Theyyyy’re baaack! They once graced American televisions singing witty lyrics about their personal credit woes while waiting tables in pirate costumes, living out of the in-laws’ basement and getting snubbed by women because of their lackluster car. Now, after a two-year hiatus, The Original Band is back by popular demand. Freecreditscore.comTM today unveils a new creative campaign featuring the likable trio in new roles: beneficiaries of success due to credit education. The Original Band’s first run generated a huge groundswell of fan support, and the story continues that like many artists, they needed to recharge their creative batteries. Now flush with success, they decided it was time to listen to their fans and get back to doing what they do best: rockin’ the microphone. “Our company has consistently received requests to bring back The Original Band,” said Ken Chaplin, senior vice president of marketing for freecreditscore.com. “There is an incredible fan base, and it’s apparent that they struck a chord with America. We’ve seen it play out in pop culture as online spoofs, as well as on popular television shows such as Saturday Night Live and Glee.” Music has always been important to the brand’s success. Members of The American Secrets, voted the winning band in the 2010 freecreditscore.com Band Search, have been its most recent musical ambassadors. The power of freecreditscore.com’s commercials has continued to capture the attention of consumers while educating them about credit. Consumers love the infectious music and memorable lyrics, and the three new commercials scheduled for the coming months promise to deliver catchy tunes and a great musical experience. “This is a great example of a client that listened to what customers were saying; there’s still a lot of love out there for these guys,” said Steve Sage, creative director for The Martin Agency. “It’s an iconic campaign and we look forward to this next chapter with our old friends. If you look closely, there are several reminders of the past to be found in these commercials. Stay tuned." In addition to the commercials, fans can follow the band on our social media channels, such as Facebook and Twitter, as well as on the fan-inspired http://www.freecreditscoreband.com Website, where information, behind-the-scenes videos and images will be housed. Check them out:
Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced an expanded relationship with Adrea Rubin Marketing, Inc., the life and health insurance marketing leader. This relationship makes Adrea Rubin Marketing a preferred provider of Experian Marketing Services’ ChoiceScore to the life and health insurance vertical. ChoiceScore helps marketers identify and more effectively market to underbanked consumers. Using the most comprehensive array of noncredit data available from Experian, including consumer demographic, behavioral and geo-demographic information, ChoiceScore’s custom models offer users the ability to select specific consumers based on potential risk. “Experian Marketing Services is a long-time, trusted partner. Their richness of data is excellent, and they have valuable predictive tools that help marketers in the insurance vertical be successful,” said Adrea Rubin, chief executive officer, Adrea Rubin Marketing. “Expanding our relationship with Experian will help us better serve the life and health insurance industry to reach underserved consumers with new products and services.” Adrea Rubin Marketing has worked with more than 30 different insurance carriers selling life, health, and property and casualty products. These carriers market via direct mail, outbound telemarketing, and digital and alternate media channels. Adrea Rubin Marketing’s experience enables insurance carriers to reach the most profitable segments of the Choicescore database as well as their own policyholder file. The firm’s ability to optimize the data as it applies to each individual carrier engagement is unparalleled. “Adrea Rubin’s presence in the insurance industry makes this expanded relationship a natural fit,” said Rick Erwin, president of Data and Analytics, Experian Marketing Services. “This next step will increase the availability of a leading marketing product designed to help marketers reach consumers who may not otherwise be reachable.” Learn more about Experian Marketing Services. Photo: Shutterstock
Did you know that there are 64 million people in the United States that have little or no traditional credit history? These people are typically referred to as underbanked or underserved consumers, and Experian just announced a new Extended View Score that can help these consumers gain access to credit products and services, which can lead them down the path of building a fuller credit history. Extended View is also beneficial for lenders as it can help them expand their lending universe. Steve Wagner, president of Experian Consumer Information Services, who also spoke today at CFSI’s 7th Annual Underbanked Financial Services Forum, said: Many of the estimated 64 million consumers with limited to no credit history that are unscoreable by traditional credit scores are creditworthy. Extended View can redefine how businesses evaluate this underserved population and empower more consumers with cost-effective credit and financial opportunities. See our news release for more information on Extended View Score. Photo: Shutterstock
Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.
We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.
Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.
