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Published: December 11, 2025 by Krishna.Nelluri@experian.com

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Building on Our Innovation to Empower Consumers with the New Experian Smart Money™ Account

Our mission at Experian Consumer Services to achieve Financial Power for All™ drives our purpose and innovation. As part of this focus, we aim to help the more than 28 million1 consumers who are considered “credit invisible” with no or little credit history to gain fair and affordable access to credit. Continuing in our commitment to financially empower consumers, we are excited to announce today the launch of the Experian Smart Money™ Digital Checking Account & Debit Card2. What makes the Experian Smart Money Account unique is that it takes one of our most successful features ever in Experian Boost®3 to a new level of ease by embedding the feature in our new digital checking account. Experian Boost is a free game-changing feature launched in 2019 that allows consumers to contribute positive payments for eligible bills such as utilities and residential rent to their Experian® credit reports to potentially increase their credit scores. More than 14 million consumers have already connected to Experian Boost – via their existing checking account or credit card – with an average FICO® Score 84 increase of 13 points, among those who saw an increase. Now, the Experian Smart Money Account will drive efficiencies for consumers by allowing them to build credit more easily without debt and manage their day-to-day finances in one place. Helping consumers along their financial journeyWe understand that every consumer has different needs when it comes to their finances. When consumers engage with Experian, they can tap into many resources such as Experian Go™, which allows consumers to directly establish an Experian credit file for the first time and take off on their credit journey. For consumers who already have a credit profile and are looking to build their credit history and potentially increase their credit scores, they can leverage Experian Boost to contribute eligible payment history to their Experian credit file. Now with the Experian Smart Money Account, Experian is building upon these innovations and creating an even more robust credit and financial hub beneficial for various life stages. In fact, being credit visible and establishing a good credit score is essential for achieving many goals like moving into a new home, buying a car or securing employment. The positive impact we can have on consumers’ financial lives is what motivates us every day to create products and tools like the Experian Smart Money Account. Making ‘smart’ money movesWhile Experian is entering a different category of services, offering a digital checking account is a natural next step for us to help consumers reach their financial goals. The Experian Smart Money Account could most benefit consumers who are looking to build their credit profile. So, we believe our credit-building power makes this offering a positive complement to other financial products and services in the market. The Experian Smart Money™ Account accelerates, supports, and enriches consumer choice to build credit responsibly, which has a direct impact on the growth of credit-eligible populations. It benefits both consumers and broader financial institutions, and we are dedicated to playing a special role in the financial ecosystem helping consumers leverage debit and credit to their advantage. For more information about Experian Smart Money™ Account, visit www.experian.com/smartmoney. 1 Financial Inclusion and Access to Credit by Experian and Oliver Wyman, October 2021 2 The Experian Smart Money Debit Card™ is issued by Community Federal Savings Bank (CFSB), pursuant to a license from Mastercard International. Banking services provided by CFSB, Member FDIC. Experian is a Program Manager, not a bank. 3 Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®. Learn more. 4 Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

Oct 02,2023 by Jeff Softley

Empowering Consumers to Take Control of Their Financial Lives

You may have recently read that Experian®, alongside the other two credit bureaus, permanently extended free weekly access to consumer credit reports through AnnualCreditReport.com. While I believe the move helps consumers more regularly review their credit reports, it only begins to scratch the surface of how we empower consumers to take control of their financial lives. People come to Experian looking for ways to improve their financial health. We have direct relationships with millions of consumers and listen to their wants and needs. That’s why we’ve transformed ourselves into the one stop shop for our members to address many facets of their financial journey. Whether it’s accessing credit education materials, monitoring their credit files, finding ways to save money or improving their credit history, consumers can come to Experian to find the tools and resources they need. Building creditFor instance, in 2019, we launched Experian Boost® –a first-of-its-kind feature that allows consumers to contribute positive payment information for eligible bills including utilities, telecom and even video streaming services, directly into their Experian credit file. Consumers can now also add positive residential rent payments through Experian Boost®1. More recently, we debuted Experian Go™—another first-of-its-kind feature designed to help “credit invisibles,” or people with no credit history, begin building credit. Credit invisibles who utilize the feature together with Experian Boost can establish an authenticated Experian credit report, tradelines and a credit history and, as a result, get access to financial offers. Staying on top of your informationBeyond our credit building offerings, we’ve long provided consumers the opportunity to access their Experian credit report and FICO® Score2, free-of-charge. By providing consumers access to their credit report and FICO® Score, we’re enabling them to better understand how they may look to lenders, identify potential fraud, determine the specific factors that are affecting their credit and how to improve it. In addition, our credit and dark web monitoring services help consumers detect whether their personal information is potentially available to fraudsters and protect against identity theft. Putting money back into your walletWe also recognize the value of saving money. As part of an Experian membership, we offer resources that can potentially help consumers save on the cost of their auto insurance and find the best credit card for their financial needs. We empower consumers to: Compare auto insurance policies. Consumers can comparison shop to potentially find a better rate on their current policy and save. The free Experian service delivers multiple, tailored rates from up to 40 leading and well-established auto insurance carriers, allowing consumers to quickly find and purchase an auto insurance coverage plan that meets their needs. Find the right credit card. Our free Marketplace makes it easy for consumers to compare different credit card options. We match consumers’ financial information against lender’s requirements to match them with the tailored offers. Every consumer deserves the opportunity to live their best financial life. Providing free resources to help consumers effectively navigate their financial journey is the best way to help them realize financial independence. While I’m proud of how we’ve helped consumers thus far, we will continue to innovate and offer consumers the tools to improve their financial wellbeing. [1] Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®. Learn more. [2] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more. [3] Results may vary and some may not see savings.

Sep 26,2023 by Jeff Softley

Experian Is a 2023 Best Place to Work for Disability Inclusion

At Experian we recognize our teammates are central to our business success. By including people with disabilities in our workplace, we gain their unique perspectives and different approaches to problem solving.  Experian is committed to supporting this community and we are delighted to be named a 2023 Best Place to Work for Disability Inclusion by the American Association of People with Disabilities and Disability:IN. For the second year in a row, we earned a score of 100 out of 100 in the Disability Equality Index (DEI), the world’s most comprehensive benchmarking tool that measures disability workplace inclusion. We continue to explore and prioritize ways to enhance our flexible work environment and engage with those who can help lead the charge most effectively. Creating a better tomorrow extends to third parties we work with and serve. We launched a pilot program called the Support Hub, which gives disabled people and those with additional support needs an easy, one-stop portal to tell organizations what they need to access essential services; it also helps organizations meet their obligations to better identify and support vulnerable customers.  We’re proud to partner with National Disability Institute to support its Financial Resilience Center that provides information and resources to help people with disabilities and chronic health conditions build their financial resilience, and with National Disability Institute and Disability:IN to explore how financial service providers can better support equal access to financial opportunities. Our inclusion in the DEI for the third consecutive year honors the determination, creativity, and empathy of our colleagues with disabilities as we strive to be a great place to work. Learn more about Experian in its Power of YOU: 2023 Diversity, Equity and Inclusion Report.

Aug 11,2023 by Laura Mundy, Jimmy Cheung

Experian Assistant Leading the Way in Financial Services: Wins Big Innovation Award

Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.

Jan 30,2025 by Editor

Experian Earns Top Score in Human Rights Campaign Foundation’s 2025 Corporate Equality Index

We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.

Jan 17,2025 by Michele Bodda, Aaron Ricci

Celebrating 12 Years as a Top Workplace: What Makes Experian Exceptional

Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.

Dec 20,2024 by Editor

Krishna Nelluri

Web Developer

With a passion for crafting seamless digital experiences and a keen eye for front-end development, Krishna brings practical insights and hands-on expertise to every post. Whether exploring new frameworks or optimizing performance, his writing reflects a commitment to clean code and user-centric design.