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by Krishna.Nelluri@experian.com 1 min read December 11, 2025

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Identity Enables More Positive Consumer Experiences and Brand Differentiation

Consumers generate hundreds, if not thousands, of digital interactions every day when they do things like shop on the internet, play games, manage their finances or stream entertainment. As businesses look to differentiate their brands and create positive consumer experiences, they need to reconcile these data points. Proper reconciliation of identity leads to insightful data that helps augment the way brands market to consumers, manage risk, and deliver secure, personalized experiences. Fulfilling the promise of identity can be a challenge, though, given the massive volumes of data that these consumer interactions generate, and the need to ensure privacy-compliant use. To help companies meet this challenge, Experian introduced an integrated suite of identity solutions, products and services called Experian Identity. It combines Experian’s sophisticated information technology systems and vast accumulation of consumer data to enable businesses to engage with consumers on a more perceptive, personalized basis. This recent Global News Blog entry addresses this topic well. Experian Identity is an ideal choice for companies that need identity resolution and fraud management solutions to further strengthen their customer relationships. One example of the innovative use of identity data is how it can give people with limited-to-no credit history access to a variety of useful financial instruments. By incorporating expanded data sources that contain identity information, such as rent, utilities, telecom, and video streaming services, as well as buy now, pay later data into credit reports, consumers who are underrepresented in the current credit reporting system can provide a more comprehensive view into their ability and willingness to repay outstanding debt. Lastly, Experian Identity is laser-focused on compliance for consumer consent and control around identity. A recent advertorial in the news outlet AXIOS offers more background on how businesses can use identity data to stay relevant with their target audiences and create a positive and safe consumer experience. Click here to read more. For more information on how Experian Identity helps optimize identity solutions, visit www.experian.com/identity-solutions. To learn how making identities personal builds trust and helps organizations create improved experiences for consumers and businesses, download the Making Identities Personal white paper.

Published: Jul 26, 2022 by Editor

Continuing Our Code First Girls Partnership in the UK

Back in October 2021, we announced our partnership with Code First Girls, who teach women to code for free and develops female talent in tech. We have shared their journey where four female students worked as paid interns with Experian while studying for their Code First Girls’ Nanodegree for the last nine months. My colleagues in the UK will be continuing the partnership with Code First Girls this year. As part of the partnership, Experian will be sponsoring four courses in Python and Data, and our employees are volunteering to co-lead these courses. Experian will also be sponsoring 10 Code First Girls’ Nanodegrees, with the aim of hiring these 10 graduates via our Software Engineering graduate programme in the UK. The four interns who recently completed their internships with us came from diverse backgrounds and introduced fresh perspectives. They've helped to drive our financial inclusion agenda by working on our United for Financial Health programme in South Africa and Italy, amongst other innovative projects. Watch the videos where our interns talked about their internship experience: Nicole Ngina, born, raised and currently in Kenya, and a recent diploma graduate of Strathmore University where she studied Business Information Technology. Betty Abate, originally from Ethiopia but grew up in the UK. Chelsi Goliath, a Computer Science student from South Africa. Kamile Sudziute, originally from Lithuania, but studied in London, where she just graduated from King’s College London with a degree in Philosophy, Politics and Economics. We are committed to developing women in tech and I’m pleased to welcome more talented young women to start their careers in tech with us. This year’s extension of our partnership with Code First Girls enables us to create a better tomorrow for more women to kickstart their careers in tech. Stay tuned for more updates on our journey with Code First Girls by following us on Facebook, Instagram, LinkedIn and Twitter.

Published: Jul 15, 2022 by Richard Donovan

Experian Achieves Gold at Mind’s Workplace Wellbeing Awards

Mental health problems remain a huge issue, so it’s essential that employers are set up to support their employees who may be struggling. Also every organisation depends on having healthy and productive employees, with valued and supported staff far more likely to perform better and achieve peak performance. At Experian we have been working hard to ensure everyone can get that support, and that we are constantly evolving and improving. That’s why I’m proud to announce that we have been recognised with a Gold Award in Mind’s sixth annual Workplace Wellbeing Index. I think this is a huge achievement as it signifies the progress we’ve already made as an organisation in recent years – ensuring mental health is embedded into our policies and practices, and demonstrating our long-term and deep commitment to our employees’ mental health. Mind’s Workplace Wellbeing Index is a benchmark of best policy and practice, celebrating the good work employers are doing to promote and support positive mental health, and importantly also providing key recommendations on the specific areas where there is room to improve. This award demonstrates that we are on the right track, but we won’t stop here. We’re always looking for new ways to do things and to improve as a business. We are committed to driving towards even better ways of working, where supporting the mental health of our people is a fundamental part of everyday business. Andrew is the UK & Ireland Mental Health Sponsor & Managing Director of Experian Data Quality

Published: Jul 11, 2022 by Andrew Abraham

Experian Assistant Leading the Way in Financial Services: Wins Big Innovation Award

Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.

Published: Jan 30, 2025 by Editor

Experian Earns Top Score in Human Rights Campaign Foundation’s 2025 Corporate Equality Index

We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.

Published: Jan 17, 2025 by Michele Bodda, Aaron Ricci

Celebrating 12 Years as a Top Workplace: What Makes Experian Exceptional

Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.

Published: Dec 20, 2024 by Editor

Krishna Nelluri

Web Developer

With a passion for crafting seamless digital experiences and a keen eye for front-end development, Krishna brings practical insights and hands-on expertise to every post. Whether exploring new frameworks or optimizing performance, his writing reflects a commitment to clean code and user-centric design.