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Published: December 11, 2025 by Krishna.Nelluri@experian.com

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Experian Marketing Services upholds leadership position as the number 1 email marketing provider to the top ecommerce retailers in North America

For the seventh straight year, Experian Marketing Services secured the top spot, according to Internet Retailer’s 2014 Top 500 Guide Experian Marketing Services has once again secured the number one position as the leading email marketing provider to the greatest total of top 500 online retailers in North America. According to Internet Retailer’s recently released 2014 Top 500 Guide, Experian Marketing Services ranks ahead of all other email marketing services companies, as measured by the number of top-500-ranked e-retailers in North America using its products and services. This marks the seventh year in a row Experian Marketing Services has held the leading position. Internet Retailer’s Top 500 Guide compiles exclusive data to provide marketers with valuable insights to help grow their businesses, including insights related to what’s driving growth in online sales. The annual guide is widely recognized as the industry’s most comprehensive analysis of America’s 500 largest retail Websites, as ranked by annual ecommerce sales. “Drawing on our expertise in building scalable and reliable marketing technology as the world’s largest email service provider, our frontrunner recognition in the 2014 Top 500 Guide underpins our commitment to providing our clients with a single cross-channel platform to deliver coordinated and intelligent interactions with their customers,” said Peter DeNunzio, president of Cross-Channel Marketing at Experian Marketing Services. “There’s no question that competition is increasing in the online retail space so it’s wonderful to see so many of our clients leading the way in customer engagement year over year.” The modern-day consumer has forever changed the relationship between a brand and its customers, as well as the technology that enables marketers to maintain and grow those relationships. As one of the most highly regarded email service providers in the industry, Experian Marketing Services sends more than 14 billion email messages a month on behalf of the world’s most recognizable brands. Backed by the industry’s highest-rated client services team, Experian Marketing Services’ cross-channel marketing platform is built with the scale and flexibility to support digital programs of any size and sophistication. Learn more about Experian Marketing Services’ cross-channel marketing platform by visiting its Website. Order a copy of Internet Retailer’s 2014 Top 500 Guide by visiting it’s Website.

Jul 10,2014 by

Experian Marketing Services brings together marketing storytellers for 2014 Client Summit

2014 Client Summit: Storytellers will focus on how brands can deliver authentic and meaningful customer experiences. Experian Marketing Services today announced a star-studded speaker lineup for its 2014 Client Summit to be held July 23–25, 2014, at The Cosmopolitan of Las Vegas, in Las Vegas, Nev., around the theme of “Storytelling.” The award-winning event will bring together more than 1,000 attendees from some of the world’s largest and most sophisticated brands. Marketers will hear from compelling storytellers throughout the three-day event including: • Michael Strahan, cohost of "LIVE with Kelly and Michael" and "Good Morning America," analyst for "Fox NFL Sunday" and pro football Hall of Famer • Adam Savage, cohost of “MythBusters” on Discovery Channel • Sophia Amoruso, founder and CEO of Nasty Gal, the fastest growing online retailer in the country, and author of #GIRLBOSS • Jermaine Dupri, Grammy winner and founder of Global 14 • Don Steele, senior vice president, fan engagement, multiplatform marketing at Comedy Central • Dave Beveridge, senior vice president, marketing at ShoeDazzle • Jenn McClain-De Jong, vice president, ecommerce at The Limited • Brad Nash, marketing director, email and lifecycle marketing, GameStop “Marketers need to master both the art and science of storytelling in order to resonate in a meaningful way with their customers,” said Ashley Johnston, senior vice president, global marketing at Experian Marketing Services. “For the 2014 Client Summit: Storytellers, our goal is to give marketers the right balance of inspiration, education and networking. We’ll also demonstrate the latest advancements within our marketing suite so that clients can go back to their teams with tangible strategies for creating relatable, memorable and sharable customer experiences.” At the event, executives from Experian Marketing Services will unveil the company’s latest products, capabilities, actionable case studies and groundbreaking consumer research, sharing the stage with clients and partners. Attendees can choose from nearly 50 breakout and roundtable sessions featuring speakers from Forrester Research, GameStop, Michael’s Stores, Microsoft Advertising, Yahoo!, Zappos, Hearst Magazines, AT&T, Bass Pro Shops, Williams-Sonoma, Saks Fifth Avenue, Men’s Warehouse, AOL, Associated Press, EA, Bare Necessities, Finish Line, Scripps Interactive and Western Union, among others. Breakouts will address a wide range of topics relevant to marketers, including: • Digital advertising • Mobile strategies • Response attribution • Data management • Behavioral targeting • Email to cross-channel evolution • Email creative optimization • Compliance and deliverability • Predictive analytics and modeling • Loyalty programs A highly anticipated event each summer for marketers, Experian Marketing Services’ Client Summit was recently recognized with a Stevie Award for Best Tradeshow/Conference at the American Business Awards. “I had an absolute blast at my first Summit,” said Courtney Bradley, Coordinator, Loyalty Marketing, Virgin Airlines. “Not only did we learn a great deal, but we had a fantastic time doing it! The keynote speakers were inspiring, the breakout sessions were insightful and The Cosmopolitan Las Vegas was a fantastic venue. Experian Marketing Services did an amazing job overall. I can't wait for next year!” Visit http://www.2014clientsummit.com today to learn more and to register. Space is limited and is on a first-come, first-served basis.

Jun 26,2014 by

Why Mississippi Lawsuit Against Experian has no Merit

Earlier this week, it was reported that the Mississippi Attorney General filed a lawsuit against Experian. While not breaking news, it is important to provide context to the allegations. As the world’s largest credit bureau – and in managing more than 220 million files in the US alone – it has become commonplace to question credit reporting agencies. We are used to scrutiny of our practices – but sometimes the claims are just plain wrong. In the case of the lawsuit from the Mississippi Attorney General, we are disappointed that the state has taken this action. We feel that the lawsuit is not based on facts – even after we had fully cooperated with their investigation. As such, we intend to vigorously defend our company against these allegations. Specifically, to say we purposefully put errors on credit reports is false and unsupported by evidence, and clearly calculated to be sensational. Contrary to those allegations, Experian credit reports are used millions of times every day to accurately and quickly assess risk in lending and speed the process of making credit readily available to consumers. The Attorney General asserts that 95% of the data in our systems is accurate – but in fact, it is closer to 98% accurate. While we are proud of this accuracy rate, we continue to invest millions of dollars every year to make our accuracy rates even better. We are, in fact, working with the industry and our competitors to raise the accuracy and data quality standards for our credit reporting industry and, ultimately, to benefit consumers. Any allegation that we are operating illegally and out of compliance is false. In fact, Experian already operates in compliance with laws and under the federal Fair Credit Reporting Act (FCRA), which governs all aspects of our credit reporting business, including how we receive data, store it, transmit it and most importantly, how we allow other companies to use it and consumers to view and dispute it. Specifically, under the FCRA, consumers can view and dispute any or all of the information on their credit reports. And we recommend consumers take full advantage of accessing their free report annually at www.annualcreditreport.com. In the event a consumer finds an inaccuracy in their report, they can dispute the inaccuracy at Experian as required by federal law. While we plan to defend the lawsuit outside the lens of a public forum, it is worth noting how Experian, as a global leader, is a vital part of the credit ecosystem — empowering economic health for businesses and consumers alike. Very simply, because of what we do and what the credit reporting business offers, consumers can walk into an automotive dealership and purchase a car, they can get approved for a home loan over the phone and they can instantly get credit at their favorite retailer. Sometimes we take that for granted.

Jun 21,2014 by

Experian Assistant Leading the Way in Financial Services: Wins Big Innovation Award

Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.

Jan 30,2025 by Editor

Experian Earns Top Score in Human Rights Campaign Foundation’s 2025 Corporate Equality Index

We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.

Jan 17,2025 by Michele Bodda, Aaron Ricci

Celebrating 12 Years as a Top Workplace: What Makes Experian Exceptional

Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.

Dec 20,2024 by Editor

Krishna Nelluri

Web Developer

With a passion for crafting seamless digital experiences and a keen eye for front-end development, Krishna brings practical insights and hands-on expertise to every post. Whether exploring new frameworks or optimizing performance, his writing reflects a commitment to clean code and user-centric design.