Experian was recently named one of 2016’s Top 100 Fintech Companies by American Banker, joining the ranks of companies such as Thomson Reuters and FIS. This announcement comes less than two months after being named among Forbes Magazine’s Top 100 “World’s Most Innovative Companies” for the third year in a row. Ranking near the top at #13, this American Banker listing is further evidence of our commitment to innovation and creating a better world through data. All of us at Experian take this commitment very seriously, and we’re proud that every day our data and analytics are helping people and businesses to achieve more. The American Banker and Forbes rankings also confirm that Experian is much more than a credit bureau. We believe data has the power to transform lives and societies for the better, and we’re making sense of it in powerful new ways that others can’t. One example of our innovative approach to solving big-picture problems around the world is our Experian DataLabs, staffed by teams of scientists with Ph.D.’s and applied research practitioners with expertise in advanced analytics and machine learning. This team helps businesses solve strategic marketing and risk-management problems through advanced data analysis. Using applied research and development we work to increase profitability, optimize data assets, control financial risk and ensure regulatory compliance for our clients. We’re also looking at data in new ways to help companies better identify fraud to protect themselves and the customers they serve. Experian’s innovative capabilities also help people get the financial services they need. We’re uncovering new, ground-breaking ways to build clearer pictures of people’s financial situations, and we’re helping people use these insights to take better control of their future. By collecting, combining and analyzing data, Experian is powering opportunities to help people plan for and build a better tomorrow. I’m confident that we’ll continue to take hold of these opportunities to unlock the true power of data in the years to come.
Experian’s Group President of Marketing Services Steve Wagner was recently named Secretary of the Data & Marketing Association’s (DMA) Executive Committee. Elected at the 2016 &THEN global conference hosted in Los Angeles, Wagner joins a group of C-suite level executives from marketing brands, agencies, tech companies, data companies and media companies who serve as DMA Officers and Board members. This coalition of partners is focused on elevating DMA’s mission to champion deeper consumer engagement and business values through the innovative and responsible use of data-driven marketing. Wagner’s election to the executive committee is a reflection of the importance of understanding insights gleaned from big data, which work to power opportunities for marketers to better reach their target audiences. “Unleashing the power of data to drive decision-making is now more critical than ever before in targeted marketing,” said Wagner. “Experian uses big data to help build healthy, robust businesses that better understand their customers’ unique needs and interests, and use that intelligence to predict trends and plan for the future.” When DMA launched in 1917, it united a small group of marketers in Chicago to fight postal regulations. Today, DMA is comprised of data scientists, data technologists, data-inspired designers, creative experts and data-driven marketers, and boasts a network of more than 1,400 member companies representing nearly 100,000 members and participants. In his expanded role, Wagner will work alongside this like-minded group of individuals who are committed to powering opportunities through data. Wagner joined the DMA Board of Directors in April 2016. In addition to his new role as Secretary, he now acts as Chairman of the nominating committee for new DMA board members. The marketing industry is better understanding how to leverage big data as an increasingly vital tool. Being the trade body for the industry, DMA’s shifted focus to data-driven marketing is a recognition of that transition in the marketing industry which views data as an expanding resource to identify and fulfill customer’s needs and interests in a way that improves their lives—seamlessly and efficiently. Recently, along with announcing Wagner’s appointment, DMA rebranded itself with the growing role of data in marketing and advertising, from the Direct Marketing Association to the Data & Marketing Association. At Experian, we view data as a powerful key that unlocks endless opportunities for the future. We know that by unlocking the power of data, we can help marketers better reach their audience and maximize every opportunity while exposing consumers to products that suit their lifestyle. Wagner’s appointment to the Executive Committee of the Data & Marketing Association reflects the increasingly important role that data plays in the marketing industry, as well as the leading role that Experian is playing to help transform the industry.
Kevin Dean, president and general manager of Targeting for Experian sat down with Ginger Conlon, editor-in-chief of GingerConlon.com at DMA’s &THEN 2016 Conference. The two discussed a number of topics, including the re-emergence of third-party data for marketers. As the industry has turned towards data-driven marketing, more brands are again leveraging third-party data to enhance their first-party data, as well as pull insights that enables them to better connect with their customers. To read more from the interview, visit GingerConlon.com.
Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.
We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.
Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.
