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In a panel discussion at a Bloomberg-hosted panel titled "AI and Data Analytics: The Path to Unleashing Hidden Insights," Diksha Gera, a Senior Analyst at Bloomberg Intelligence, moderated a session that included key insights from Shri Santhanam, Executive Vice President and General Manager of Software, Platforms, and AI at Experian. Santhanam shared his thoughts on the transformative influence of generative AI (GenAI) within the financial sector, underlining its potential to revolutionize traditional practices. Enhancing Core Processes Santhanam illustrated how GenAI is altering the landscape of financial institutions. By automating intricate tasks, improving customer interactions, and expediting product development, this technology is pivotal. It transforms time-intensive tasks into more efficient processes, significantly enhancing productivity. This shift allows employees to focus on more strategic, higher-value work, thereby boosting the overall efficiency of financial institutions. Managing Risks and Ensuring Compliance With the adoption of GenAI comes a host of inherent risks—privacy concerns, data integrity issues, and challenges in regulatory compliance. Santhanam underscored the critical need to balance these innovative strides with stringent security measures that protect customer data and comply with existing regulations. The commitment to aligning practices with regulatory standards and ethical guidelines is paramount as the financial sector continues to integrate AI into its core operations. Governance and Collaboration Effective governance is essential for the successful deployment of GenAI in finance. Santhanam advocated for a collaborative approach that includes risk management, legal, and technical teams. The development of robust governance frameworks supports ethical and compliant AI applications, which are crucial for fostering responsible innovation within the industry. The Future of GenAI Looking forward, Santhanam pointed to several trends that are shaping the future of  GenAI in the financial sector. These include pressures to reduce costs, increased demand for personalization, and the necessity for user-friendly interfaces. GenAI is set to play a key role in delivering personalized, efficient, and accessible financial services that respond to the evolving needs of customers. These insightful discussions, spearheaded by industry leaders like Bloomberg and moderated by experts such as Diksha Gera, emphasize Experian's leading role in navigating the potential and challenges of AI in financial services. The journey towards a more innovative and inclusive financial ecosystem is well underway, driven by the transformative capabilities of GenAI.

Like many people, money and personal finance were not topics often talked about when I was growing up. The same was true when it came to credit. In fact, I was raised to believe credit was something to avoid. I didn’t learn credit can be a financial tool to unlock many of the things we want in life until I was much older. This meant I learned a lot about credit and personal finance by making mistakes. And new research reveals this is the case for many Americans. Understanding credit and personal finance is paramount for financial well-being, especially for younger generations navigating today's financial landscape. Yet, against the backdrop of Financial Literacy Month, our new research shows a lack of financial knowledge is leading to costly financial mistakes for many. In fact, our survey of 2,000 adults across the U.S. revealed three in five adults feel their limited understanding of credit and personal finance has led them to make financial mistakes, with 60% of this group stating these mistakes have cost them $1,000 or more. This trend is particularly apparent among younger groups with 71% of Gen Zers and 70% of Millennials claiming their inadequate knowledge of credit and personal finance has come at a price. Twenty-nine percent of Gen Zers and 38% of Millennials report these financial mistakes have cost $5,000 or more. ADDITIONAL KEY FINDINGS INCLUDE: STATEMENT TOTAL GEN Z MILLENNIALS GEN X BOOMERS SILENT I have poor or no understanding of credit and personal finance 12% 18% 14% 12% 7% 0% I want to know more about credit and personal finance 66% 80% 79% 63% 48% 47% My limited understanding of credit and personal finance has led me to make financial mistakes.   60% 71% 70% 61% 44% 24% Financial mistakes I’ve made due to my limited understanding of credit and personal finance have cost me:   $5K or more   37% 29% 38% 43% 33% 38% $1K or more   60% 58% 63% 64% 52% 63% $10K or more 23% 12% 22% 31% 24% 38% I learned about credit and personal finance:   Through online research 32% 25% 36% 35% 27% 32% In school, college or community classes 33% 35% 26% 35% 35% 38% From a parent of family member 36% 31% 30% 38% 42% 47% Social media in some form 30% 52% 47% 24% 7% 0% I believe personal finance should be a required course in high school. 78% 72% 72% 81% 85% 88% I believe access to credit plays a significant role in my overall financial health. 80% 77% 82% 81% 78% 88% Bridging the Knowledge Gap These statistics underscore the importance of ongoing financial education. It's evident there's a strong desire among individuals, especially younger generations, to enhance their understanding of credit and personal finance. However, without adequate knowledge, many are susceptible to making costly financial mistakes. Navigating the mainstream financial system has its complexities, and if consumers don’t have a baseline understanding, it can be overwhelming. At Experian, we're committed to bridging this knowledge gap and empowering individuals to take control of their financial futures. We offer a range of free tools and resources designed to educate and empower consumers, including: Free Credit Reports: Gain insight into your credit history and monitor your financial health with a free copy of your Experian credit report and FICO Score®[1]. You can access these through our free mobile app or our website. Credit Monitoring: Stay informed about changes to your credit report and receive alerts about potentially fraudulent activity as part of our free Experian membership. Educational Resources: Check out our official credit advice blog, Ask Experian, where you'll find answers to common questions and expert advice on credit-related topics. Experian Boost®: Take advantage of this innovative tool to potentially improve your credit scores by adding positive telecom, utility, and other payments to your credit file.[2] Experian Go™: If you're new to credit, our mobile app offers a free membership to help you establish and build credit responsibly. Join Us in Celebrating Financial Literacy Month I also encourage consumers to join Experian’s weekly #CreditChat hosted by @Experian on X with financial experts every Wednesday at 3 p.m. Eastern time. In recognition of Financial Literacy Month, consumers can learn personal finance basics from experts each week on topics, including budgeting, savings, credit and debt, and more. Survey Methodology Experian commissioned Atomik Research to conduct an online survey of 2,005 adults throughout the United States. The makeup of the sample is representative of the U.S. population based on national census data regarding demographic variables such as gender, age and geographical regions. The margin of error for the overall sample is +/- 2 percentage points with a confidence level of 95 percent. Fieldwork took place between March 17 and March 21, 2024. [1] Credit score is calculated based on FICO® Score 8 model, unless otherwise noted. In addition to the FICO® Score 8, we may offer and provide other base or industry-specific FICO® Scores (such as FICO® Auto Scores and FICO® Bankcard Scores). Your lender or insurer may use a different FICO® Score than FICO® Score 8 or such other base or industry-specific FICO® Score (if available), or another type of credit score altogether. Learn more. [2] Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®. Learn more.

Experian’s purpose-driven culture is woven into our company’s DNA and informs everything we do. It empowers our people to thrive and excel in their roles. Additionally, it fosters a high-performance workplace centered on diversity, equity, inclusivity and making a positive impact on the communities where we and our families work, play and live. Our culture of innovation and “Together, We Win” workplace is a driving force behind Experian North America being named to Fortune’s 2024 100 Best Companies to Work For list for the fifth consecutive year. Great Place to Work® sponsors the prestigious Best Companies list, surveying more than 1.3 million employees and gathering data from companies representing more than 7.5 million employees. The survey enables employees to share confidential feedback about their organization’s culture by responding to 60 statements that – when put together – describe their experience, defined by levels of trust, respect, credibility and more. According to the Great Place To Work® 2024 Global Employee Engagement Study, 90% of employees at Experian say it is a great place to work compared to 57% of employees at a typical U.S.-based company. Ninety-three percent of respondents cited that they were “made to feel welcome” when they joined the company, and 91% indicated that they are “proud to tell others [they] work [at Experian].” This recognition continues Experian’s momentum with recent award wins, including winning the 2024 BIG Innovation Awards from the Business Intelligence Group; earning the top score on the Disability Equality Index® (DEI) for the second consecutive year; being named a 2023 “Best Place to Work for Disability Inclusion” by the American Association of People with Disabilities (AAPD) and Disability:IN; being recognized with the prestigious Fast Company 2023 World Changing Ideas Award for Experian Go™, a free program that empowers “credit invisibles” to establish their financial identity within minutes; and being named to Fortune’s America’s Most Innovative Companies list in 2023.