Greater transparency in buy now, pay later activity is key to helping consumers build their credit histories and supporting responsible lending.
Experian North AmericaScott Brown, Group President, Financial Services
Affirm plans to report all pay-over-time loan products issued from April 1, 2025, and beyond, including Pay-in-4. The move will help drive greater transparency into the buy now, pay later market while helping consumers build their credit histories over time.
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Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
Experian celebrates Financial Literacy Month each year to enrich financial education in America and why we have a dedicated team educating consumers.
By volunteering through Experian’s Sohos Reais – Real Dreams – project, I taught a mother of five about understanding basic business concepts so she could expand her sewing business and keep pursuing her dream. I grew up with parents who loved helping others, which fostered my love for volunteerism. Now that I work at Experian, this passion has blossomed as I’ve volunteered in many different capacities, from dressing as a clown to cheer up people in hospitals, to helping teach financial literacy to small-business owners in São Paulo, Brazil. Experian’s Sohos Reais – Real Dreams – program is designed to help connect entrepreneurs and small-business owners with experts who can advise them on how to help their business succeed. My volunteer partner, Diana, and I went through the training together, and a few months later were contacted by Aliança Empreendedora – Experian’s project partner – to help support a local entrepreneur. We were sent information about a woman named Adriana who was looking for advice for her sewing business. When we first met at Adriana’s house, she welcomed us into her home, fed us toast and black coffee, and introduced us to her five children. Adriana is a single mom whose husband left her after becoming a drug dealer. She told us how he had stopped supporting her and the children financially, and how Adriana now relied on her sewing business to support herself and the children – two of whom had serious health issues. Creating this business had been her dream since she was 12, when she had made her first dress for a school party. Now, she sewed colorful shopping bags and purses every day that she sold for R$1.25 a piece – a tiny price compared with the amount of work it took her to produce them. While she loved her job, Adriana told us that the money she made from her sales barely allowed her to cover basic living expenses, like water and electricity. She was on the brink of giving up her dream. The more we talked with Adriana, the more Diana and I realized that what she needed most was someone to help her understand basic business concepts, like cost and revenue. I thought that if we could help her control the money going out, we could solve a lot of her problems. Adriana was eager to learn, so right then and there, I showed her how, by keeping track of costs and profits, she could pay her bills and start to save money for her family. After our first meeting, a group of us from Experian were so inspired by her story that we raised R$1,415 for Adriana to buy fabric for her bags, and gave her a book to help her track her finances. Now every time we meet, Adriana brings the book with her, full of notes – she says it helps her work out her profit from the bags she sells so she knows how much more fabric she can buy. I never imagined that just sharing my financial knowledge with someone could help change their life. By volunteering with Real Dreams, Diana and I helped Adriana get back on her feet and continue pursuing her dream as a small-business owner and provider for her family.
I recently attended a conference in Alwar, India, hosted by Experian and the International Finance Corporation. During one of the sessions, I met a single mother of two who had recently moved to a rural village in India. Her husband had left her and she was hoping to pick up work as a tailor once she purchased a sewing machine to support her family. As we talked, she confided in me that she was having trouble securing a loan from microfinance institutions because she didn’t have papers to prove her identity. And since she was new to the village, no one knew who she was. Without a proven identity, she couldn’t qualify for a loan and get the money she needed to support herself and feed her children. Indian banks predominantly serve urban customers whose credit reports are extensive. However, most customers from smaller districts and rural towns – like this woman – can fit their credit history on less than a page. Identification may be the only way they can verify their character to secure a loan. As I sat with this woman, I started telling her about our Prove ID tool that I had recently helped to develop. Using an individual’s biometrics, the tool would search her credit history, bank card and any information that can prove she is who she claimed to be. I explained that by using this tool, she could now prove what village she’s from, that she was a permanent resident in her new village and that she was likely to repay her loan. She was stunned and overwhelmed. In that moment, I realized that rural clients often need human connection to clearly understand what a bank or microfinance institution requires in order to obtain a loan. Many rural customers can’t read the brochures or pamphlets sitting in a bank, but by engaging them in conversation, you can effectively educate them about how to prove their identities and build their credit profiles to successfully access the finances they need. As a Product Developer for banks, I sometimes get so caught up on how to make products run that I lose sight of how the work I do impacts the community. Helping one woman discover Prove-ID to secure a loan and provide for her family inspired me. I want to continue being more involved in my community to help others who may not be literate learn how to prove their identities so they can better support their families.
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