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Experian Automotive today announced that Toyota Motor Corporation and Honda Motor Company made strong comebacks in corporate loyalty in Q1 2012 after seeing their respective rankings drop significantly after the March 2011 earthquake and tsunami in Japan. According to the Experian Automotive industry market trends and loyalty report, Toyota finished third in overall corporate loyalty, with 45.7 percent of their customers who returned to market during Q1 2012 purchasing or leasing another Toyota vehicle. Toyota’s corporate loyalty ranking had dropped to 41.8 percent in Q2 2011, the first full quarter after the earthquake and tsunami. Honda’s corporate loyalty was 42.1 percent in Q1 2012, after falling to 36.4 percent in Q3 2011. Overall, General Motors Company and Ford Motor Company finished first and second in corporate loyalty during Q1 2012 at 48.4 percent and 47.4 percent, respectively. “While General Motors and Ford continue to battle for the top spot in corporate loyalty, Toyota and Honda were both able to significantly tighten the race in the first quarter of 2012,” said Jeffrey Anderson, Experian Automotive’s director of analytics and consulting. “After the earthquake and tsunami, the Japanese OEMs suffered significant production disruptions, and many of their customers opted to go to another manufacturer when they returned to market. The drop in corporate loyalty appears to have been a temporary phenomenon, however, as their corporate loyalty is returning to pre-earthquake levels.” Chrysler Group, LLC, which saw its corporate loyalty ranking rise from 32.6 percent in Q1 2011 to 36.2 percent in Q1 2012, posted the biggest gains overall in unit sales (up more than 115,000 units) and market share, as it picked up an additional 2.4 percentage points. “Chrysler continues to gain momentum, thanks in part to the strong performance of the Chrysler 200, which grew its sales by more than 22,000 units,” Anderson said. “The Jeep and Ram brands also continue to exhibit strong sales, as Chrysler now has a more balanced portfolio of passenger cars and light trucks to help hedge against fluctuations in fuel prices.” In other highlights from Q1 2012: The redesigned Volkswagen Passat was the top-selling new vehicle entry, at more than 24,000 units. The Chevrolet Sonic was second, at more than 21,000 units. The Ford Focus, Nissan Altima and Toyota Camry were the top three fastest-growing vehicles in unit registration, with increases of more than 29,000, 26,000 and 25,000 respectively. Ford had seven of the top 10 models for brand loyalty, led by the Ford Fusion at 61.1 percent. GM had the steepest decline in market share, at 1.7 percent. Get complete findings from the Q1 2012 Experian Automotive industry market trends and loyalty report presented in our webinar on July 25 at 11 a.m. Pacific time/1 p.m. Central time/2 p.m. Eastern time. View the complete press release. Photo: Shutterstock

“Today, the CFPB announced a final rule addressing its role in supervising certain credit reporting agencies, including Experian and others that are large market participants in the industry. During a field hearing in Detroit, CFPB Director Richard Cordray spoke about a new regulatory focus on the accuracy of the information received by the credit reporting companies, the role they play in assembling and maintaining that information, and the process available to consumers for correcting errors. We look forward to working with CFPB on these important priorities. As we have stated before, Experian is no stranger to regulation – the FCRA was enacted over 40 years ago and has been aggressively enforced by the FTC. We already commit substantial resources to maintaining and improving accuracy and dispute handling. They are essential to consumers, our clients and to the value and equity we bring to our shareholders. We are pleased that Director Cordray, in his comments today, took the time to point out the foundational importance of consumer credit information in facilitating consumer access to fair and affordable credit. He also acknowledged the critical role of credit reporting in consumers’ lives. We are confident that that further careful study by CFPB will confirm the high degree of accuracy achieved by credit reporting companies that operate in a highly complex environment. Consumer participation in the credit reporting system is essential for ensuring accuracy of consumer reports. Consumers have a fundamental right to dispute information they believe is incorrect. Experian, along with the industry, has implemented effective solutions for consumers to dispute what they identify as errors in their credit reports through multiple channels with 24/7 availability, including phone, mail and internet. This system includes trained consumer assistance professionals who help expedite disputes in a timely manner. Moreover, consumers have access to a free credit report online through AnnualCreditReport.com. Any errors identified in that free report can also be disputed by phone, mail and internet. The consumer dispute system is an evolving and dynamic system, and we in fact have made many changes and improvements over the years. So we naturally welcome the opportunity to discuss reasonable ideas for improving the consumer dispute system with the CFPB. Last – and important for consumers – Director Cordray noted that consumers need to be smart about how they manage their credit. We couldn’t agree more, which is why Experian was one of the first companies to create a substantial financial literacy outreach program called “Live Credit Smart,” where we offer tips and advice for consumers through online chats, blogs and community outreach efforts.” – Tony Hadley, Senior Vice President of Government Affairs and Public Policy

The Consumer Financial Protection Bureau is coming up on its one year anniversary, and the questions still persist around what it means for credit reporting agencies and other providers of data to the financial services industry. One major focal point has been the agency’s “new” authority to supervise and examine large market participants, like Experian. Experian, in fact, is no stranger to regulation. The Fair Credit Reporting Act was enacted in 1970, and for over four decades, the Federal Trade Commission has enforced the Act vigorously. Numerous and routine amendments to the FCRA have resulted in a dynamic regulatory environment – one that has brought certainty and benefits to consumers and the economy. Today, consumers enjoy unparalleled access to fair and affordable credit, due in part to the existence of a robust, transparent and well regulated consumer credit reporting system. Consumers also benefit from maximum transparency of industry data collection and use practices, as well as wide ability to access data about them and correct errors they identify. Notably, consumers also have access to a free consumer report annually through Annualcreditreport.com. So, as we engage with CFPB under the agency’s new supervisory authority, we envision a system that will continue to facilitate consumer access to fair and affordable credit. I believe both the CFPB and Experian share this most important and fundamental goal. Meanwhile, Experian will continue to invest in the areas that help consumers, like our National Consumer Assistance Center and our financial education programs like “Live Credit Smart,” as well as our growing and important consumer products and services such as credit monitoring and identity protection, and our financial literacy services such as “credit educator.” Experian is proud of the value we deliver to consumers, financial institutions and other businesses by enabling informed lending activities. We help companies and consumers make informed decisions so our economy can be strengthened. We remain committed to meeting consumers’ and clients’ needs within regulatory guidelines, while continuing to move our business forward. – Tony Hadley, Senior Vice President of Government Affairs and Public Policy