In an article published by Bloomberg this week, Brian Cassin, Experian CEO, discusses the transformation of the business from a credit bureau to an innovative, global information services firm. The story highlights some of the remarkable work Experian does with high-profile clients including Coca-Cola and Fannie Mae, using data to inform marketing and strategy decisions. The article also references recent product innovations including Ascend, which offers analytics on demand, and PowerCurve, our market-leading decision analytics platform. Worth mentioning is that Experian’s strong financial performance also comes through in the article, which notes that the company’s stock price has doubled since 2015 while the FTSE 100 index has stagnated. Check out the full article.
Data science is transforming the way the world works. And yet it’s no secret that there aren’t enough women pursuing a career in STEM. At Experian, we’d love to see that change. It’s better for everyone when industries are diverse; it makes us all stronger, more creative and more effective. Part of encouraging new generations into our industry means recognising and celebrating the achievements of the female role models working in data today. That’s why we’re thrilled to sponsor this year’s Women in Data (WiD) conference, an event designed to help inspire, educate and support women in the industry. Women like Experian’s Sarah Robertson, who recently shared her story with leading women’s publication, We Are The City, and who will be sitting on our panel session at the event. We want to have a workforce that’s as rich in diversity as the people who use our services. That’s one of the many reasons we’re so excited by WiD’s mission. Together we hope to empower and encourage women into the data science industry, supporting the next generation of data scientists who can help shape the future. You can find out more about the WiD community on our recent podcast.
Every day we work with companies doing amazing things with their data. We are therefore delighted to be sponsoring the very first Experian ‘Data Excellence’ award at this year’s Lloyds Bank National Business Awards. It gives us the chance to celebrate organisations for their innovative thinking and excellent use of data – an area we at Experian are very passionate about. The quality of entries for this category was high, showcasing some real-life examples of how data-driven solutions can not only deliver better outcomes for customers, but also embrace the opportunities presented by an ever-changing data landscape. However, there could only be one winner. So, we are pleased to announce that Cleveland Police are the deserving recipient of the inaugural award for their ‘Golden Nominal’ project – an initiative which demonstrates how the power of better data can have a positive impact on policing. The project responds to the huge challenge that having vast, unquantifiable number of duplicate records was posing on delivering an efficient and appropriate response to the community. And not only has it far surpassed targets in terms of reducing duplicates, most importantly it’s provided opportunities to serve the community better and identify those most vulnerable far more quickly. Such was its innovative nature, the project was recognised at a national level by the Home Office, who provided co-funding from its Innovation Fund – a fantastic result for them. The award was presented by Experian’s Chief Data Officer, Jonathan Westley, to Maria Hopper from Cleveland Police at the awards ceremony in London. She said: “We’re absolutely thrilled to be named as winners of the ‘Data Excellence’ award. Our data initiative allowed us to solve a challenge that was hindering our ability to respond quickly and accurately to those who need it most in our community. For us, winning this award is fantastic recognition of the critical role that data plays in delivering positive policing and keeping people safe.” To hear more from Maria, you can watch this short video. We would like to congratulate Cleveland Police on a well-deserved award win, along with all the other winners on the night. To find out more, you can visit the National Business Awards website.
Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.
We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.
Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.
