Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, received top honors in five categories for the 2015 Email Marketing Awards. The awards competition was presented by The Marketer Quarterly, the digital magazine for marketers by marketers. Award submissions were judged by analysts from The Relevancy Group, the parent organization of The Marketer Quarterly, and by Marketing Democracy principal Chris Marriott. Experian Marketing Services received more awards than any other Email Service Provider (ESP): Best Reactivation Email — Retail: Boden, ESP — Experian Marketing Services and Movable Ink Best Reactivation Email — Consumer: American Home Shield, ESP — Experian Marketing Services and Epsilon (agency) Best Offer Email: Chico’s, ESP — Experian Marketing Services and Movable Ink Best Triggered Email — Retail: Ann Taylor, ESP — Experian Marketing Services Most Innovative Email: DIRECTV, ESP — Experian Marketing Services and RealTime Email by LiveClicker “We’re always looking to provide the most relevant, personalized content to our customers,” said Kellen Fitzgerald, brand marketing manager at Ann Taylor. “It’s great to be recognized for using our data to better the customer experience, and Experian Marketing Services really helps us optimize this strategy with its data technology and expertise.” “Even as a tried-and-true channel, email still has so much room for innovation. Working with Experian Marketing Services has helped us optimize our data-driven email strategy and focus on bringing that innovation to everything we do,” said Stephen Lamb, Director of Marketing, Digital Commerce, Chico’s FAS. “We’re excited to be recognized for this unique campaign, which resonated with customers and drove results.” “Email has always been a crucial component of the Experian Marketing Suite, and we’re honored to have been recognized in so many different categories for unique and innovative campaigns that helped our clients reach their most valuable customers,” said Ashley Johnston, senior vice president of global marketing at Experian Marketing Services. “In today’s marketing landscape, emails need to be consistent, personalized and relevant in order to attract attention. Our goal is to help our clients do just that.” Experian Marketing Services also was recognized earlier this year with seven 2015 Relevancy Ring Client Satisfaction Awards in The Relevancy Group’s 2015 report The Relevancy Ring — ESP Buyers Guide 2015. Experian® received two Gold awards in Production Services and Integration and five Silver awards in Infrastructure Stability, Creative Services, Technical Services, Deliverability Tools & Services, and Omnichannel Marketing Capabilities. Details about all the winning campaigns are featured in the cover story in Issue 8 of The Marketer Quarterly. To view the 2015 Email Marketing Awards winners, register for a free subscription to The Marketer Quarterly at http://www.marketerquarterly.com. “We’re very pleased that The Marketer Quarterly Email Marketing Awards are recognizing some of the best email creative in the business,” added Dianna Dilworth, editor of The Marketer Quarterly. “The work we reviewed in all of the submissions is a leading indication that not only is email marketing thriving, but it’s making a significant difference in the success of businesses around the globe.”
This article published in CIO Review magazine by Eric Haller, executive vice-president of Experian’s global DataLabs, discusses the science behind Big Data and how it can be used as a force for good. According to Haller, Big Data only becomes truly powerful when it is compiled, sorted, analyzed and manipulated – when it is translated into the language of business leaders and policymakers. And so the explosion of data has driven the emergence of fields built for the sole purpose of making data usable. View the full article here.
New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that during the third quarter of 2015 email volume rose 24.8 percent year over year, while engagement rates matched or exceeded those in Q3 2014. The Experian Marketing Services’ Q3 2015 Email Benchmark Report notes: 37 percent of brands had a significant year-over-year increase in transaction rates and revenues per email Unique open rates were 17.5 percent in Q3 2015, up from 16.7 percent in Q3 2014 Unique click rates remained constant at 2.1 percent in Q3 of both 2014 and 2015 Smarter data-management practices are key to higher engagement According to Experian’s analysis, email volume increased year over year across all industries except publishing. “Scale can often be a marketer’s Achilles’ heel when it comes to email — increase your volume and expect to see a decrease in engagement and effectiveness. When we see the opposite — and our latest data shows that we’re seeing a shift — it’s a sign of data stewardship, leveraging data to drive smarter marketing decisions,” said Spencer Kollas, vice president of global deliverability services at Experian Marketing Services. “Transaction rates typically tend to be more sensitive to volume changes than open and click rates. The fact that retail brands are experiencing significant increases in transaction rates despite the increased volume means that they are properly segmenting their audience based on customer needs and delivering relevant messages and campaigns.” Significant volume increases continue during the 2015 holidays The peak days of the 2015 holiday season saw large year-over-year increases in volume, led by a 68 percent increase in travel emails and a 36.4 percent increase in emails from multichannel retailers. Email volume on Cyber Monday alone was 28 percent higher than in 2014. For the peak days from the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, transactions were 22 percent higher than those seen last year. “More marketers are prioritizing deliverability tools and data-management technologies that help them deliver more relevant messages and offers to the right customers,” added Kollas. “When we look at the 2015 holiday data to date, retailers seem to be leading the industry when it comes to applying data to better segment and target messages. The engagement rates indicate that their customers are finding the offers relevant and useful, even as they hear more from these brands,” added Kollas. Flash sales had 59 percent higher transaction rates than average The Q3 2015 Email Benchmark Report featured a trend-to-watch section on flash sales, targeted sales that last less than 24 hours and promise customers great value during a limited time period. The report found that in the third quarter of 2015, flash sales had 59 percent higher transaction rates than the third quarter multichannel retail benchmark. In addition, revenue per email for flash sales was 29 percent higher than the Q3 2015 multichannel retail benchmark. A complimentary download of the full report is available here.
Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.
We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.
Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.
