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Published: December 11, 2025 by Krishna.Nelluri@experian.com

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What’s the rest of your generation driving?

Experian’s State of Credit report recently highlighted the credit savviness of four generational groups, and showed how differently they manage their financial obligations. As you’d expect, there were several intriguing findings, so we extended the research to see how these same generational groups would differ when it comes to buying a vehicle. In a recent analysis of market trends in the automotive industry, Experian Automotive looked at vehicle registrations, and examined the car buying habits of Millennials (up to 32 years old), Generation X (33-48 years old), Baby Boomers (49-67 years old) and the Silent Generation (68-85 years old). Interestingly, Millennials and Generation X had similar taste in the new vehicles they purchased, differing only in order of preference. The Honda Civic, Ford F-150, Honda Accord, Toyota Camry and Chevrolet Silverado 1500 made up the top five for Millennials, while the Generation X list consisted of the Ford F-150, Honda Accord, Chevrolet Silverado 1500, Toyota Camry and Honda Civic. Baby Boomers shared a similarity with Generation X, as the F-150 was also their vehicle of choice. The rest of the top five new vehicles for Baby Boomers were the Chevrolet Silverado 1500, Honda Accord, Toyota Camry and Honda CR-V. The top five for the Silent Generation consisted of the Toyota Camry, Ford F-150, Honda Escape, Honda Accord and Hyundai Sonata. Other findings from the analysis included: • Twenty-five percent of new vehicles financed by the Silent Generation were leases • Generation X and Baby Boomers purchased vehicles with the highest average values in the quarter, $29,494 and $28,764, respectively • Baby Boomers purchased the highest percentage of Hybrid vehicles (47 percent), while Millennials purchased the lowest (9 percent) • Baby Boomers purchased the highest percentage of new import vehicles and new domestic vehicles at 42.5 percent and 43.2 percent, respectively

Jan 06,2014 by

Has your credit account been compromised? Experian has advice for you.

When a criminal steals your account number and security code, they often are planning to use that account to make purchases. Your credit report is not consulted for purchase transactions. So, in such cases, you should consider contacting your card issuer and request a new account number. At minimum, you should check your account online to see if there has been any activity which you do not recognize. If the criminal’s goal is to open new accounts in your name, then it is likely that one of your three credit reports would be accessed by the potential lender. In that case, you may want to consider adding an alert to your reports. Fraud alerts are special statements consumers can have added to their credit report if they have reason to believe they may be a fraud victim or know that they have been victimized. There are two different fraud alerts: An initial security alert tells lenders that you may be a victim of fraud or identity theft and asks them to take additional measures to verify the identity of the applicant before granting credit in your name. You can request a free copy of your credit report when you request that the alert be added. If you don’t find evidence of fraud, you can have the alert removed, or simply allow it to expire. If you do find evidence of fraud, your next step would be to add an extended security alert, sometimes called a victim statement. You will need a police report or other valid identity theft report to add an extended security alert. The extended security alert states that you are a victim of identity theft and requests that lenders call you to verify your identity before granting credit in your name. An extended security alert remains on your credit report for seven years or until you ask that it be removed. The alerts are included when your report is provided to a lender so they can take appropriate action when the alert is on your report. There is no charge to add a fraud alert. When you do so, Experian notifies the other national credit reporting companies so that alerts can be added to those reports, as well. You can add an alert online at experian.com/fraud, or by calling 1-888-EXPERIAN (1-888-397-3742) and selecting the fraud option.

Dec 21,2013 by Editor

Protecting Your Credit history After a Large Data Breach

News of the Target stores security breach has caused many people to ask what they can do to protect themselves from misuse of their stolen identification information. When a criminal steals your account number and security code, they often are planning to use that account to make purchases. Your credit report is not consulted for purchase transactions.  So, in such cases, you should consider contacting your card issuer and request a new account number.  At minimum, you should check your account online to see if there has been any activity which you do not recognize. The system of fraud alerts that has been in place for decades in the credit reporting systems was designed specifically to help people who are identity theft victims, or have reason to believe they may be, to stop credit fraud resulting from that identity theft. In the Target incident and similar data breaches, neither a temporary security alert nor a fraud victim statement on your credit report will stop the thief from using your credit card account. But the alerts may help protect affected consumers from new credit fraud if the identity thief attempts to open new credit accounts using their stolen information. These services are available at no charge to anyone who is a victim of identity theft, or who has reason to believe they may be a victim: Temporary Security Alert (90 days) You can add a temporary, initial security alert to your credit report. You can do so at experian.com/fraud. The alert is free and lasts for 90 days. That gives you time to get a copy of your credit report, which is also free, and ensure there is no credit fraud appearing on your report. The alert is sent every time a lender or other business requests a copy of your credit report. The alert says: Fraudulent applications may be submitted in my name or my identity may have been used without my consent to fraudulently obtain goods or services. Do not extend credit without first verifying the identity of the applicant. I can be reached at XXX-XXX-XXXXEXTXXXXX. This Security Alert will be maintained for 90 days beginning MM-DD-YY. Initial security alerts are intended for people who know or have reason to believe they are at increased risk of credit fraud. For example, they may have lost their wallet or purse, or they may have received a notice that their identifying information was compromised as the result of a computer data breach. For those individuals a temporary security alert may be all that is needed. If they find their wallet or purse, or the data is recovered and has not been accessed, they have no need to continue the alert because the threat no longer exists. Extended Fraud Alert Also known as a victim statement, the extended alert statement says: Fraudulent applications may be submitted in my name or my identity may have been used without my consent to fraudulently obtain goods or services. Do not extend credit without first contacting me personally and verifying all application information at DAY XXX-XXX-XXXXEXTXXXXX or EVENING XXX-XXX-XXXXEXTXXXXX . This victim alert will be maintained for seven years beginning MM-DD-YY. In order to add a victim statement you must first file a police report or valid identity theft report. A victim statement lasts seven years, and like an initial security alert, is provided to every business that requests your credit report. Experian and the other national credit reporting companies share initial security alerts and fraud victim statements when they are requested by a consumer. When one of the credit reporting companies is contacted, it will automatically notify the others to add the alert, as well. The credit reporting companies implemented the one-call process a number of years ago. They recognized the importance of making it as easy as possible for people at high risk of identity theft or who already were victimized to add the alerts so that they could begin the recovery process.

Dec 20,2013 by

Experian Assistant Leading the Way in Financial Services: Wins Big Innovation Award

Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.

Jan 30,2025 by Editor

Experian Earns Top Score in Human Rights Campaign Foundation’s 2025 Corporate Equality Index

We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.

Jan 17,2025 by Michele Bodda, Aaron Ricci

Celebrating 12 Years as a Top Workplace: What Makes Experian Exceptional

Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.

Dec 20,2024 by Editor

Krishna Nelluri

Web Developer

With a passion for crafting seamless digital experiences and a keen eye for front-end development, Krishna brings practical insights and hands-on expertise to every post. Whether exploring new frameworks or optimizing performance, his writing reflects a commitment to clean code and user-centric design.