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Published: December 11, 2025 by Krishna.Nelluri@experian.com

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Toyota Tops Corporate Loyalty, Ford Leads Brand Loyalty

Whether you own the largest pickup or the smallest hybrid on the market, one thing remains clear – folks in the U.S. love their vehicles. In the recently released Loyalty and Market Trends Report by Experian Automotive, we looked at several key trends that highlight who is buying what, and which auto makers received highest marks in loyalty in Q2. The infographic here reveals that Toyota took the top spot in Corporate Loyalty* for the first time since Q3 2009, and that the Chevrolet Sonic was top model in Brand Loyalty. The analysis also found that Ford owners were the most Brand Loyal overall, landing six models in the top ten. The report also highlighted several other areas of the Auto industry including registration trends, market share shifts and changes in the average vehicle age. All of this information will be presented in a free webinar on Oct. 11 at 11am PT / 1pm CT / 2pm ET. If you would like to attend the event, visit www.ExperianAutomotive.com to register. If you can’t make the live event, a recording will be available on the site for download. *To measure loyalty, we looked at vehicle owners and their subsequent vehicle purchase. For example, if you owned an Acura, then purchased a Honda, you would be considered Corporate Loyal, but not Brand Loyal. To be Brand Loyal, you need to buy another Acura.

Oct 10,2012 by

CFPB Credit Score Report: “Correlations across the results of scoring models were high”

The Consumer Financial Protection Bureau (CFPB) has just issued its latest report to Congress on credit scores sold to consumers versus credit scores sold to creditors. The 42-page report, which you can find here, provides an analysis of different scoring models, comparing credit scores sold to creditors and those sold to consumers by the national credit reporting agencies, including Experian. Of particular interest, and of reassurance to consumers, are some high-level conclusions from the report: "The CFPB found that for a majority of consumers the scores produced by different scoring models provided similar information about the relative creditworthiness of the consumers. That is, if a consumer had a good score from one scoring model the consumer likely had a good score on another model. For a substantial minority, however, different scoring models gave meaningfully different results." "Correlations across the results of scoring models were high, generally over .90 (out of a possible one). Correlations were stronger among the models for consumers with scores below the median than for consumers with scores above the median." There are many details in the report, but Stuart Pratt, president and CEO of the Consumer Data Industry Association, provides a thoughtful analysis of the report in the CDIA’s public response: We applaud the Consumer Financial Protection Bureau’s credit score report that was released today. We think it puts an end to the debate over the value of educational scores versus those scores lenders use. The CFPB study concluded that ‘correlations across the results of the scoring models were high.’ As a result, it determined ‘that for a majority of consumers the scores produced by different scoring models provided similar information about the relative creditworthiness of the consumers. The study found that different scoring models would place consumers in the same credit-quality category 73-80% of the time. The study sheds new light on why consumers can trust the credit score disclosures they receive and the products in the commercial marketplace that help consumers build a deeper understanding of their credit scores and how they affect their financial decisions. Consumers want to be proactive in learning about their scores. Unfortunately, too many mixed messages have made them hesitant to access the data currently available that will help them better understand the scoring process. This study is good news for consumers who can now be confident that the disclosures and services they are getting today are helping to empower them to receive better prices tomorrow in the credit market, according to Pratt. The study was built on the foundation of two key facts made clear in the Bureau’s 2011 report and reiterated again in this study: Given this complexity it is unlikely that a consumer will often be able to know the exact score that a particular lender will use to evaluate them. Lenders use credit scores produced by many different scoring models. The CFPB is right. No one score is used by all lenders. However, the credit score is a valuable educational tool and can enable consumers to better understand their creditworthiness relative to other consumers. As the CFPB’s report notes, the many credit score options in the marketplace today will help consumers answer these questions, Pratt concluded. In its announcement, the CFPB also made two recommendations to consumers, which reflect what Experian frequently advocates to consumers who are working to improve their credit history and credit scores: Shop around for credit. Consumers benefit by shopping for credit. Regardless of the scores different lenders use, they may offer different loan terms because they operate different risk models or face different competitive pressures.Consumers should not rule out of seeking lower priced credit because of assumptions they make about their credit score. While some consumers are reluctant to shop for credit out of fear that they will harm their credit score, that negative impact may be overblown. Inquiries generally do not result in a large reduction in a consumer credit score. Check the credit report for accuracy and dispute errors. Credit scores are calculated based on information in a consumer’s credit file. Inaccurate information may be the difference between a consumer being approved or denied a loan. Before shopping for major credit items, the Bureau recommends that consumers review their credit files for inaccuracies. Each of the nationwide credit bureaus is required by law to provide credit reports for free to consumers who request them once every 12 months.

Sep 26,2012 by Editor

5 Ways to Rebuild Your Credit Score

In our busy lives, it is easy to miss paying a bill. However, your lenders won’t accept excuses for why they you didn’t pay them as you agreed to do.  For example, your bankcard company cannot make excuses for being late in paying the merchants where you made your purchases. When you don’t pay, they still have to pay on your behalf. Missed payments can have a severe impact on your credit scores. And lower credit scores will often penalize you with higher interest rates – which can end up costing you tens-of-thousands of dollars throughout your life. So here are five strategies to help you build the best credit scores: 1. Never miss making a payment. One of the best ways to establish a great credit history is to demonstrate that you can manage credit and pay all of your bills as agreed. Late payments will likely cost you in penalties and can cause your interest rate to rise significantly. But, when you miss an entire payment for the month, it will be reported in your credit history and can have a terrible impact on your credit. So, even if it is only the minimum amount, make a promise to start paying every bill on time. You see, paying your bills as agreed shows that you're trustworthy and diligent in paying off debts. When you want to apply for new services, companies will want to do business with you. They will trust you to be a good customer and are more likely to offer you their best rates and lowest down payments. And, companies will want to hire you because you have demonstrated that you manage your finances well and will likely be a good manager of their resources. Strategies to help you pay your bills on time: Set-up auto payments with your bank Use an online calendar to set-up alerts to remind you to make payments Schedule an email to be sent to you when a bill is due 2. Reduce your debt on "revolving credit" accounts. You probably know that your credit scores are impacted by the amount of debt you owe. But you may not know that when lenders consider doing business with you, they are going to analyze your utilization rate. That's just a fancy term that informs lenders how much debt you have vs. the amount of credit available to you. For example, if you owe $5,000 on a credit card and have a credit limit of $10,000, you've used up 50% of your available credit.  That means you would have a 50% utilization rate, which is very high and likely to hurt your credit scores. Work on reducing to your debt so that you're utilization rate is under 30% on all your revolving credit accounts.  Ideally, you should only charge what you can pay in full each month which means you aren’t using credit to live beyond your means. Steps to help you find credit cards with high utilization rates: Review the last credit card billing statement for each card Write down the credit card debt owed Find out what your credit limit is for each card Divide your credit card debt by your credit limit (and then multiply by 100) Calculate your utilization rate for each card, and identify any cards over 30% 3. Keep older credit card accounts active. Some people make the mistake of closing old credit accounts simply because they aren't using the accounts anymore. But older credit accounts with good history can actually help you build your scores over time. Closing the account will mean that great credit history will get deleted after 10 years, which could actually drop your score. So keep older, good credit accounts live. 4. Audit your credit report to make sure it's accurate. Many people don't realize that they are able to access their credit report for free from each credit bureau every year. This means you could pull your credit report every 4 months from a different bureau to look for signs of fraud. It is important to review your credit report regularly to make sure your identifying information is correct so that all of your accounts can be correctly linked to you. You also want to make sure your accounts are being reported correctly by your lenders. How to get your free credit report and dispute any errors: Go to annualcreditreport.com and verify your identity by answering authentication questions to access your credit report for free.  If you can’t pass authentication, you will be provided instructions on how to write. Review your credit report and look for any errors (accounts that do not belong to you, delinquent payments that were not late.) Dispute any errors as instructed and allow up to 30 days for the account to be verified with your lender If the lender changes the status of their account, they will also report the update to any other credit reporting company to which they provide their data. 5. Communicate directly with your lender If you have a delinquent payment listed and you don’t agree that it was late, you may want to check directly you’re your lender to find out why their records do not agree with yours. If they have misapplied a payment, you may need to provide them proof of your payment. Remember that your goal is not just to make sure that your credit report is accurate with Experian.  You want to make sure that your information is correct with the source so that it won’t impact your terms with that lender and that it will be reported correctly by that lender to all who check your credit references. It takes time to build a great credit history, and there are no shortcuts. By following these five strategies, you can begin the process of building a great credit history, which will produce great credit scores. Recommended Reading: How to Dispute Credit Report Information Easily 7 Stubborn Credit Score Myths & Misconceptions Debunked What You Should Know About Credit Repair Companies >> Subscribe to the Experian Blog by Email for More Credit Tips Photo: Shutterstock

Sep 24,2012 by Editor

Experian Assistant Leading the Way in Financial Services: Wins Big Innovation Award

Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.

Jan 30,2025 by Editor

Experian Earns Top Score in Human Rights Campaign Foundation’s 2025 Corporate Equality Index

We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.

Jan 17,2025 by Michele Bodda, Aaron Ricci

Celebrating 12 Years as a Top Workplace: What Makes Experian Exceptional

Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.

Dec 20,2024 by Editor

Krishna Nelluri

Web Developer

With a passion for crafting seamless digital experiences and a keen eye for front-end development, Krishna brings practical insights and hands-on expertise to every post. Whether exploring new frameworks or optimizing performance, his writing reflects a commitment to clean code and user-centric design.