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by Krishna.Nelluri@experian.com 1 min read December 11, 2025

New Research Report Finds Increase in Online Activity is Here to Stay

Over the past 18 months, we’ve monitored insights related to consumer and business economic outlooks, financial well-being, online behavior and more. One of the most significant insights was the accelerated shift toward e-commerce and digital financial services. In fact, there has been a 25% increase in digital transaction across the globe since the start of the pandemic including shopping, banking, and transacting online. Our latest 2021 Global Insights Report found that the increase in online activity held steady, even with the return of physical shopping and banking. The study also found that consumers are spending again. Nearly 10% of consumers are spending more and putting less away in retirement or emergency savings than from one year ago. However, even though customers are spending more, loyalty to online businesses is declining. We found that 61% of consumers say they are staying with the same online service provider they used prior to COVID-19. This a decrease of 8% from one year ago. The continued increase in online activity, coupled with heightened consumer expectations, dwindling customer loyalty, and increased competition, could lead to potential revenue loss or gain. Businesses must find solutions to improve digital engagement and customer acquisition. Fortunately, improving digital engagement and customer acquisition are companies’ top priorities as they maneuver the pandemic-accelerated boost in digital transactions. They are leveraging advanced technologies like digital credit risk decisioning, passive authentication, and artificial intelligence to improve the digital customer experience and grow their business. According to Experian’s report, 90 percent of companies are investing in business automation, 76 percent are improving or rebuilding their analytics models and 65% intend to increase fraud budgets. Adoption of AI has risen from 69% to 74% and machine learning from 68% to 73% in one year. We also found that 50% of companies are exploring the use of expanded data sources. To develop the study, Experian surveyed 3,000 consumers and 900 businesses across 10 countries around the world including Australia, Brazil, Germany, India, Italy, Japan, Singapore, Spain, United Kingdom and United States. This report is part of a longitudinal study and published series that started in June 2020 through October 2021 exploring the major shifts in consumer behavior and business strategy throughout COVID. Access all global research reports here. To learn about more findings, download the  Global Insights Report and visit the Global Insights blog.

November 9, 2021 by Editor
Experian and Lecrae Present “Protect The Bag” to Help Young Adults Build Financial Legacies

Growing up, my family rarely talked about money. So, in college, when I had the opportunity to get my first credit card, I also found myself in a little trouble when the first bill came. Most of us simply don’t learn about money matters until we find ourselves in these difficult situations. That’s one of the reasons why we’re excited to launch a creative and new program to teach young adults about the basics to building a financial legacy. “Protect The Bag” debuts today. It’s a six-part web series produced in partnership with Grammy-award winning artist, entrepreneur, author and community advocate, Lecrae. We first met Lecrae when he supported a United for Financial Health initiative in his hometown last year. “Protect The Bag” is a hip master class with finance and credit basics presented in an authentic way. Lecrae describes it as “edutainment” that includes scripted skits and interviews with everyday people. His friends Tyler Lockett, Coco Jones and WHATUPRG, among others, join him and share their financial health journeys as part of the shows as well. “Protect The Bag” is not just about credit. It’s about all aspects of personal finance. We’re proud of this innovative way to help consumers understand topics like saving, investing, budgeting and identity protection through someone they admire and trust. We hope you tune in every Tuesday, starting today, for the next six weeks. Episodes will appear on Lecrae’s YouTube channel starting at 7:00 p.m.EST/4 p.m.PST.

November 9, 2021 by Abigail Lovell
Welcoming Our Interns from Code First Girls

I am delighted to have announced our new partnership with Code First Girls, a non-profit organisation that teaches women to code for free, and helps increase the number of women – an under-represented group – working in tech.     As a South African woman of Indian heritage, a single parent of two bi-racial girls aged 18 and 22, and a human resources executive with a passion for talent, leadership, and development, I work daily with my team to support Experian deliver on its brand promise of powering opportunities to create a better tomorrow for our people, consumers and businesses globally. So I am personally and professionally very proud of this development.    Our partnership means four young women can study for a Code First Girls‘ Nanodegree, while working as paid interns in EMEA for the next nine months.    These young talents come from diverse backgrounds, helping us diversify our workforce and bringing fresh thinking and new perspectives. They’ll benefit from our flexible ways of working, being based primarily from home. They’ll gain international experience as they are joining our Data Science and Innovation teams in South Africa and Italy.    Moreover, they will help us drive our financial inclusion agenda by working on our United for Financial Health programme. This means we will have four young women working on financial inclusion solutions for women and four 18 to 25-year-olds working on financial inclusion solutions for the same demographic.  This is a people-led innovation that contributes to the circular economy and adds purpose to our Company’s commitment to Diversity, Equity & Inclusion in its fullest sense, supporting our sustainable business goals.   This isn’t philanthropy or theory. This partnership means our interns will work hard, learn and develop themselves as they prepare for a career in data and tech. It means we will also learn and evolve through this initiative.    I’m curious: how do young, fresh talented people experience us?  Will this partnership really enable four young women to start sustainable, fulfilling careers in tech, data, artificial intelligence, or software development?  Will it help Experian attract and retain the best early tech talent in future?    As with every innovative step we take, we’re unsure of the outcome, and that’s OK, as well as exciting. What is important is that we’ve started a new journey together, and  I’m excited to see where it takes us.    If you’d like to meet our EMEA interns and track their journey, follow us on Facebook, Instagram, LinkedIn and Twitter.

October 26, 2021 by

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Experian Assistant Leading the Way in Financial Services: Wins Big Innovation Award

Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond.

January 30, 2025 by Editor
Experian Earns Top Score in Human Rights Campaign Foundation’s 2025 Corporate Equality Index

We are thrilled that for the sixth consecutive year, Experian has earned a score of 100 on the Human Rights Campaign Foundation’s (HRCF) 2025 Corporate Equality Index (CEI). This recognition underscores our commitment to LGBTQ+ workplace equality. We are honored to join the ranks of 765 U.S. businesses that have been awarded the HRCF’s Equality 100 Award, celebrating our leadership in fostering an inclusive workplace. Experian’s dedication to supporting the LGBTQ+ community is reflected in several key initiatives: Name Change Process: We have a process for transgender and non-binary consumers to update their names on credit reports, ensuring their identities are accurately represented. LGBTQ+ Allyship 101 Training: This new training program is available to all Experian employees, promoting allyship and understanding within our workforce. Pride ERG Parenting Committee: Launched to support parents, grandparents and guardians of LGBTQ+ individuals, this committee provides valuable resources and community. Transgender Resource Guide: This guide supports employees who are transitioning at work, offering education and resources for colleagues and managers. Partnerships: We collaborate with organizations such as Out & Equal, GenderCool, The Trevor Project and Born This Way Foundation’s Channel Kindness to provide financial health, mental health and other resources to empower both our internal and external communities. At Experian, we are proud to be part of this movement towards greater equality and inclusion. We remain dedicated to fostering a workplace where every employee feels respected, valued and empowered to bring their authentic selves to work. Learn more about how we drive social impact in English, Portuguese and Spanish.

January 17, 2025 by Michele Bodda, Aaron Ricci
Celebrating 12 Years as a Top Workplace: What Makes Experian Exceptional

Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world.

December 20, 2024 by Editor

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Krishna Nelluri

Web Developer

With a passion for crafting seamless digital experiences and a keen eye for front-end development, Krishna brings practical insights and hands-on expertise to every post. Whether exploring new frameworks or optimizing performance, his writing reflects a commitment to clean code and user-centric design.

With a passion for crafting seamless digital experiences and a keen eye for front-end development, Krishna brings practical insights and hands-on expertise to every post. Whether exploring new frameworks or optimizing performance, his writing reflects a commitment to clean code and user-centric design.

With a passion for crafting seamless digital experiences and a keen eye for front-end development, Krishna brings practical insights and hands-on expertise to every post. Whether exploring new frameworks or optimizing performance, his writing reflects a commitment to clean code and user-centric design.