Places to Work. Not only was Experian listed among the "Best Workplaces for Parents," we’re also honored to be included on their list of "Best Workplaces for Millennials." Additionally, we’re passionate about giving back to the communities in which we work and live. We take pride in our company’s numerous contributions to organizations focused on the well-being of people from a diverse array of backgrounds. From creating the Experian Volunteer Leadership Network to our financial support of community organizations such as Ascend, National Urban league, HomeFree-USA and the Pathways Forward Initiative, we’re dedicated to helping people in need. We believe all these factors have led to our success as a company and a desirable place for people to build thriving careers. We’re honored that leading organizations like the Orange County Register and Great Places to Work recognize our efforts to make the world a better place. We want to make sure that we continue to innovate; that our products and services are first-best-and-only in their respective industries; and that we take very good care of our constituents.

Dec 09,2022 by Editor

Experian Receives the 2022 Mortgage Bankers Association Diversity, Equity & Inclusion Residential Leadership Award

Home ownership has been found to be one of the greatest drivers of generational wealth, but the dream of owning a home can seem out of reach for millions of Americans. At Experian Mortgage, we believe our commitment to diversity, equity and inclusion, and leveraging the power of data, analytics and technology creates a better tomorrow for all. Our team is 100% committed to helping expand homeownership opportunities to populations traditionally left out of the market. For me personally, diversity, equity and inclusion – in all regards – is a personal passion.  That’s why it’s especially thrilling and humbling to receive the Mortgage Bankers Association (MBA) 2022 Residential Diversity, Equity and Inclusion (DEI) Leadership Award in the Market Outreach Strategies Non-lender category. Diversity, equity and inclusion is more than just a program for us. It drives our company’s mission of financial inclusion. We are proud to partner with nonprofit organizations including HomeFree-USA, the Urban Institute, UnidosUS and the National Urban League to break down barriers to homeownership through financial and credit education. Through our United for Financial Health program, we established the Home Preservation Grant to assist Black and African American homeowners at risk of losing their homes due to the negative impact of COVID-19. To date, homeowners in Atlanta, Chicago and the greater Washington, D.C. areas have benefitted. As a member of the MBA, Experian enthusiastically signed the Home for All Pledge, furthering its commitment to be a champion for change in addressing the barriers to sustainable housing for persons and communities of color. Additionally, several members of the Experian Mortgage team participate in the Housing Affordability Convergence in support of MBA’s initiative to facilitate new solutions to the nation’s rental and housing affordability challenges. For Experian Mortgage to be recognized by the MBA for our market outreach efforts is tremendously rewarding. It helps confirm we’re on the right track and we still have more to do. We look forward to providing partnership and support to clients and the industry to join us in our mission of financial inclusion. Click here to learn more about our commitment to diversity, equity and inclusion.

Dec 09,2022 by Michele Bodda

Insights from Reuters Next: Building a More Inclusive Financial System with Data and AI

Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native.  To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues.  On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted.  What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products.  We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system.  At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working.  We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.    

Dec 13,2024 by Scott Brown

New Initiative Aims to Empower Opportunities in the Hispanic Community

We believe that financial literacy leads to empowerment. That is why Experian supports initiatives and partners with community organizations to deliver financial education. We also develop products and services that give more control to consumers over their credit profile and financial health. As part of advancing our mission of Financial Power to All®, we are proud to announce we are helping more than 5,000 Hispanic individuals nationwide by relieving $10 million dollars of consumer debt. To provide families with this boost, we joined forces with ForgiveCo, a Public Benefit Corporation (PBC), to administer the acquisition and cancellation of qualifying consumer debt for the selected recipients. Beneficiaries will also receive a one-year premium Experian membership for free that offers access to their Experian credit report in English and Spanish[i], FICO® Score[ii], bilingual educational content, and other financial resources. We hope this effort helps raise awareness of the importance of financial literacy for everyone, and that Experian has resources to help individuals reach their financial dreams.  To amplify the message, we collaborated with multi-platinum, award-winning singer and songwriter Prince Royce and you can see his video here. In fact, we have been making a concerted effort the last several years to evolve our educational resources and products to better support all underserved communities. Some of our other activities include the creation of the B.A.L.L. for Life initiative that connects African American and Hispanic youth with financial education, supporting scholarships for Asian Americans through the Ascend organization, providing custom resources for Out & Equal and Born This Way Foundation for the LGBTQ+ community, supporting the NextGen Innovation Lab for Disability:IN, and sponsoring credit counseling for the military community with Operation HOPE. For resources in Spanish, Experian offers a credit e-book and consumers can access a full suite of articles at the Ask Experian blog here. [i] Only Experian credit reports are available in Spanish. All other services associated with an Experian membership are available in English only. English fluency is required for full access to Experian’s products.  [ii] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

Oct 22,2024 by Jeff Softley

Three Myths Blocking the Way to Greater Financial Inclusion

Amid some of the financial challenges that underserved communities experience, members across the financial services community remain committed to championing initiatives and programs that drive greater financial inclusion. In fact, collaboration has led to the inclusion of non-debt related payment information on consumers’ credit profiles, as well as digital services that make it easier to manage money. These efforts have helped to broaden access to fair and affordable financial resources for more individuals. While significant progress has been made, there is still more work to do. However, some of the misconceptions and myths about the financial services community are hindering further advancement. Debunking these myths will accelerate progress by building trust between the financial services community and consumers. Person withdrawing money from ATM contactless Myth #1: “Financial institutions have no interest in underserved consumers or credit invisibles.” The truth is, banks and credit unions want to say “yes” to more prospective borrowers, including individuals and families from underserved communities. Beyond being the right thing to do, it’s an opportunity to potentially build lifelong relationships with a relatively untapped market. A show of good faith to communities who have largely been ignored by the financial system could lead to customer loyalty that may extend to their family and friends. That’s why participants across the financial ecosystem have been proponents of including expanded data sources—such as on-time telecom, utility and video streaming service payments—on to consumer credit reports, as well as exploring other Fair Credit Reporting Act (FCRA)-regulated data sources, including payment data on short-term small dollar loans and expanded public records data. Making this data more accessible to lenders provides a more comprehensive view of a consumer’s ability and willingness to repay outstanding debt—an actionable solution to extending credit to consumers without lenders taking on additional risk. Myth #2: “There is a lack of trustworthy financial education resources.” The financial services community and affiliated organizations recognize that empowering people with financial knowledge and skillset are critical to consumers’ financial success. In fact, banks and credit unions are partnering with nonprofits and non-governmental organizations to better understand the unique challenges and opportunities within specific communities and provide relevant tools and resources. For example, Experian’s B.A.L.L. for Life (Be A Legacy Leader) program, launched in partnership with the National Urban League, serves as a catalyst for engaging with Black communities and low-income youth through live events and digital financial education. Subject matter experts, professional athletes, celebrities, and other influencers share their experiences and expertise, covering topics such as banking, credit, financial management and investing. In addition, to help people improve their financial management, Experian partners with the National Foundation for Credit Counseling (NFCC). The NFCC connects consumers with certified financial counselors to help them address various pain points, including debt management, homeownership, student loans or small business cash flow issues. Myth #3: “Underserved communities have few opportunities to build credit and enter the mainstream financial system.” People from underserved communities, as well as younger consumers and recent immigrants are often excluded from the mainstream financial system because they lack an extensive credit history. Historically, it’s created a vicious cycle; in order to get credit, you have to have credit. Fortunately, there has been a sea change in innovative solutions to address the specific needs of these populations. These include new credit scoring models and microfinancing which provide financial services to individuals who may have been excluded from traditional banking systems. In addition, by incorporating expanded data sources, such as telecom, utility and residential rental payments onto credit reports, lenders have more visibility into consumers who may have been excluded by traditional credit scoring methods.These programs help individuals and families from underserved communities establish and build a credit history that could enable loans, or the ability to rent an apartment or open their dream business. An example is Experian Boost®, a free feature that allows Experian members to contribute their history of making utility, cellphone, insurance, residential rent and video streaming service payments directly into their Experian credit profile. By incorporating nontraditional credit data like paying utility bills on time, online banking transactions, rental payments and verified income data, more people can establish a credit profile that can potentially qualify them for a loan. More Inclusion, Fewer Myths It’s encouraging that community organizations and banks are beginning to see the economic and social benefits of aligning on financial literacy and inclusion. As more initiatives come online, underserved populations will be able to establish a better financial foundation. Then, we can declare the myths to be history.

Jul 23,2024 by Sandy Anderson